How to create an advertising post. Advertising in VKontakte groups, creating an effective selling post. Targeted advertising of the VKontakte group

VKontakte has long ceased to be just a platform for communication. Today it is a powerful resource that even combines the capabilities of a search engine and video hosting. This is a platform for search and offers, which is especially important for consumers and businesses. Some can collect opinions and recommendations before becoming a client, others can conduct analysis and accurately find the target audience. Advertising in VKontakte groups today is more effective than classical advertising, but it must be presented while observing certain rules. Much depends on the right strategy for attracting customers. Then VKontakte advertising will work.

Advertising in VK and VK-target groups

What to choose: target or group

Targeting is becoming stricter: pictures and provocative headlines will not be allowed through by moderators.
You agree on advertising in the group with its administrator; there is no need to wait for moderation from the VK service.
The size of pictures and text is limited in the target; you will not be able to present a case or another version of the advertising strategy.
If you choose the right group, you will get a large reach of your target audience.
Advertising in VK groups is usually cheaper than targeting.

However, you shouldn’t think that you can sell everything through groups and write whatever you want in an advertising post. This is wrong. Your task is to attract the attention of customers, not law enforcement officers. Don't break the law.

Selecting a group for advertising

In which VK groups is it better to advertise? Advertising in a group will be useful if the users mostly fit the parameters of your target audience, and the group itself is active and updated with posts and participants. What you need to pay attention to if you decide to advertise in a group:

the number of participants and whether it is inflated, what is the ratio of bots and real users;
How often do unique visitors appear?
group activity and renewal;
geolocation - city, region, country must be suitable for the delivery of your goods;
how many likes and comments are there: active groups with up to 18,000-20,000 participants should collect at least 100 likes for each post; if there are only a few views, up to 10, for example, the group is jacked up and is actually unpopular;
daily audience coverage;
cost of placement - the more participants in the group, the higher the cost of placement.

How to start an advertising campaign

Sociate - the service offers a wide variety of affordable platforms and easy tools for finding clients. On the service page, select a suitable advertising campaign, transfer the text of your post to a special field along with a picture and create a task. You can go the other way: select “Find sites”, enter filter categories to search for the target audience for your advertising post, and then analyze the results of the selection. Before placing an order for advertising, check not only the age and gender of the audience, but also the relevance of the activity. If you install the smm-helper service, you will get access to advanced community statistics, as well as the number of group members who were banned. The process of advertising placement is completed by the administrator registering the advertiser block. It will contain data on the number of selected sites, the amount of placement, as well as the number of unique subscribers.
Hollypasta is a free service with a strange name, translated as “holy pasta.” This is an alternative Sociate service, with its own peculiarities of placing an advertiser’s order. True, “holy pasta” is somewhat easier to use. The exchange allows you not only to specify group parameters, but also to analyze competitors’ advertising posts. The service tools are simple. In “Search by Community” you will have the opportunity to choose the one you need from almost a hundred categories. Set a “portrait” of your client: age and gender, and then search parameters. You can explore their activity: how many participants, likes and reposts. Those groups that will be useful in promoting your product and service can be added to “Favorites”. The service allows you to track the parameters of the uniqueness of visitors, the audience in percentage, by gender and age, as well as the geography of group members, devices from which they most often enter the community, and sources of referrals: via direct links, through “My Groups”, “News” or pages users.

Important: admins of highly popular groups cooperate with advertisers mainly through the official advertising exchange "VKontakte". The service receives a percentage of the agreement.

Cost of advertising campaign

How much does advertising in VK in groups cost? There is no clear pricing policy for placements through VK groups and communities. No one has developed a separate price list, but some conditions work behind the scenes to determine the cost of a post, and the admins, of course, honor them.

Therefore, start placing in medium groups with low pay. With the promotion of the product, the growth of popularity and the number of orders, you can move on to expensive and numerous communities.

Placing an advertising post

How to place an advertisement in the VK group? Having prepared a selection of groups with a suitable target audience, you can begin to negotiate with administrators. Review your post carefully again, and then send it to the admin. After his consent, discuss the placement parameters.

The most successful and proven conditions are those in which an advertising post is posted on the “title” for at least an hour, and then goes to the feed. Here it should not be “moved” by other advertising posts for at least a day.

Already in the first hour or two you will be able to understand how successful your chosen strategy and group was.

Pay attention to what time people are most often active in the group. You can collect this data in the “Subscribers” section. By setting up the “Currently on site” filter, you can analyze the number of visitors by time of day or hour.

Next time, such an analysis, if you decide to stay in this group, can “adjust” the post to the most active part of the day.

Creating an advertising post

Advertising in VK groups will be effective if the post is compiled correctly. Regardless of what product you will promote online, there are several universal advertising components that are best used.

Making a “sales” post:

Start with a strong headline.
Break the prepared text into several parts: each block is one thought.
It is better that the post contains the entire advertising text. If this is not possible, the most important and compelling information should be kept open.
Add emoji, but in moderation, otherwise emoticons and signs will create diversity, which will repel the user.
End your post with a call to action: “visit the site,” “find out more,” etc.
Attach only high-quality pictures, to each of which add a product description and a link.

And don’t neglect to analyze your competitors’ advertising posts, and also take into account the format of the group in which you post. For example, let's say you sell T-shirts with prints. When posting your post in a group dedicated to the racer Ayrton Senna, attach a photo of T-shirts with the image of the racer.

How to make a post effective

Advertising in VK groups largely depends on the effectiveness of the post. How to make an effective post? Advertising posts with useful information are considered the most effective. That is, at the beginning of the text you give a couple of tips on a topic related to your product, and then go directly to advertising. It is important to maintain a balance here so that the offer does not get lost in the usefulness points, and the advice does not seem drawn into a call to buy your products. Advice and your proposal should be in conjunction. For such a post, you will have to think carefully about the title; it should not be flashy, like “If you read it, buy it,” etc.

The advantage of such a text is that thanks to reposts it can spread and be visible for a long time.

Social network opportunities for your advertising

Focus on trends and relevance. For example, you should not miss Kissing Day if you sell cosmetics. Write an interesting text about kissing, link it to your proposal, add pictures and links.

Focus on the audience: a youth group - you can add a slang word or two, for groups of car mechanics, young coquettes, fishermen, etc. - their own rhetoric, thought out and aimed at these users.

How to make money from advertising in the VK group

Earning money from advertising on VK is possible provided there is a well-promoted platform, a large number of participants and an active administrator. Let’s say, if you don’t have your own group, and you are just thinking about its content, then remember, the more the chosen direction covers interested people, the better for the group as an advertising platform.

It is necessary to think over an interesting design and content. Posts should appear regularly, several times a day. For the initial development of the community, arrange surveys more often and ask for the opinions of subscribers on a particular issue. Don't forget about high-quality photographs. Look through groups of similar topics to understand how to make the page original.

When the group is promoted, make proposals for advertisers. Your contacts or the contacts of the group administrator should be visible. Place advertising conditions: the lower the cost of advertising, the greater the likelihood of a large number of applications.

Another option: place the group on an advertising exchange or affiliate network.

"VKontakte": advertising features

How is advertising on social networks different? VK advertising differs from placement on classic platforms not only in format. On a social network, the advertiser himself does the analytical work: selects an audience, compiles a post to sell, calculates activity indicators, etc. He is included in the process at every stage, which ensures the effectiveness of VK advertising. This is the peculiarity of this advertising platform, and here a “lazy” business will not last. If, when placing on radio and TV, the advertiser waits for the client, then on social networks he goes to his audience, adapts to it and adjusts the offer. This format is flexible and therefore effective. Of course, provided that the advertiser has not neglected any of the rules.

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Each social network has a separate block of rules for advertising posts. On Instagram, the emphasis is primarily on the image, while Facebook prefers the shortest possible text. However, there is an effective formula for creating an advertising post to increase conversion, brand awareness and other goals. To use it, it is enough to make small changes, depending on the requirements.

What's for sale in this post?

One of the main questions: what to sell? In addition to goods and services, the following are also common on social networks:

a set of subscribers interested in the topic;
increasing the number of transitions to website pages;
likes/reposts on posts;
polls, comments, etc.

Determine what exactly is required from the reader, what the result of the advertising campaign should be.

Selection of target audience

Creating an advertising post necessarily includes an analysis of the target audience. He must describe the problem, put pressure on the pain, so that the reader understands: the record is about him. There will be interest, but what to do next, what to do? And a person should receive an answer to this question: it is your product or service that will help solve the problem. Time spent on choosing the right target audience will save money invested and bring more efficiency. It will definitely pay off in the future.

Where to place advertising posts

Publishing in other resources expands your audience, attracting potential clients to your business. What kind of group should the advertisement have maximum effect?
What to pay attention to:

group theme;
ratio of total participants to active ones;
characteristics of the main audience;
number of views;
frequency of publication of new entries;
how the community gives feedback to subscribers;
visual design: community picture, title, post style;
the cost of an advertising campaign in this group.

The topic of the community may not coincide with yours, but there may be a specific target audience necessary for the business. The problem they encounter when searching for a site is over-inflated subscriptions. In this case, advertising becomes ineffective. According to observations, 15-20% of followers like and 5% comment on posts. If this ratio is violated, there is a high probability that this is an artificially created audience.

To search, you can use special advertising exchanges for each social network or scroll through the groups yourself according to your criteria.
Now let’s look at how to write selling and advertising posts, what to fill them with so that they not only stand out, but also touch the soul and fulfill their tasks.

How to write the right advertising posts

Catchy title

It is by the header that the user, within the first seconds, judges whether to read the ad or move on to others. You can keep it with the help of psychology.

The headline attracts the reader’s attention, but it’s up to the well-written and designed text to hold it. Let's create an advertising post for the group next.

Text

Criteria for a successful text:

It is completely visible and the user does not have to make unnecessary movements to finish reading the ad.
Clear, understandable. Lightweight and to the point. If a person does not understand what it is about, he skips the ad.
Long entries are structured: divided into paragraphs and information blocks.
Reading just a long text is boring. Smileys and symbols visually divide it into even smaller parts and add emotional coloring. And this is what the brain needs.
The most banal and correct advice is to correct spelling and punctuation errors in advance. Illiterate advertising messages not only scare away, but also cause rejection of readers. It will be more difficult to regain the trust of readers.

You need to remember about creativity. Banner blindness is widespread, and only original approaches break through it.

Image

A well-chosen picture evokes emotions in a person. It is precisely these posts that he will want to get to know better. 80% of the success of an advertising campaign depends on bright and beautiful photography. This is especially true for Instagram, which is tuned to the emotional presentation of content.

The image must be of high quality, large and relevant to the interests of the target audience or its segments. Important: for the latter case, you need to create various advertising posts.
Colored and bright photographs are psychologically better for perceiving information.
Concise text is placed on the picture. This could be a catchy headline or key ideas in a concise form that will grab attention.
The optimal placement of text on a banner is in the center.
A selection of 2-9 drawings should be the same in size and look harmonious.
Be sure to check the attached images in preview. Make sure that they do not move in the mobile version, are not cut off or hide fragments of text.
Show users results after purchasing a purchase or service. Before-After techniques are often used in photographs. But be careful: Instagram and
Facebook has a negative attitude towards this kind of posts.
Unique pictures are more noticeable than boring ones.

Before adding text to a picture, make sure that this is allowed by the rules of the selected social network.

Attached files

Attached files bring additional traffic. What is added to posts:

audio;
video;
text documents;
high quality images;
other document formats.

Links

Shorten your links. VKontakte has its own internal service, which also shows conversion statistics. This way you can track the effectiveness of your advertising.
Link pointers grab attention and entice the reader to click.

Hashtags

Hashtags are popular on Twitter and Instagram, but they are also common on other social networks except Facebook, where their use is prohibited. This is a link, and if you click on it, you can find all the posts corresponding to its topic. Their diversity helps expand the audience and attract new clients. To do this, it is important to use relevant hashtags in your post so that interested people find you. An analogue of a hashtag is keywords on websites. Both tools make it easier for the right people to come in.

The brand name is your personal link that no one will steal. Users will share it and also publish their opinions about the company through it. It is important to avoid ambiguity, errors and typos at the time of creation. This increases the visibility and recognition of the promoted brand.

Search and use requires prior research to properly select the target audience. There are various services to speed up this process: Hashtagify, Keyhole.

As with the semantic core, try to find low-frequency hashtags, less than 100 thousand publications. This will give you the opportunity to get close to them in the feed and easily get to the top.
It is important not to overdo it with quantity: it should not hurt your eyes. Use at least 11, the first one being the most important. This method is actively used on Instagram. Twitter has a significant character limit.

It is important to change hashtags regularly to bring in audiences from different sources. But they leave the branded one in every post. It will be useful to indicate geolocation: this way local residents can easily find your brand.

Competitor analysis

check: suddenly the original idea turns out to be widespread;
what pricing policy to set;
what characteristics of the product should be the main ones;
forming a future sales forecast.

Based on their ads, you can add the missing parts to yours and improve your offer to make it stand out from the rest.
Regularly check your competitors, set criteria that are important for your business and compare them, adjust your advertising campaign.

Interaction with users

After creating an advertising post, it is important to provide feedback: answer questions, motivate people to take action, respond to positive or negative comments. This increases customer loyalty and encourages them to turn to your company.

Examples of the best advertising posts

Let's sum it up

After launching an advertising campaign, you need to analyze the payback and profit; this is the only way to find out how successful the idea was. And only after that edit, modify or redo it completely. Follow the rules on how to make an effective advertising post: what to write and for whom, where to post it.

- “Sale” (shown in the image below). To create a banner, your system must have special Open Graph markup: it is needed so that social networks can recognize the content from the specified link. It is present in our platform.

Let's set up our markup so that the transmitted data is most suitable for our future advertising post. To do this, go to your personal account in the “Categories” menu, then select the “Sale” item and go down to the “Advanced” tab.

What data can the markup transmit when reposting to a social network in this case:

1. Site name.

2. Title: what will be shown at the beginning of the post. Must be attractive and effective.

3. Description. The text component of the future post.

5. Photography. For a VKontakte post you will need an image measuring 537x240 or with appropriate proportions. For other social networks, the sizes are different.

After filling out all the fields and saving the settings, it’s time to start creating a text ad.

To do this, you must have your own VKontakte group. If it doesn't exist yet, you need to create a new one. Our community for creating a trial advertising post looks like this:

Paste into the field in the “Add entry” community:

After a few seconds, you will see the post automatically loaded. In our case it looks like this:

It consists of three visible parts: title, link and image. Additional description and call to action can be added by writing your text in the Add Entry field. We delete the link in it and fill in the necessary information.

It is advisable to use emoji in advertising posts on VKontakte to attract attention and add an additional link. We will also copy it from the settings, but for a beautiful look we will shorten it in a special service for shortening links from VKontakte to the address.

Good afternoon, dear readers! I think many of you will be surprised if I say that I was inspired to write this article by simply surfing the Internet, or rather scrolling through my VKontakte news feed. The whole point is that every now and then I have to stumble upon such creative and original advertising, that I involuntarily click and follow the link. I am amazed by the imagination of SMM people who came up with such non-trivial posts. I must admit that recently a lot of interesting advertising has appeared on VKontakte, which is simply impossible not to pay attention to. In this regard, I decided that today’s review I need to devote to how to make a post in contact not only informative, but also attractive. Just imagine how the number of subscribers in your group will increase, how the event will progress and how many products you will be able to sell if you can “ catch a wave” and make a killer offer, making it in the most ordinary, at first glance, post on a social network.

What is a post in contact?

I have already told you about it and formalized it. However, no matter how much I would like it, even a perfectly designed group will not become popular if you do not care about quality content and post second-rate news in it. Those who are involved in the promotion and promotion of businesses on the Internet know that high-quality, and, most importantly, correctly formatted posts can become first-class advertising. However, before we proceed to the actual creation of advertising, I suggest spending a couple of minutes on the theory. First of all, we need to find out what a VK post is?

Posting You and I will call messages that are posted on the walls of VKontakte user accounts, published in groups and communities. It is with the help of posts that we can share interesting news and all kinds of information with each other. All those posts that you post on the wall of your page, repost from other groups and publics, can be viewed by all guests who are on your page. In addition, all posts are displayed in the news feed of your friends and subscribers.

Despite the fact that today there are a great many different types of posts, I would like to draw your attention to two main, which we meet almost everywhere:

Looking ahead a little, I will say that they are more willing to like and repost messages second type.

Basic set of popularity: what must be in a post?

Posting on VKontakte is a delicate matter. It is very important that the material you post in your group is interesting to her readers. Any high-quality VK post should consist of:

In general, I think you understand how to create a post on VK. However, just structuring the ad to promote the project will not be enough for you. To be effective and fruitful, you must follow registration rules advertising posts.

Publication size

Consider the size of the VK post. Since more than half of social network users view their news feeds from mobile phones, you should ensure that the size of your advertising banner is small. An ad with parameters is considered optimal 560*360 . It is not recommended to place text at the very edge of the picture. It is better if you place it in the center, thereby focusing all the reader’s attention on the essence of the post. If you use not a classic banner as advertising material, but a selection of several photos, pay attention to how they will look after publication in the news feed of your subscribers. Often, after posting such posts, the pictures line up in a single row and are greatly compressed. In addition, here you also need to remember that most users will view images from the screens of mobile phones and tablets.

Pay attention to the size of the title and the text itself

Even if you don’t take into account all the features and subtleties of copywriting, and neglect the specifics of selling texts, you still need to take into account the following points when creating a post:

Use the signs

It is important that when creating VK posts on the wall, you use arrow pointers. With their help, you need to check the final direction to the link. remember, that the link should be located at the beginning of the text. An exception to this rule can only be considered publications that are advertising in nature and in which the advertising is hidden. Do not forget also that the link must certainly appear at the very bottom of the banner.

Use symbols and emoticons

This is not the first year that the social network VKontakte has pleased us with an additional option that allows us to significantly increase the number of views of posts. In order to attract as much user attention as possible to your ads, select emoticons and symbols in accordance with the theme of your ad and the overall design of the post.

Don't forget about moderation and try to avoid using too many emoticons, as this will only irritate and alienate customers. It is important that the symbols set accents in the text and not be the basis of the ad.

Don't make mistakes

Advertising posts for the VK group should under no circumstances have errors. You must clearly understand that clients never forgive mistakes and perceive them as neglect. No one will be interested in a sentence that is written with wild spelling, punctuation, stylistic and other errors. Even if there are users who will forgive you for a typo, flooding in the comments of other subscribers will undoubtedly discourage them from buying products from you or using your services.

If you are not lazy and spend only 1-2 minutes checking your advertising material and 4-5 minutes correcting errors, then the conversion of your group will increase by 2 or even 4 times! Rest assured potential clients Necessarily They will appreciate your work and attention.

What kind of posts can there be?

In order for you to understand how to make an advertising post on VKontakte attractive and interesting, remember what news evokes the most emotions in you, what news do you pay attention to when scrolling through your feed on a social network? I am sure that most of you, just like me, are more “clinged” to visual content. If the image interests us, then we involuntarily proceed to read the text accompanying this post. So, if you are really interested, adopt these news design techniques.

Group topic

One of the easiest ways to attract subscribers is to talk about the group and its topics. The success of promoting your “brainchild” in this case will depend on how correctly you select the group to buy advertising. It is very important that the public in which your community will be promoted is filled with your target audience.

Since you already know how to make high-quality and attractive posts in a VKontakte group, make sure that your advertising contains attractive pictures that will interest your target audience. This is what will help you ensure an increase in subscribers.

An honest story about your public

An excessive amount of advertising in the news feeds of VKontakte users leads to the fact that people simply get used to it. This is why SMM marketers have to spend more and more time and effort on inventing new methods of attracting subscribers to their public pages. I advise you to stand out among the crowd of these creatives, try to simply tell your audience about the public, its topic, why you created it, and what useful things they can find in it. It is very important to do personal appeal, indicating the maximum number of personal details and small details. Such frankness will certainly find echoes in the hearts of readers and will arouse more trust in them.

Pictures depicting what the target audience dreams of

This technique is often used by all kinds of information businessmen, owners of bookmakers and casinos. Think about what their target audience might dream about? Of course, about how to quickly and easily earn a lot of money, thereby providing yourself with a comfortable life. As a rule, advertising posts of such groups and communities use pictures with images of money, expensive cars, luxurious women, and branded clothing.

Think about what the target audience of your public page wants, and make this desire an advertising “hook”. I want to give you one piece of advice right away: do not use stock images for posts. It will be much better if you take a couple of photos yourself, thereby instilling more trust in your readers.

Pictures that evoke emotions

Choose images to design your posts that would stand out in the general flow of news in the reader’s feed and attract attention. Do not under any circumstances think that the photos should be shocking. Although, I admit, when you see something unexpected, your gaze lingers on the image, and you involuntarily return to the news headline. You don't have to attract readers with nude photos. The most important thing is that the images stand out and evoke certain emotions.

Right now, scroll through the VKontakte news and pay attention to which pictures you lingered your gaze on for a long time. I assure you that the pattern will be discovered very soon.

Appeal to the target audience

If you need to attract the attention of your target audience to your group, then there is one very effective way to do this. Its essence is to begin the text of the message by addressing users of a certain group. For example, if you are promoting a group that is dedicated to cars, then you should start your greeting text with the phrase: “ Attention all motorists!».

This tactic is incredibly simple, but quite effective. You can use it not only to promote your own groups, but also to sell any goods and services.

Several links in a row

When I first came across an ad with several absolutely identical links, I didn’t immediately understand why it was done. I clicked on each one to make sure they took me to the same page. When the page I already knew opened up in front of me again, I understood the idea of advertising.

The fact is that the link block immediately catches the eye, and the fact that it uses links from one page arouses the reader’s curiosity and desire to double-check the direction of the links. Thus, much is accomplished more transitions, which leads to increased activity in the group.

Emoticons and symbols

The most common and familiar to us emoticons can create the necessary accents in a post and direct readers’ attention to certain parts of the message. By using all kinds of exclamation marks, arrows, index fingers, etc., you draw the attention of subscribers to the text that you want them to read.

For example, an emoticon with the image “ gift“subconsciously gives us the feeling that something pleasant awaits us. If we see in the post “ palm tree" or " Sun”, then we assume that the message will be about relaxation. Feel free to add emoticons to your advertisement that match its theme. However, remember that their number must be moderate. If you overdo it with symbols, not only will you not attract readers, you will literally repel them.

The most important information in the picture

Most of the VKontakte images have either small or medium-sized inscriptions. However, despite this, the text always matches the image perfectly in color. If you can contain all the information about your news in one picture, then this will definitely attract the attention of a huge number of people who will want to visit your community.

Gifs

Just recently VKontakte released updates that launch all GIFs automatically. This allowed marketers to take advantage of another way to interact with their audience. We all know that a GIF is a small video translated into a specific format. Since videos are always more effective than texts, the success of GIFs (which, among other things, also plays automatically) in promoting projects simply cannot be overestimated.

A personal recommendation from someone we trust is one of the strongest promotion methods of all time. It is for this reason that SMMers actively use it when composing their advertising posts. In the screenshots you saw examples of what recommendations look like in the context of public news. If you decide to use this particular promotion option, then make sure that your recommendation is as detailed as possible, and most importantly, personal. For example, if you are the admin of a well-promoted public page and are thinking about it, then you can give the following advice. “I’ve been reading this community for several months now and am absolutely delighted! Found here incredibly cool ideas, which I have never seen before in any other public. For example, the last thing I liked was a life hack for creating a projector with your own hands. If you are not yet subscribed to this group, add now!

Don't subscribe if...

One of the most effective promotion templates that plays on the pride of subscribers. The title of the post screams: “ Don't sign up if you don't have certain qualities" This type of handling is quite rough, but at the same time it gives an incredible return. The whole point of success is that a person always responds to a challenge. For example, if the public gives the following message: “Public for smart people. If in doubt, don’t join.” Anyone who sees this phrase will immediately think, “I’m smart. It is likely that there will be no stupid posts in this public. So it should be interesting here.” Considering that an extremely small number of people position themselves as stupid, such advertising will bring the creator of the public more than one hundred fresh subscribers.

99 out of 100 people will miss this

Appeal to a person’s individuality, emphasis on his individuality and difference from the majority is always a compliment for our EGO. In addition, on a purely psychological level, the negative connotation, when they say that the majority will not do something, is perceived as an incentive to prove that “I’m not like everyone else, I’m different,” “I’ll definitely succeed!”

Chat on your phone

Relatively recently, VKontakte introduced a new feature with the publication of screenshots of correspondence between two users. The idea is this: in a mobile chat, two users exchange barbs, jokes, interesting facts, music, and so on. One of the conversation participants certainly advises the other to join the community from which he draws his inspiration and witty phrases. In this case, the advertisement can look either like a regular link, or like a repost of some post from the wall of the group that is being promoted in this correspondence.

I don’t know how popular this method of promotion is, since I myself no longer react to such posts in my feed. Anyway, Every method is worth trying and testing. Only through trial and error will you figure out how to make a post on VK interesting and catchy.

Continued in source

The point is that the post provides only part of the information, and the end of it must be read by following a link to another community. Any person will be interested to know how the story ends, and he will go to your public page.

So that you don’t have the problem of how to create a link to a post that will definitely be clicked on, make sure that the content of the ad itself is interesting and intriguing.

How to create and publish posts in communities?

Before we move on to the actual creation and posting of a post, I want to tell you that per day you will need to post approximately 3-8 ads(depending on your topic: an author’s blog has 2-4 posts, and for example a public with films 5-8). At the same time, 20% of this number should be occupied by selling posts, and 80% should be allocated to posts of an information and entertainment nature. It is advisable to select pictures for all publications, since, as practice shows, they are the ones that give the greatest response.

If you know that you won't have enough time over the next week to compile and publish material, then it makes sense for you prepare posts in advance and send them to standby mode. Making a scheduled post is as easy as making a standard one. To do this you need:

Write ad text
Add photos to it by clicking on the " Attach» — « Photo»
Set the timer for the date and time the post appears
Send the resulting message using the " In queue» to the list of deferred publications

You can create no more than 10 scheduled posts in one day. If this amount is not enough for you, you want to post more news, or you need to create preparations for several days in advance, then it makes sense for you to resort to services for automating work on a social network. For example, software such as or will perfectly cope with the task.

Often there is a need to raise a certain post to the very top of the page and keep it there for a certain time. To pin the material, you can use the pinning function. To do this, you simply click on the text of your ad, open it on top of the current page and at the very bottom of the window select the “ Pin».

In general, this is where the creation and posting of publications in a community or public page ends.

Where to post?

So, since our post is ready, it means it’s time to put it to work. In order for new subscribers to join our group, we need to find a place to publish our content. In order to get likes on a VK post and find new readers for the group, we can:

Post a post on your page/group. This option is completely free. You simply publish the material on the community wall of which you are the admin, repost it to your VKontakte page and wait for your friends and subscribers to notice the news and start subscribing to your page
Contact for help markup services and order repost posts for money. Here I can advise you to interact with such promotion sites as Vktarget.ru , Socelin , VK surfing . I have already told you about each of them, and therefore I suggest looking for more detailed information in separate reviews dedicated to these sites
Buy advertising through admins of other groups. This option is one of the most economical, since you contact directly to the performer. All you need to do is write to the administrator of the community in which you want to place your advertisement, informing him that you need to publish a post, discuss with him the details of placing your order, pay for advertising and wait for the influx of new subscribers
Buy advertising space on exchanges associate , plibber . This will allow you to save your own time and be confident that all the terms of the agreement will be met. Again, you can find out how these services work in my previous reviews.
Buy space for publication on . This option is the most expensive, and therefore is more suitable for already relatively promoted pages. You can find out more about the specifics of how the advertising exchange works in a separate article.

Results

If you find an error in the text, please select a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!

VKontakte is a completely special environment, and the usual rules of copywriting do not apply there. In this article we will look at how to write a selling post on VKontakte - how to choose an image, write a catchy title, and compose an interesting text.

And of course, all this is verified information from my personal practice. Therefore, read very carefully.

And first, let's see what can be sold on VKontakte with posts, and what tactics we will have.

The main question is what are we selling?

You can sell not only some paid goods or services. Very often on VKontakte we have to “sell” even free actions. Here are some examples of free actions that also need to be sold:

Go to the site page to read the article
Participation in the survey
Transfer and registration to the VKontakte group
Repost the post or like it

All the techniques that will be described below fully apply to the sale of these free actions.

Before writing a sales post, we need to understand how difficult it will be for our reader to take this action? Click on the link and go to the site - it's quite simple. But going to the group and subscribing is more difficult.

Getting a card and paying for our product is even more difficult. And this very “severity” of the target action will affect only one thing - the length of our selling post.

Are the posts long or short?

There are still some laws in Internet marketing. And one of these laws sounds like this: “The longer our selling text, the fewer targeted actions we will have, but the level of awareness of each targeted action will be higher.”

To put it simply, if we simply write something like “Click here! It's cool here! and give a link to our website (where the final sale of the product for money will take place), then there will be a lot of clicks. But there will be very few sales from these clicks.

And if we write a long post in which we tell readers in advance what awaits them at the specified link, there will be very few clicks. But most of them will still end in a targeted action - a purchase.

Let me give you the formula for how it works.

Formula “selling post + landing page”

Most often we deal with this situation. We need to write a post on VKontakte, which will contain a link to our website (usually). And on this landing page we will sell something or register people somewhere (collect their contact information).

Do you understand what the trick is here? We lose potential clients with long texts. And it is absolutely not necessary to do this twice – both on the post text and on the landing page text. Limit your explanations to one place - here or there.

But the choice of where to explain – on a landing page or in a post – depends on various factors. I just want to remind you that on the landing page we have many different tools for persuasion - videos, pictures, font sizes, formatting text with lists, icons, etc. All this is not on VKontakte, there is only the text of the sheets (well, except for the stupid emoticons).

Therefore, if we sell something for money, and even for fairly decent money, in 95% of cases I would bet on a long landing page + a short post.

Now let's move on to the mechanics of the process - how to write a selling post on VKontakte. AND " First thing first" That is, let's start with the most important thing.

How to choose an image for a sales post on VKontakte

The success of your sales post will depend 80% not on the text itself, but on the “picture + headline” combination. This is explained by the fact that if you have an uninteresting picture and an unattractive title, then people simply will not stop to read what is in your text.

Accordingly, you will get low results (even if the text itself is written simply brilliantly). Therefore, please give the image and title your maximum attention.

As for the pictures, here are some recommendations.

First, the picture must be “original”. That is, it should not be constantly reprinted from one public page to another. This picture becomes blurred. If you constantly come across some image somewhere on VKontakte, even if it is very interesting, and which you really like, it is better not to use it.

Secondly, try to use light-colored pictures. The light attracts more attention, and your picture is more likely to “catch” the eye of a person scrolling through their news feed.

Third, sexual themes rule. If you can choose an image with some hint of sex or eroticism, that would be great (even if it has almost nothing to do with the topic of your post). Just don’t take too candid photos - it will only repel you.

An image of a beautiful girl works for almost any sale.

Fourth - if the erotic theme does not suit you, then try to find a photo that shows many different objects. If you need to linger for a split second to understand what is in the picture, that’s already good.

And fifthly, images with people’s faces always attract more attention. You can even use your own image, it works very well. And if your face expresses some kind of emotion (fear, surprise, joy, contempt) - then that’s absolutely fine.

So, the image “catches” the eye and makes a person linger for a second on our post. Next, he will read the headline and make a final decision based on it.

5 types of catchy headlines

For a person to decide to spend a couple of minutes of their precious time on your text, the title must be really strong. Here are five proven options that work almost always.

#1 – Provocation

This type of headline is also sometimes called “shocking.” That is, we need to write something that will literally “knock the ground” out from under our readers’ feet. Here are some examples of such headings:

Why do all the boys do THIS?
How long do you have left to live?
I'm leaving business
Nothing will save you from poverty

I think it’s clear that such headings should not be overused. You can use them occasionally when you have written a particularly cool text. But if you share too much, it will have the opposite effect.

And yes, of course, be prepared for negative reactions and booing. But some will shout, and completely others will buy.

#2 – Paradox

This is a softer version of a catchy headline. To write a paradox headline, you just need to take some generally accepted statement and express the opposite opinion.

Here are some examples:

Why I love night hooligans
Why do apples make you fatter than meat?
Why loans are actually great

I love these types of headlines. They're easy to come up with and always work great. I even include them in my regular posts. For example, I once wrote a post called “Why I Love My Bag of Bags.”

The response was much higher than usual.

#3 – Famous Titles/Names

This is a little-known way to write headlines that sell. The idea is that you take the name of a famous character or the title of a famous movie/book and insert it into your title.

For example:

50 shades of contextual advertising
In bed with a director
Terminator English School

The main thing is that the name or title you use is familiar and understandable to your target audience. Otherwise the header won't work.

#4 – Benefit

Promising some kind of benefit/value is perhaps the most common option in copywriting. You've probably come across many such headlines.

For example:

How to lose weight in 90 days without dieting
How to learn English on your own without cramming
What to tell a girl to make her fall in love with you

Despite the fact that such headlines have become a little boring lately, they still work great. This is actually why they are used so often.

#5 – Intrigue/curiosity

In general, curiosity is one of the most powerful human emotions. And this type of catchy headline is a little similar to the “paradox”, but they have their own differences.

For example:

What lives in your kitchen and you don’t even know?
What Moiseev told me at the meeting
Why did I spend the night at the police station?

It would seem - well, who cares why you spent the night in the police station. But no, they will stop and look at our text at least with one eye. And that’s exactly what we need. And now the whole question is how well our main post text will work.

How to write the text of a post correctly

As I said above, regular social media copywriting doesn’t work. If you start describing the benefits and advantages of your product in the text, people will simply close your text and move on.

But the whole point is that these people did not come to VKontakte so that you could sell them something. They came to have fun and socialize with their friends. But first of all, have fun. And that’s why your post should be entertaining first and foremost.

Here are the four main “genres” of entertaining and selling VKontakte posts.

Stories. People love interesting stories, and it’s easy to “embed” our offer to buy or do something into them.
Inspiring posts. To be able to inspire means to be able to charge people with energy. Write them something encouraging and inspiring (“Screw it all! Go ahead and do it!”) and add a link to your product.
Humorous. Of course, it’s better to insert a bit of humor into any of your texts. But in this case, your entire post will tell some funny story, or give funny “harmful” advice.
Disputes/conflicts. If you launch a protest against someone or something in your post, people will be happy to watch it. That is, they will read the text to the end and click on our links.

An important rule - how to write VKontakte posts

And don't forget where we started this article. If your main “sale” is made on the landing page, then you don’t need to write too long posts. Choose a good picture, write a catchy headline, and almost immediately send people to your landing page.

Remember when I said that this is the tactic that works best 95% of the time? So, it's time to talk about the remaining 5%.

A series of selling posts on VKontakte

Your subscribers and members of the VKontakte group are like an email subscription database. You write something - and they read or... DO NOT read. Too many new posts appear every day - and your selling message can very easily get lost in this sea.

Besides, selling with text is always very difficult. Text is the weakest tool in terms of impact (if you compare it, for example, with videos or webinars).

Accordingly, it would be a good idea to make a whole series of selling posts - 5-7 pieces or even more. That’s when your posts should be long and your landing page short. By the way, you may not have any landing page at all. You can directly in the text of the post provide links to your Yandex-Money and WebMoney wallets so that people pay directly.

You need to plan a series of selling posts this way. You create a list of “ideas” that you want to convey to your audience so they will buy.

For example:

How will your product benefit them?
How is your product different from competitors?
Why can you be trusted?
Why should you buy it now, and not in a month?

And then you just write one post - and insert one of these thoughts into it. Only one! Because if you try to cram all the thoughts in at once, you will most likely end up with a very long, boring and unconvincing post.

And then you publish your posts once a day for a week, targeting your audience “from different angles.” Just alternate the types of posts and headlines, as we discussed above. Otherwise, posts of the same type quickly become boring.

Conclusion

So, we have figured out how to write a selling post on VKontakte, and now, I hope, you will do it much better.

Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

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