What type of business is profitable? What is profitable to sell now? The most unprofitable areas of business, or how to protect yourself from bankruptcy

• Pharmacy business
• Bakery products
• Auto repair shop, service station
• Anti-crisis car wash
• Microfinance organization
• Export of goods abroad
• Funeral services
• Cinema
• Driving school
  • • • Similar business ideas:

The bad economic situation in the country is not a reason to hang your nose and lose heart. There are many examples of large companies starting their journey at the most unfavorable time for business. A crisis is a time of great opportunity, a time of real “cleansing”. Weak entrepreneurs who have not thought about business development leave the market, making room for new players.

Today we will look at 11 of the most profitable and “unkillable” business ideas that work great and bring profit to the owner, despite the crisis in the economy.

Lotteries and bookmakers

When there is a crisis, people begin to believe in luck more. The state of low income and lack of work forces people to make adventurous decisions and literally throw the remaining money down the drain. Therefore, any business related to the sale of lotteries, bookmakers, auctions - all of this works with excess profits. To organize a business on sports betting, it is not at all necessary to have a lot of capital and go through a strict registration and licensing procedure. Today, many large bookmakers are developing their own franchise networks in Russia and the CIS. Therefore, for a symbolic fee of 200 - 350 thousand rubles. you can join the network and open a betting office in your city. The only significant pitfall is strict regulation by the state. Here you can’t guess when the government will decide to close the “shop” by issuing another law. I think everyone remembers what happened to gambling clubs that brought hundreds of percent of profits to their owners.

Pharmacy business

The pharmacy business, despite the oversaturation of the market, shows high profitability during an unstable economic situation. In our city, many well-known pharmacy chains have only increased the number of retail outlets over the past couple of years. The reason is clear - people are starting to get sick more because of stress and frustration (they were fired from their jobs, their salaries were lowered, they are afraid of layoffs). The number of people with heart problems, diabetes, digestive disorders, etc. is growing. Accordingly, trips to the pharmacy are becoming more frequent. Investing in a pharmacy business can be intimidating. However, it is not at all necessary to open a large store. At the start, you can limit yourself to a small pharmacy kiosk. Another option is to open as a franchise.

Bakery products

Food is an eternal topic. It has long been known that when people's incomes decrease, they switch to cheaper food. The number of bakery products in the diet increases: bread, pies, rolls, donuts, cookies. I noticed that in our city the number of kiosks selling bread and flour products has increased significantly. In the place where I buy bread, instead of one kiosk, there are now four. And, you know, there’s enough for everyone. After work, you have to stand in line to buy bread.

How much money does it take to open a bread kiosk?

To open a bread kiosk you will need to invest approximately 300 - 500 thousand rubles, or even less. It is not necessary to rent or buy a permanent structure. You can, for example, purchase a mobile trailer (Kupava) and arrange outbound trading by obtaining permission from the local administration. There is less paperwork, and you can earn money almost immediately. You can purchase goods from local bakeries or open your own production. True, this is a completely different investment.

Auto repair shop, service station

Like products, car repair is a “hard-to-kill topic.” Despite the crisis, there are more and more cars, and those that exist are getting old and breaking down more often. In our city there are service stations and auto repair shops at every turn. At the same time, everything works successfully, and you can only get in by appointment. I haven't heard of anyone closing or leaving the market. Tire fitting, body repair, auto electrics - all this is relevant. And at the same time, these ideas do not require large initial capital. You can start even in a “garage” environment. The main difficulty is to find good craftsmen. Well, if you know how to work with equipment yourself, you’ll have the flag in your hands.

Anti-crisis car wash

Self-service car washes- a new type of services in the automotive theme. The idea came to us from the West, but before the crisis it did not develop very much. Now that people are thinking more about saving, such services will flourish. Many people will prefer to wash their car themselves, since the savings are almost double (about 150 rubles instead of 300 rubles). Read business forums, many people there talk about good prospects for self-service car washes. Some people post photo reports showing a queue for such a car wash.

How much money do you need to invest to open a self-service car wash?

The only disadvantage of this idea is the high investment required to start a business. To open even a small car wash with three bays, with all approvals, you will have to pay at least 1.5 million rubles. Not everyone has that kind of money, especially during a crisis.

Microfinance organization

According to some data, over the past three years the demand for microloans up to 30,000 rubles. increased threefold. There are a number of reasons for this, including those related to the economic situation in the country. Interest rates on loans from large banks have increased since they were received falsely. While a microloan can be applied for without leaving home, without certificates or proof of income.

How much money do you need to invest to open microloans?

To open your own microfinance organization it is enough to invest no more than 500 - 1000 thousand rubles. And the investment pays off quickly. Judge for yourself. Loans are issued at an average interest rate of 2% per day.

How much can you earn with microloans?

That is, taking a loan of 30,000 rubles. in a month the client will have to return 48,000 rubles. Profit 18,000 rubles! It is clear that not all clients are conscientious. But, as practice shows, only 15% do not repay the debt. At the same time, debts can always be sold to collectors. In any case, the company remains in good profit.

Export of goods abroad

During the period of an “expensive” dollar, a business selling certain types of goods abroad is quite profitable. For example, recently our citizens have begun to actively sell honey and other food products to China. There is good news for traders of various small items on the Internet: ebay is agreeing with Russian customs and post on simplified rules for the export of goods from Russia to the USA and Europe. That is, selling felt boots, hats and handicrafts to the “bourgeoisie” will be many times more profitable. The only danger is that someday oil will rise, the ruble will rise in price, which will reduce the export benefits of some goods.

Funeral services

Business in providing funeral services does not depend in any way on the crisis phenomena in the country. People can save on expensive purchases, entertainment, vacations, and food, but they will not refuse to spend on a decent burial. At any time of the year, the demand for funeral services remains high. Oddly enough, the worse the times, the higher the profits in this area. It is not necessary to open a funeral service bureau with all the difficulties of conducting this activity. According to some data, more than 80% of funeral companies are not manufacturers. That is, they buy the same coffins from manufacturers or resellers. In this case, organizing your own coffin production would be a great idea. For example, from fiberboard using the hot molding method. The entrance ticket to such a business is 300,000 rubles, and the number of personnel is only 4 people. Production can be organized even outdoors. There are companies that can supply ready-made blanks from which coffins will be put together. The markup on products is 100%.

Economy class hair salon

Hairdressing services are always relevant. Well, who can refuse a haircut or hairstyle, except perhaps a very poor person. Therefore, we can say with confidence that such a business is not subject to crisis. However, it is precisely the crisis that may affect elite hairdressing and beauty salons. And here economy class hair salons, where for only 150 - 200 rubles. you can get a high-quality haircut - they will be in high demand. It may not be a super profitable business, but the idea is definitely not a failure and will work regardless of the situation in the country.

Cinema

Despite the fact that the entertainment industry is going through hard times, such mass budget entertainment as watching films in cinemas, on the contrary, is in good demand. People are tired of gray everyday life, problems at work, negative news and want to get something magical for the soul. And they find this peace in the movies. A budget 3-D cinema is a good business idea in a crisis. Such activities are not subject to licensing. You just need to purchase permission to rent films. Rental companies, as a rule, work on a 50/50 basis. That is, you keep 50% of the box office receipts for yourself, and give the rest to the license holder.

Step-by-step plan for opening a small cinema

Large investments are not required to start a business. You can open a very small cinema for 12 spectators. The required room area is only 18 square meters. m. In fact, a cinema can be opened in apartment conditions (on the first floors of apartment buildings). If at least 50 people visit such a cinema every day, and each leaves 300 rubles, then the monthly revenue will be 450,000 rubles. Of this amount, half will go to pay for film rental, approximately 10% for rent, 15% for labor and 5% for other expenses.

How much can you earn by opening a small cinema?

That is, the net profit will be approximately 90 - 100 thousand rubles. per month. This is not a bad amount, considering that the cost of opening a mini-cinema with 12 seats does not exceed 1 million rubles. Moreover, you can earn money not only from entrance tickets, but also from selling strong drinks, popcorn, chips, etc. I would also like to mention an idea related to the cinema - opening a cinema cafe. In such an establishment you can not only show movies, but also give you the opportunity to play video games, smoke hookah, play board games, and sing karaoke. Payment, however, is not for a specific service, but for the duration of your stay in the establishment. On average, it is 100 rubles. per hour per person.

Driving school

Another business that is not afraid of crisis and competition is driving schools. No matter how bad the income is, the flow of young people in need of a driver’s license does not dry up. Moreover, if 15 - 20 years ago, for the most part, only men went to training, today exactly half of future drivers are women. Naturally, this only increased the number of clients for existing driving schools. Moreover, due to innovations in the law, the minimum period of training in driving schools has increased, which has resulted in an increase in prices. Today, to obtain a license you will need to spend at least 50,000 rubles. only for training (theory and practice). This is a lot of money. It turns out that from a small group of 20 people you can earn 1,000,000 rubles! How many people want to study in your city? These are thousands of people.

Step-by-step plan for opening a driving school

To open a driving school, you will need to rent premises, accreditation with the traffic police and a staff of instructors (with whom you can negotiate for a percentage). A room with an area of ​​35 - 50 square meters is suitable as a student classroom. m. There is even an option to open an online driving school. You can learn theory remotely, and practical classes will be conducted by licensed driving schools in a specific region (you can negotiate with them for a certain percentage). This will allow you to save on renting premises and setting up a student classroom. In fact, a business can be started from scratch. The main thing is to properly advertise the service and find good performers (teachers and instructors). There are companies that offer to open an online driving school as a franchise. But you can invest not only in business or start your own business. Even during a crisis, it is possible to invest money in real estate or cars, while receiving passive income. You can learn what to invest money in and how to do it by reading new book Territories of Investment. Do you want to establish a stable cash flow, but don’t know how? You have the opportunity to become a completely financially independent person in a few years. Find out, how to invest money wisely and take action.

Any private entrepreneur faces the question: how to make his first money? Which business will bring profit rather than losses? You have a million options: you can seize several factories, oil rigs, or become an official. But let's look at the question realistically. What is the most profitable business in Russia? In this article we will try to briefly and concisely outline the most cost-effective options for beginning businessmen that can bring real income. Let's look at what type of earnings is the most realistic!

Turn your hobby into a profitable business!

Numerous researchers have proven more than once that 100% of all rich people achieved success because they did what they loved, devoting themselves entirely to it. This applies to all areas of business - restaurants, clothing (boutiques, shops), large factories and factories. We can conclude that the most profitable types of business are different for everyone, it all depends on your hobby. There are hundreds of types of entrepreneurship, but the easiest way to make money is from your hobbies.

Here are some example ideas:

1. Are you a sports fan? Why not create your own club or section. This option is suitable for all athletes – past and present. You can gather groups of different ages. Have you noticed that children's sections are popular now? Russian parents try to instill only good things in their children, to introduce them to sports: football, basketball, karate, even dancing.
2. Do you sit at the computer for hours? Why haven’t they started getting paid for it yet? Internet entrepreneurs are beginning to actively capture the Russian market, so they urgently need to connect while not all niches are occupied.

Here are some ideas:

• Promotion of a group on a social network (then you can earn money from advertising and promotion of other communities, stores, organizations);
• Chain store (trade everything you like - souvenirs, clothes, products);
• Information services, education (Do you know how to raise raccoons? Teach others! There will always be clients!).

1. People love unique and exotic things! Do you know how to weave toys, embroider pictures, make a Brazilian bermbau in a couple of days, or carve a Ganesh figurine? There will be more than enough clients:

• Write, embroider pictures;
• Caskets;
• Pendants and any other handmade jewelry;
• Clay products.

1. Do you have a “DSLR” (DSLR camera) and can you take beautiful and professional photographs? It is quite possible to become a photographer. You can work in the studio, travel to weddings, concerts, festivals. Romance, not life. You might think about opening your own studio, where you don’t have to work for your “uncle”, but take photographs for your own pleasure!

Business with minimal investment

Many aspiring entrepreneurs face the same problem - no money! That is, there is not even the minimum starting capital to start your own business. One needs $2,000 to start, the other needs 500,000 rubles! But it’s impossible to find that kind of money quickly, even if the bank agrees to the loan! So what business brings good income with minimal investment?

1. Earning money from weddings. You will have several good options:

• You open your own wedding agency and start preparing the wedding yourself - searching for a toastmaster, photographer, ordering a hall, restaurant, ceremony, cars, decorations, etc.;
• Do you have a camera? Go take photos at a wedding!
• Are you good at design and art? Start decorating your wedding halls.

1. Establish your own production. The business is very profitable, but requires good investments. But not always! Start producing your product at home if you want to make a quick income. Have you heard about American families who organized mega-profitable businesses producing sauces, marmalades, cakes, and cookies? They even grow all the ingredients themselves in greenhouses and seal the ketchup jars with their own hands.
2. We make money on cars. You will need: a car, a desire to earn money and the ability to organize, or knowledge and experience in repairs. If you have your own car, this is the business for you. Here are ideas for truly profitable earnings:

• Car service repair, installation;
• Cars for rent;
• Start selling spare parts:
• Have you seen the movie "Diner on Wheels"? Why not an idea? Pay for yourself quickly! You can even just drive around with a coffee machine!

Now consider which business is the most profitable for providing services and selling goods in Russia.

But what do you think is the most profitable type of business in our country? Right! Which provides people with something important and necessary. And now we are not talking about factories, plants and ships of the oligarchs. Let's look at the statistics of recent years: what else?

What do we see everywhere in cities? Vending machines! They are on any street. They appeared relatively recently - that’s the beauty of it. Machines that will prepare you a cup of cappuccino are no longer so popular, but in this niche there are more interesting options that attract the attention of potential customers.

Which?

Here's an example: buy massage chairs and install them in large shopping centers, on crowded streets! Install a classic bill acceptor in such a chair and maintenance costs will be minimal.

Earning money from growing plants and animals

There is no need to talk about the profitability and relevance of such a business - vegetables, meat and milk and fruits have always been and will be in demand, even in times of crisis.

There are many examples: grow seedlings, flowers, strawberries, raspberries, cucumbers, tomatoes, peppers, onions, potatoes, raise animals and birds for meat and eggs (pigs, cows, chickens, pheasants, turkeys and geese).

Your task is to decide on your niche and take it on time! You can make money on any idea! All that is required of you is efficiency, faith in your strength and actions!

Which business is the most profitable: 5 money areas + profitability calculations + tips for increasing income.

Determining the most profitable industry in the business field is not so easy.

Moreover, when small businesses have been in a rather precarious state for many years.

But not everything is as bad as it seems at first glance.

There are some areas of business activity that have an increased chance of being in demand in Russia.

What is the most profitable business for today?

Both a beginner who is just trying his hand at this path and an experienced businessman who wants to change his occupation want to know the answer to this question.

We will look at the most profitable options for small businesses, calculate the average income and find out what subtleties will help increase revenue several times.

1. Private kindergarten: a profitable business

Today this is one of the most profitable types of business.

The key to success is that even with the existing high competition, there is no need to fight for the client.

At the moment, the demand for private kindergarten services exceeds supply.

Pay attention to the statistics:

And if a business is in demand, it means it is profitable. What about the threshold for entering the business?

Business profitability calculations

According to statistics, the cost of a month's stay for a child in a private kindergarten on a five-day basis is 20,000 - 35,000 rubles.

The costs of opening consist of the following items (consider the option of a kindergarten for 15 pupils):

This will take about another 200,000 rubles.

Taking into account the average cost of such a service and the accepted size of the group (15 people), the monthly income will be about 300,000 rubles.

Thus, the entrepreneur’s net profit will be about 100,000 rubles per month, and the profitability level will be 70–125%.

How to make a private kindergarten business profitable?

Tip 1. Don’t be lazy to collect the necessary package of documents yourself. This will allow you to avoid spending money on the services of intermediaries.

Also, keeping your paperwork in order will help you avoid financial losses from fines from inspection authorities.

Tip 2. Hire qualified workers who have thoroughly passed a medical examination.

Tip 3. Do not skimp on equipment, as well as on fire alarms.

Remember! This is a business related to the health and life of children, therefore saving and using low-quality materials is strictly prohibited.

2. Driving school - a profitable training business

A car is no longer considered a luxury item. Accordingly, the target audience of driving schools is becoming wider.

Today, such training can be on a par with receiving an education at the most prestigious university in the country.

After all, the cost of driving lessons is, on average, an impressive 65,000 rubles per course!

The most interesting thing is that the operating expenses of the founders of the driving school do not exceed 2,000,000 rubles.

Having made a simple calculation, we can come to the conclusion that the company, with proper management, will receive 100% net annual profit.

This is an indicator of a successful and profitable business.

Advice 1. Give the maximum percentage of success in passing the traffic police exams.

This is achieved through careful selection of teachers and control over the quality of services provided by the business owner.

Tip 2. A good result will be if you do not force students to constantly travel to the classroom.

The teacher can conduct lessons online. Only through this method can you gain a sufficient number of clients.

Indeed, due to their busyness, not all people are able to allocate time for regular visits at the appointed time.

Tip 3. Practical classes must be completed only on serviceable and respectable cars.

This is a significant expense item for an entrepreneur. However, the increase in profits due to this step more than compensates for everything.

In addition, this is a big plus for the reputation of the driving school. A profitable business becomes so due to the number of clients.

If the classrooms are in disrepair and the training vehicle looks more like a pile of scrap metal than a means of transportation, this will clearly not attract people to become your clients.

3. Tennis court is a profitable sports business

If we figure out which business is the most profitable at the moment, we are also guaranteed to turn to the sports industry.

This area of ​​activity will always be in the group of profitable businesses. Why?

Regardless of whether there is a crisis in the country or not, people take care of their health and are willing to pay money for it.

The fashion for proper nutrition, going to the gym, and working out, which appeared 7-10 years ago, is still not losing ground. On the contrary, the industry is only gaining momentum in the Russian market.

Pay attention to the growth in the potential of sports services in recent years:

What if playing sports is a habit developed over the years?

Then increasing the cost of a monthly subscription by 200–300 rubles will not be able to force the client to change his tastes.

Why are we considering the option of renting a tennis court?

The fact is that this type of business in the Russian Federation has remained one of the most profitable for several decades.

The rental amount is influenced by several factors:

• court location;
• inventory;
• coating;
• service level.

The price of an hour-long lesson can range from 600 to 3,000 rubles.

If you set a “price tag” with an average value (1,500 rubles), and ensure that the sites are filled at the level of 70-80%, the annual business revenue will be 25 million rubles.

Tip 1: Don't design outdoor courts! Business should under no circumstances depend on weather conditions and time of year.

Tip 2. Do not build permanent buildings, as the paperwork process will be very long.

It is best to use tent structures. This is not only easier, but also more mobile (you can create a playground both on the ground and on the roofs of buildings).

Tip 3: Use only high quality materials for your business. Few people want to play with a bent or taped racket.

And also pay special attention to the court surface. Playing tennis is the prerogative of people with money. Such clients appreciate every little detail.

If you keep an eye on it, they will come back again and again.

Tip 4. To make your business more profitable and generate more income, use additional techniques:

• personal trainer services;
• groups for children;
• tennis store;
• cafe-bar;

Also, do not forget to organize tournaments among club members with symbolic prizes.

This will increase interest in this club, and will also increase attendance (after all, before the competition, everyone will come and train hard).

These tricks will help add another 3-5 million rubles to your annual revenue.

4. Profitable business in the field of tutoring

Almost every person has special skills and knowledge. But this is a ready basis for creating your own profitable business.

A nice bonus: this type of employment requires virtually no investment.

How profitable is a tutoring business?

On average, the amount a tutor receives for one lesson ranges from 900 to 1,900 rubles. This price fluctuation depends on the subject taught.

For example, a Russian language teacher charges about 800 – 1,200 rubles for tutoring, but an English teacher charges from 1,200 – 1,500 rubles.

If a tutor teaches 4 students 2 times a week, then at the end of the month his income can be from 30,000 rubles.

On the one hand, the amount is small. On the other hand, this is only part-time work. The income from it can be saved in order to eventually open full-fledged courses of your own by hiring additional employees.

This will allow you to receive passive income from your business, which is one of the key factors for a profitable business.

Registering a profitable tutoring business

Of course, at the stage when you are simply engaged in tutoring, the activity may not be registered.

But if you rent premises for classes, and even more so plan to create official courses, you can no longer do without registering your activities.

The costs of officially registering a business will be:

Why is it that only a few teachers from public schools decide to exchange their school teacher's desk for a profitable business?

1. Lack of “length of service” and state benefits when working for yourself.
2. The ability to receive the necessary information related to the taught subject in a timely manner while working at school.
3. Difficulties associated with advertising activities and attracting clients.

How to make tutoring your own profitable business?

Tip 1. You should search for clients for classes via the Internet. And not just search!

Use Skype as a means of communication between the student and you. In the modern world, this practice of tutoring is quite common.

A big advantage: the teacher and student do not have to be in the same city! This allows you to significantly increase your reach of the target audience.

Tip 2. When preparing for the Unified State Exam, focus on high school students. Compose advertisements indicating such a service.

Unless, of course, your subject is included in the list of those required for the exam.

5. Opening a coffee shop as one of the types of profitable business

Most people, buying a cup of coffee for 100–200 rubles, do not even think about its cost and how profitable this business is.

Are you ready to be surprised? Manufacturing a standard one cost the entrepreneur only 15 rubles!

This is exactly what it costs to add to a mug:

• sugar;
• coffee;
• milk;
• and even chocolate chips on top.

Why is this type of activity considered a profitable business?

An average coffee shop (with an area of ​​50 m2) with customer occupancy at the level of 45–50% sells approximately 60,000 cups per year.

If we convert this figure into monetary equivalent, we will get from 6,000,000 rubles. At the same time, production costs are about 900,000 rubles.

But also from this money it is necessary to deduct expenses for the following needs:

• rental of premises;
• remuneration of personnel;
• communal payments.

All these expenses will total about 3 million rubles. Therefore, net income for the year will be about 2,000,000.

And if you consider that we calculated the cost of only regular coffee (and there are more expensive lattes, hot chocolate and others) + you can additionally sell bars and chocolates, then the profitability of the establishment can be 100%.

How can you double the profitability of your coffee shop business?

Tip 2: Select your staff carefully. Waiters should be friendly and have good diction.

Thanks to the excellent work of the staff, visitors will come back again.

So, which business is the most profitable? The answer is simple: one that will satisfy people's needs.

Do a thorough analysis of the relevance of your idea, draw up a business plan and do not rush to give up if something goes wrong.

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Business profit is the main criterion by which a future businessman chooses a field of activity.

In Russia, we can name several main types, whose profitability is amazing. But in other industries you can achieve financial success if you correctly assess the capabilities of the business environment.

Statistics for 2019

The main contribution to the GDP of any country in the world is made by large businesses, which account for the majority of financial, labor and other resources. In Russia, large businesses account for 70 to 80% of the national GDP, which is a very high figure compared to Western countries.

According to various estimates, the share of medium-sized businesses in Russia accounts for 10 to 12% of GDP. It is quite difficult to accurately identify this figure, since the general indicator is calculated for small and medium-sized businesses, which, by the way, is also quite contradictory. Having averaged data from several sources, such as Rosstat, banking organizations and well-established experts, the indicator for SMEs was determined at the level of 20-30% of the country’s GDP.

At the end of 2013, GDP growth in the Russian Federation amounted to 1.3%, with preliminary forecasts from 1.3 to 3.8% (World Bank). 18,3% The largest share in GDP came from wholesale and retail trade and repairs ( 10,8% ), mining brought

The maximum profitability was observed in the mining sector (24-33%) and chemical production (16.7%).

In all areas of large business, there was a drop in profitability associated with a decrease in prices and consumption on world markets. The growth of the small and medium segment of the economy amounted to about 0.9% of GDP, although negative trends were observed here too.

GDP growth forecasts for 2019 were based on 4.3%, but due to the turbulent geopolitical situation and the general decline in economic indicators, the forecast was lowered to 3.7% (Ministry of Economy) and the IMF lowered its forecasts to 0.9%.

Experts predict industrial growth to be zero; wholesale and retail trade may grow by 2.1%.

In general, the statistics are not very reassuring and in all respects resemble the situation in 2013.

By scale

• Based on its scale, business is divided into three categories: large, medium and small. Large businesses include national and transnational companies with annual turnover over 1 billion rubles . and staff.
• from 500 people To the average – regional companies conducting their business in one or several regions and having in their staff from 50 to 500 people and much smaller financial turnover ().
• up to 1 billion rubles 50-100 Small businesses are small firms that have on their staff (depending on the type of activity) up to people and annual turnover -

up to 500 million rubles

Big business

In large business, oil and gas companies continue to be the most profitable. They are followed by large transport, chemical and metallurgical enterprises and banking enterprises. Over the past few years, the profitability of these types of activities has been slowly but surely declining.

And 2013 was marked by a sharp drop in profitability in all areas of large business.

The metallurgical industry fell especially sharply in price.

Some enterprises have crossed the profitability threshold in the opposite direction and were forced to close. This is due to the heavy dependence on demand and prices on world markets, which have fallen rapidly over the past couple of years.

Medium business

The most profitable medium-sized companies are rightfully considered to be communications enterprises, construction and transport companies, as well as firms working in the marketing and advertising services sector.

Enterprises of retail and wholesale trade in consumer goods also demonstrate consistently good performance.

Small business

In the small business segment, it is difficult to single out a separate type of activity that can be considered the most profitable. Since the profitability indicators of many of them are very close.

Still, construction, installation and repair work are considered the most profitable; according to some data, their profitability can reach 80-90%.

Also highly profitable is the segment of public catering and consumption, consulting services ( 16,5%) . According to Forbes magazine, this also includes the services of chiropractors, dentists, as well as accounting and legal services, which have an average level of profitability within 13,5 – 16% .

To summarize, we can say that the basis of small business is the sphere of private services, which is the most profitable.

Business profitability depending on location

The size of the settlement cannot be ignored. It is clear that it is almost impossible to achieve the same heights in the same type of activity in Moscow and Tula. Experts have compiled their rating of the most profitable enterprises at different city levels.

In the metropolis

Megacities are characterized by a greater turnover of money and a higher standard of living, which also affects the profitability of various types of activities.

An important distinguishing feature of business in large cities is the very high level of competition.

Both large and small businesses are very well developed here.

The most profitable types of business activities include:

• Construction and real estate work.
• Sales of services in various fields.
• Trade and catering.

The best profitability indicators are demonstrated by small companies providing services:

• private audit,
• private medicine (including cosmetology and dentistry),
• accounting and tax calculations,
• lawyer and notary offices,
• small lending.

It is difficult to gain public success in big cities. Image means a lot here - it must be crystal clear. It is difficult to start in such conditions; impressive capital is required (even for a small enterprise).

In a small town

The profitability of a business in a small city can differ significantly from its counterparts in large populated areas.

For comparison: a fast food outlet in Moscow brings its owner about 3 million rubles. per year, and the same establishment in Belgorod earns no more than 100 thousand.

It all depends on the standard of living of the population, regional mentality, and competitive intensity in each specific city.

However, for almost all regions, the construction and repair and installation business, as well as funeral services, traditionally have good profitability.

The last few years have seen a constant increase in demand for private consulting services in the regions, which are characterized by high profitability and very low start-up investments, which makes it very interesting for beginning businessmen.

In the village

The situation with the standard of living in rural areas still remains at a very low level. Therefore, business related to the provision of services is either not in demand here at all, or is demonstrating record low profitability. Traditionally, good profitability indicators remain in agriculture and small trade.

True, the trade niche has mostly already been occupied and there is no point in entering into competition with old-timers, but the products of small farms and crop production are in very good demand, thanks to trends towards a healthy lifestyle among the urban population.

Seasonal factor

When to start your own business is also an important question. Some activities have a very pronounced seasonality. Let's look at the most popular and profitable seasonal businesses.

In summer

Summer is a period of vacations, relaxation and not always justified spending of money. Almost all businessmen know this principle and use it.

The profitability level of summer businesses can reach up to 200%.

The first place in the list of the most profitable summer activities is taken by off-site sales of ice cream, kvass, beer and souvenirs. The level of income from such a point depends on a single factor - a good location. The more advantageous it is located, the higher the markup and the more sales.

Also a very profitable niche is entertainment services on the water and the beach.

The highest incomes are observed in resort areas and public recreation areas near large cities.

in winter

• The winter period also has its own seasonal types of business. Their profitability is correspondingly higher than average, as in any seasonal business.
• These types of activities include:
• Snow removal (with and without special equipment).

Organization of entertainment (snowmobiling, skiing, snowboarding, slides, open-air skating rinks).

The location of the business is also important here, but this dependence is not as strong as in the summer, and business is linked mainly to large and medium-sized cities.

Rating of business ideas by gender

It is no secret that the attitude of women and men to choosing a business and its development is not the same. Although recently the gender factor has lost its relevance, differences still remain.

For women

Women have a more subtle perception of the world around them, better taste and greater perseverance than men. As a rule, a lady who decides to start a business rarely owns start-up capital, but has enviable persistence in achieving her goal. Therefore, the rating of business ideas is based on these advantages.

Among the private business options that do not require large initial investments and are the easiest to implement, women are more suitable:

• Providing design services for interior planning in a private house, apartment, and arrangement of garden plots.
• Making original decorations for the home, cottage, handmade body jewelry (so-called hand made, which has become very popular in recent years).
• Freelancing (earning money on the Internet) – working with texts, photographs, design.
• Making culinary products (cakes, cookies) and home-cooked dishes at home.
• Nowadays, residents of big cities devote almost all their time to work and eat fast food, which everyone is tired of and is harmful to their health. Therefore, this type of service such as catering can be in great demand.
• Production and sale through online stores of clothing, linen, bedding.

This does not mean that women can only earn money through manual, light work. The mental resources of the female business representatives are also in great demand. For example, a lady will be able to open and manage an accounting agency with greater ease.

For men

The best business ideas for men are related to those jobs that, due to physical characteristics, can only be performed by men, or those that are more effective when performed by men. They are also the most profitable, if done correctly.

These include:

• “Husband for an Hour” services, specializing in minor household repairs.
• Auto repair shops (from garage repairs to large service stations).
• Consulting services.
• Minor installation, repair and construction services.
• Freelancing (copywriting, website development and promotion).

All of these types of activities have fairly high profitability, and most do not require capital investments, or even involve starting from scratch. The main requirement at the start of these types of activities is good qualifications and level of knowledge in the chosen direction.

However, you should not select an activity solely based on gender characteristics. It all depends on the personal characteristics of a particular person. No one can answer with certainty who is better able to cope with the role of a manager, for example, or a retail chain of stores. In the first place, you should put your own experience and awareness in the industry of interest.

international experience

International experience and trends in the country’s economy show that in the coming years the profitability of large businesses and its share in the country’s total GDP will decrease significantly, while the segment of medium and small businesses is expected to grow. But in the long term, the profitability of all types of business will decrease, this is due to increasing competition in all areas of activity.

The profitability indicators in the most developed countries are thought-provoking. Today, the average profitability of large US businesses is about 15%, and in the EU this figure is at the level 7-8% . At the same time, the profitability of small businesses is accordingly 25% in the USA and 16% in Europe.

The share of GDP that falls on small and medium-sized businesses is within 50-60%, which has a very good effect on the economy, because small businesses are not so dependent on prices on foreign markets and are more flexible in times of crisis.

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Forecast: which business will be the most profitable in the near future?

In Russia, in the coming years, the most profitable business will remain related to production and refining in the oil and gas industry. In the sphere of medium and small businesses, there is a noticeable trend in the growth of the share and profitability of service sector businesses (especially consulting, auditing, medical services), the niche of vending services (sale from a machine) remains half filled.

It is also worth noting business on the Internet, which demonstrates enormous growth rates and has great untapped potential in the markets of the CIS countries.

Experts expect growth in the call center segment, the production and sale of natural products, and Internet intermediation. So we can safely say that, despite working in a crisis, small and medium-sized businesses will grow and develop.

Choosing a field of work based solely on profitability indicators will not bear the expected fruits. If you are completely unfamiliar with the structure of the car. There's no point in opening a car repair shop. It is better to establish a mini-bakery, the technology of which was understood at a young age.

The main conclusion that a future businessman should draw from this article is this: those who work hard in a familiar field and never stop learning new things earn millions.

Any aspiring entrepreneur thinks about how to optimize the income received from running their own business. The question of which areas and areas of business are the most promising and generate income in the shortest possible time with minimal investment always remains on the agenda. After all, no one wants to invest money and waste precious time on a project that is obviously a failure.

Consultants at trainings assure entrepreneurs that any project can be made profitable. But the risks can be significantly reduced if you carefully analyze the needs of the target audience, as well as think through the strategy and calculate the business plan of the intended enterprise.

What you need to know before starting a business

Factors to consider when business planning:

• First you need to draw up a plan of expenses that the entrepreneur’s initial capital should cover.
• The competitive factor must be taken into account. The smaller the settlement, the correspondingly lower the competition and the wider the field for realizing your ideas. But you also need to take into account that the demands of the target audience may naturally be lower in a small city, as well as sales volumes.
• Of course, meeting people's basic needs can be a good business idea for an aspiring entrepreneur. This includes the following areas: medicine, food and household goods, clothing industry and its points of sale. Therefore, opening pharmacies, food, hardware or clothing stores, and hairdressers is a win-win option. Especially in high traffic areas.
• It is better to rely on business ideas and areas of their implementation that the entrepreneur is well versed in.

In order to decide which business is the most profitable, it is necessary to highlight factors determining its “profitability”:

• The speed of return of money plays an important role, because it is more profitable when income from sales is returned as soon as possible from the moment of investment.
• A profitable business should focus on an area in which there is great demand from consumers.
• Profitability, that is, income should increase in parallel with the amount of goods or services sold.
• The low price at which raw materials are purchased increases the profitability of the business.
• Return on assets shows how well the investments were made and whether they are repaid by the profits received.

Small business

To organize a small business you will need minimal labor and financial investments. You can gather a small group of people you know and start renovating, cleaning apartments, or open a budget fast food restaurant, cafe or kiosk selling inexpensive goods, such as hot dogs or soft drinks.

Not so long ago, the most popular business was network marketing, the principle of which was the sale of goods directly from hand to hand without renting premises. Examples of such successful projects are Oriflame or the Forex exchange.

The most promising areas of business

Let's take a closer look at the most profitable areas of business where you can implement a successful business project.

• Satisfying the basic needs of people has already been listed above: food, medicine, clothing.
• An important area in which there is a high demand covers the computer industry and the sale of technology. Installation and repair of computers, sale of equipment are always in demand.
• Plumbing: sinks, bathtubs, toilets. Services for their repair, sale and installation are highly valued in Russia.
• Design services as the most profitable business. People love to be surrounded by things that are not only functional, but also beautifully designed. In demand: logo development, advertising design, PR specialist services.
• Real estate services for the purchase and sale of real estate. The need for housing is also included in the list of basic human needs according to Maslow’s pyramid.
• Another important need is the desire to feel safe. Therefore, alarm installation services and security companies are popular.
• Sales of cars, their repair and maintenance, replacement of spare parts - all this is one of the most profitable business areas. A means of transportation is an important attribute of the life of a Russian in a country with large distances between settlements.
• Education, opening private universities, conducting trainings. Any field of activity has a need for well-trained specialists.
• Brokerage. Stock markets have skyrocketed in popularity in the last decade. An example is the Forex exchange, whose turnover is about 4.7 trillion. American dollars. The profits go to brokers, banks and market makers, that is, the people who organized the exchange, while clients basically lose their money.

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• One of the most profitable types of business in Russia has become the sale of alcohol and tobacco products.
• Vending business. It only requires the cost of purchasing and installing machines that sell coffee or top up phone bills. It does not require large investments and efforts; you only need to change consumables occasionally. Brings passive income.
• Promising areas of business include the development of high technologies, PC maintenance, and programming. Today, Internet business is also actively gaining momentum and is rightfully included in the TOP of the most promising business areas.
• The construction of small forms of real estate remains promising. Corruption in this segment is lower than in others. The demand for spacious housing built according to European standards in Russia is currently very high.

It is worth taking a closer look at online business as the most relevant business in the age of high technology. E-commerce is a type of small business that operates financial and trade flows via the Internet. This type of entrepreneurship guarantees:

• the ability to quickly and dynamically exchange information;
• perform email marketing;
• engage in trading on the Internet;
• convert electronic currency into rubles;
• transfer large sums of money in electronic monetary units;
• use Internet banking services;
• insure your online business;

You also need to take into account the circumstances and time of year. For example, in the summer you can make good money selling air conditioners, and in the winter – heating systems.

The simplest business

Simple types of business are usually not very profitable. These include the following.

• Growing and selling food. Many people have summer cottages where they grow vegetables: cucumbers, potatoes, tomatoes, etc. Further, food products can be sold on the open market, because they will always be in price.
• If you learn how to prepare exclusive dishes, you can sell them through an online store, arrange for the supply of your goods to restaurants or as business lunches in offices.
• If a person knows how to handle children, then you can organize a private kindergarten right at home or in a special room, over time recruit teachers and then receive income from your parents.

In addition to the last point, the sale of children's toys should also be added. Nowadays, hand-made products, made by hand using only environmentally friendly materials, are especially popular. An example is the business of selling paper knitters.

A new, unique and promising franchise. By purchasing it for 59 thousand rubles, the franchisee will have an excellent opportunity to earn big money, as well as devote himself to an interesting and promising business.

Paperbacks are unique, funny and very cute dolls. They are made from completely safe and very soft material. Children, especially girls, adore these dolls. Paper bags combine simplicity, usefulness and unique attractiveness.

Not every toy can be as simple and interesting as Paper Ties. This ensures great consumer interest in this product, and, consequently, high profits for the franchise owner.

The most unprofitable areas of business, or how to protect yourself from bankruptcy

Perhaps, the sale of book products is becoming an unprofitable area of ​​activity in the era of popularization of the Internet. Of course, there is a need for educational book materials, but almost any other type of book product can be downloaded on the Internet. Therefore, it is more profitable to open an online bookstore, as the owner of the Amazon website did, quickly becoming one of the richest people in the world.

Also, with the increase in computerization and the spread of personal computers, computer clubs are losing their popularity.

But if the business becomes unprofitable, then you can try to fix this by paying attention to the following factors.

• Pay attention to a thorough check of cash expenses and cutting down unnecessary expenses.
• Attracting partners interested in business development.
• Company expense and income reports must be current and accurate.
• Increasing the qualifications and interest of employees.
• Compliance with generally accepted industry standards.
• Preventing the possibility of theft by employees.
• Conversation with employees to familiarize themselves with the problems existing at the enterprise.
• Position in the market, familiarization with similar products presented by competitors, drawing up a new business plan that would include points on which the enterprise can overtake competing companies.
• Development and implementation of a PR company emphasizing the strengths of the business as advertising among the target audience.
• Review of the company's policy regarding the target audience. Conducting surveys to take into account her needs.
• Comparison of price and quality of the company's products. Reducing the cost of goods if they are not related.
• Classification of the client base to develop an individual strategy for approaching each group.
• Accounting audit.
• High protection of company data.
• Investing money in the acquisition of new technologies and production facilities.
• Analysis of structures.
• Flexible social ladder for well-proven employees.
• Reassessment of personnel actions and staff reduction.
• It is possible to reorient the company's activities to more interesting and promising projects.
• If necessary, dividing the company into a part that performs old tasks and a part that will take on new projects.

Conclusion

In order to determine for yourself which business is the most profitable and relevant, and subsequently open your own successful business project, which is guaranteed to earn money in a short period of time, you need to think carefully about everything, plan, taking into account many circumstances and nuances that can radically affect the course affairs.

• You need to decide for yourself in which area it is better to open a business, based on the requests of potential clients, geographic location and the market for the goods presented in a particular region. After all, it is demand that generates supply, and this is perhaps the key factor that will affect the flow of business - a skillful analysis of the target audience for which the final product is aimed.
• You need to focus on promising and simple areas of business development.
• You also need to be able to come up with an innovative solution that can quickly gain a wide customer base and find advantages that will set your business apart from its competitors.
• It is necessary to take care of advertising and promotion of goods. A close-knit team will be an important attribute of success.

Comprehensive consideration of the goals and ways to achieve them is the key to success in building your business in Russia. Small businesses are quite young, and many niches are still unoccupied, and the inexperienced Russian consumer has a wide range of potentially profitable requests.

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