How to open your own children's entertainment center. Features of an institution for organizing children's leisure

If you are a woman, and also a mother, who dreams of starting her own profitable business, then our article is about how how to create entertainment centers for children just for you.

A man can try himself in this business, but the mother of an active child will know better what exactly is needed to keep the children 200% satisfied.

What is an entertainment center for children?

Children from 1 year old can play in such establishments; it’s a good place to spend time on weekends with your family. School-age children love to hang out in such centers after a difficult school day.

The range of services offered by workers at play centers for children depends on their imagination and initial capital.

In addition to the amusement area itself, it is advisable to open a small cafe where parents can buy their children some food and drinks.

Many parents order children's parties to be held in entertainment centers. Here you can celebrate a birthday, end of the school year, children's graduation, hold a sporting event, etc.

The area needed for the center is much smaller than for opening an entertainment center for adults.

Gaming equipment comes first in this regard. The site should have attractions for children of any age, and slot machines can be installed.

A place for the center needs to be rented in the city center, so that it is convenient for everyone to get here. It’s good if such an establishment is in a large shopping area. Parents can leave the child for a couple of hours and go about their own business.

Business plan for a children's entertainment center

Every business must begin with a plan that must be strictly followed, otherwise you can miss an important detail and the whole idea will be lost.

When you decide to open your own center for children, draw up a business plan that indicates the amount of initial capital and outlines all the stages of the process. We have prepared a short sample of it for future entrepreneurs.

No. 1. We rent a room.

When starting a business, as a rule, you initially need to obtain the status of an individual entrepreneur or LLC. In our case, the first priority is to find premises for an entertainment center.

To ensure that there are always customers, you need to look for sites in the city center or other crowded places in your region.

Make a proposal for cooperation in large shopping centers, but it is advisable that your gaming room be the first and only one there, because with competitors it will be more difficult to get the business off the ground.

As for squaring, it all depends on the funds you have at your disposal.

On average, gaming centers range from 30 to 70 m2. The main thing is that all the necessary equipment fits.

If you have another idea in your plans, you will have to rent a larger room. After all, you will have to fit in additional tables for guests, a stand for waiters and a kitchen.

No. 2. Registration and collection of documents.

Here we will talk specifically about the opening of a children's entertainment center; we will not talk about documentation related to the cafe and other additional ventures.

The first step is for an individual to register himself as an individual entrepreneur.

To do this, you need to bring the following documents to the tax office:

1. Photocopy of passport with valid registration.
2. Application form for obtaining IP.
3. A receipt confirming payment of the state duty (its amount and details for transferring funds will be indicated by the tax inspector).

After receiving all the documents from the tax service, you will have to order a stamp for the organization and open a bank account.

Next authority is the Sanitary and Epidemiological Service (SES). Their representatives must evaluate the premises according to current standards and give permission to open the establishment.

In addition, you must obtain permission from the fire inspectorate. To do this, it is necessary to draw up an evacuation plan and install a built-in fire alarm.

All employees of the establishment are required to undergo a medical examination; a note on the doctor’s conclusion must be in the medical book. Treat this point strictly, because your employees will work with children, do not put them at risk.

No. 3. We purchase equipment for the children's center.

The most expensive stage is the purchase of equipment for a children's play center.

At a minimum you will need:

Equipment names	Quantity	Price in rubles
	TOTAL:	261 600
1. Labyrinth	1	210 000
2. Reception	1	14 000
3. Chairs	3	9 000
4. Laptop	1	24 000
5. Dressing room	1	4 600

For the first time this will be enough. As soon as you see that there are more and more clients, you can buy more inventory. For example, purchase slot machines, a trampoline, a dry pool with balls, etc.

It all depends solely on your imagination and capabilities.

We advise you to find a reliable playground manufacturer and work exclusively with him.
Under the contract, your partner company will be obliged to deal not only with the manufacture of the product, but also with its installation, packaging, repair, etc.
Be sure to check all equipment supplier documentation. After all, the health of children depends on the health of your playground.

Buy a universal module that is suitable for children of different ages, from at least 3 to 14 years.

If you want to please younger kids, you will have to purchase a separate playground with. It will cost at least 100 thousand rubles.

No. 4. Recruitment of staff.

Look for a suitable candidate for the position of animator(a person who will look after the children, organize parties for them, play with them) can be done at the stage of collecting documents for registering an entertainment center.

There must be at least two of them in order to work out a shift schedule.

Most often, students agree to such work, because for them it is an additional opportunity to earn money for their living.

An animator's salary is approximately 10 thousand rubles. In addition, it is advisable to charge them interest in the amount of 5 - 10% of the entertainment center's revenue, which is an additional 10 - 15 thousand. Such a bonus is needed so that the animators are financially interested in the influx of clients.

Most often deals with administrative issues owner of a children's entertainment center.

Regarding recruitment accountant: Rented once a year, so there is no need to hire a full-time employee of the economic department. If you need financial reporting, you can order the service from an outsourcing company.

You will also need to hire a cleaner and, if necessary, a security guard. Their salary fluctuates around 10 thousand rubles and does not provide additional allowances.

How to organize an entertainment center for children?

The operating hours in entertainment centers for children have their own characteristics. Most often the sites work seven days a week from 9 am to 9 pm.

Stay fees are charged per half hour or per hour. In 60 minutes you need to pay in the range of 50 - 100 rubles.

The restriction will help relieve the fullness of the labyrinth so that there is no strong crush and the children do not harm themselves.

In addition to the time limits, it is necessary to adhere to the permissible number of children who can be in the attraction at the same time. The manufacturers of the game maze should provide you with this figure.

Try to ensure that there are no sick children on the playground. Post a warning about restrictions at the entrance to the entertainment center.

To attract more customers, come up with discounts and promotions. For example, during a birthday party, the birthday person can play for free. Money will be deducted only from guests. You can reduce the price during those time periods when there are fewer children on the playground. Usually this is from the morning until 3 o'clock in the afternoon.

Do not forget that this business is seasonal. In summer, children love to play in the open-air playgrounds.

If you have enough investment, you can also open an outdoor entertainment center for children.

Start-up investments and profitability of the business of entertainment centers for children

It is important to clarify that the amount to open an entertainment center for children may vary depending on the region, equipment, cost of renting premises, etc.

For one hour of play in the entertainment center, parents must pay from 100 rubles. If the center gains popularity, then you can make a profit of 150,000 rubles per month. The establishment's payback period is approximately 1-2 years.

Try yourself in this business and open an entertainment center for children- will be interesting to everyone.

Moreover, the risk that the entire investment will be lost is minimal. The initial capital is relatively small; almost any beginning entrepreneur can manage it.

Are you planning to open an entertainment center for children?

Then look at what such an establishment looks like from the inside:

The payback period is also acceptable, and if you approach the matter with all responsibility and love, the business will only prosper.

As you know, shopping is an addictive activity, but it depends on who. Children are extremely uninterested in doing this kind of thing, and, therefore, if you have no one to leave your child with, then exciting shopping will not work out. The child is unable to do monotonous activities for a long time. He needs to move and discover the boundaries of the unknown. Today, as a rule, this does not cause much of a problem due to existing game rooms.

Game room

Children's entertainment centers appeared on the territory of the Russian Federation not so long ago. About ten years ago, when large shopping centers were founded, there was an acute shortage of preschool institutions in the country. Parents had no choice but to take their children with them everywhere. The creators took into account the needs of visitors, finding a lifeline to solve the problem in opening game rooms. The establishments quickly gained popularity and became widespread. The idea of ​​leaving children in playrooms and freely enjoying shopping appealed to many parents. In turn, seeing the rapid popularity of this type of activity, Russian entrepreneurs hastened to fill the entire Russian market with a profitable niche.

What types of game rooms are there?

What rooms are there by direction:

1. Early development. Children from 1 to 2.5 are brought here.
2. Physical development. Here they practice rhythmoplasty and fitness with children from 2 to 6 years old.
3. Musical development. Children from 2.5 to 10 years old are taken here.
4. Development of speech or intelligence. Designed for ages 3 to 6 years.
5. Creativity. Children from 3 to 10 years old are engaged.
6. Game room, designed for a long stay if parents need to go away on business.

Types of game rooms

If you are interested in the question of how to open a children's playroom, then first of all you should know what plans they come in. The most common of them:

1. Soft platform. It looks simple and costs less. This option is suitable for offices, banking institutions, beauty salons, etc.
2. Jungle, consisting of pipes, ropes, swings, ladders. The complexes are much more expensive, but children are more interested in them and they want to spend more time there.

Products and services for children are always in great demand, as parents want to please their child. They fulfill all requests without sparing any expense. For this reason, any business related to the development and education of the younger generation will be successful. The only thing that needs to be taken into account is that working with children requires pedagogical, psychological knowledge and good experience. Therefore, if game rooms become a salvation for parents, then for entrepreneurs they are a great way to start a business. There are two options for using game rooms in business:

1. Opening a gaming center as an addition to an existing business u. That is, if you already have a good restaurant business, where customers with children often come, then it makes sense to provide good leisure time for both parents and their children.
2. Opening a children's room as a separate business, whose services will be in stable demand.

Game room in a shopping center

All you need is to draw up a detailed business plan with accurate calculations, taking into account all the necessary investments, payback time and approximate profit. If you approach creating a plan wisely, this will help you avoid mistakes and financial failures in the future. The following main components need to be taken into account:

• rent price;
• room renovation;
• purchase of the complex;
• hiring employees.

At first glance, it seems that opening a game room is simple, but do not forget that to do this, you need to collect a full package of documents, permits from authorities and funds for unforeseen expenses. It will take several weeks, and sometimes more, to collect the necessary papers and seals, but this is in case you come across some corrupt official who finds fault with everything for the sake of profit. An entrepreneur should be aware that the inspection authorities have increased requirements for children's playrooms, so it is worth familiarizing yourself with the following documents:

1. Recommendations for keeping children in children's playrooms, they were developed by the Moscow Department of Consumer Market.
2. See whether the equipment complies with safety standards and GOST standards.
3. Study the law “On Protection of Consumer Rights”.

To open a game room in a shopping center you need to take into account a lot of nuances

Moreover, in any business there are pitfalls and an entertaining children's room is no exception. To ensure that your plan does not go under, you need to thoroughly study all the nuances of the case. If you are planning to create a room as an additional service to some institution, then you should not worry about the flow of clients. Usually people do not sit there for hours, therefore the flow of children will move quickly, but will arrive constantly and throughout the year. But if you want to start a business separately, then you need to take into account the fact that in the warm season the population visits shopping centers less often, since it is preferable to spend time in the fresh air. When launching a business in May, there is a high chance of failure. Therefore, it is better to start from the beginning of autumn.

Read also: Business plan for a children's development center: how to open, where to start

Business plan for a children's playroom

A well-drafted business plan will help you recoup your investment and make a profit in a short time.
Business plan stages:

1. Idea selection, competitor analysis, project profitability.
2. Organizational matters.
3. Cost report.
4. Promotion and advertising.
5. Profit.

You need to open a game room in public places

Profitability and location

Choosing a suitable location is of considerable importance. We are talking not only about large cities, but also about small towns. The business is equally suitable for absolutely all territorial points. But of course, if you plan to seriously develop in this area, then it is better to pay attention to the number of city residents when organizing game rooms.

Statistics show that one entertainment room is enough for every 100 thousand residents. That is, if the selected locality is home to about 200 thousand citizens and two gaming centers are already thriving, then opening a third point will be pointless. Accordingly, with a population of less than 100 thousand, business will not be in demand and will hardly justify the investment. Thus, the profitability of a game room is closely related to where it is founded and located. In order not to fail, you need to first analyze the market situation. That is, find out:

• what centers exist in the city;
• what age group do they serve?;
• what is the cost of their services;
• what kind of marketing is used by competitors;
• How busy is the room?;
• What are the reception hours?.

In addition, for a more accurate analysis, you can conduct a social survey via the Internet. Publish the news about the opening of a gaming room in the newspaper and see how many customers respond. A preliminary assessment is required if the market is oversaturated or the city’s population is small.

The rooms should be spacious

Game room space

It is necessary to take care in advance of finding a suitable premises. You should look either in a residential area with good traffic, where there are no competitors nearby, or in some large shopping center, supermarket, shopping mall, since such places are always full of people. If the choice falls on a crowded, but at the same time sleeping area, you will need good advertising of the establishment and premises on the ground floor. It must have a bathroom, sink, individual heating, good ventilation and lighting. Business in such a place will only work if the main part of the passing audience is: parents with children aged from two to six years. Complexes with all the necessary communications are in particular demand, as they can be a separate building or a closed area with different entertainment areas. They have: all kinds of slides, swimming pools, musical instruments, everything for drawing and much more.

Speaking of shopping centers, your optimal neighborhood would be with children's departments or a cafeteria. With a good organizational process, opening a leisure room in such a location will be beneficial to both the tenant and the tenant. Here, the funds invested in the business will quickly pay off, because children are the initiators of visiting shopping centers. And parents are always interested in the proper organization of leisure time for their child. In addition, not only clients of the shopping center, but also those who live nearby can leave their children in the playrooms. The only catch is that it’s not easy to get space in a shopping center; advantageous places are always occupied or prohibitively expensive.

Don't forget about the interesting design of the game room

What should be the rented area of ​​the premises?

The area of ​​the rented premises per child must be at least two square meters. meters. That is, for 15 kids you need to rent a site of 30 square meters. meters. This is the minimum room size. Renting less will simply not be profitable. Such a room will cost approximately 50,000 rubles, despite the fact that the child will be charged about 150 rubles per hour. The cost of such premises will pay off in approximately six months.

If you plan to combine a game room with your main business, for example, create a game area in a beauty salon, an area of ​​12 square meters will be enough for you. meters. The average playroom is one whose area is at least 75 square meters. m. Such a room can accommodate up to 70 children at once. To rent a room with such an area, you need about 1 million rubles. If 50 children are accepted daily, then the profit per month will be up to 80,000 rubles. The business pays for itself in a year, taking into account a well-chosen location.

So, to open a standard center you will need a room of six rooms with a bathroom. Each should be from 15 to 20 square meters. m. This means that the entire room should be 150–180 sq. m. m. Look for premises specifically for rent for a period of at least three years. It is not advisable to buy a site. Although it is better to immediately look for a place with the right to buy. If you find a room, but it is continuous, you can simply delimit it with plasterboard partitions. It is not possible to indicate the exact rental price, since it varies in different regions. Let's just say that the average rental price with renovation ranges from 150,000 rubles per month.

Divide the room into zones

In principle, there are no serious requirements for the premises, the only thing is that it should be spacious and have enough space for toys and all sorts of complexes. The complex needs to be equipped not only with toys for children, but also with everything necessary for the staff. The space itself will be correctly divided into zones:

• reception for parents;
• hallway;
• bathroom section.

Instructions

If you decide to start this business, first you need to register your company and accounting system. It is best to select an individual entrepreneur when registering. Registration does not take much time; you can contact a specialized company. When choosing a tax accounting scheme, you should pay attention to the simplified taxation system. The essence of paying taxes under the simplified system is that a single tax replaces the payment of a number of taxes and amounts to 6% of the enterprise’s income.

The most important point on the path to creating your own business is the choice of premises. The best location for a children's play complex would be a place with high traffic. The experience is that parents who have no one to leave their children with take them with them to shopping centers. Children find it boring and difficult to endure shopping with their parents; it is much more pleasant to frolic in the play complex with their peers. A shopping center is a good option, but not the only one. In small towns or residential areas, as a rule, the infrastructure is not as developed as in the center, and there is almost no entertainment. A children's play complex in such a place will be a center of entertainment.

It is worth getting serious about personnel selection. Finding workers for this area of ​​business is not difficult: students and retirees willingly agree to such part-time work. But you should still give preference to cute ones with a pleasant voice - children are more inclined to them. Some children may be afraid of a male person. You will need two employees to work shifts. Salaries may vary depending on your city, but as a rule, they set a salary plus a percentage of revenue to encourage workers to attract clients. You may also need an accountant.

The largest and most important investment is the purchase of gaming equipment. It would also be a good idea to install a video surveillance system to monitor the general situation and control workers at the checkout. There are two formats of children's entertainment - soft play and entertainment complex. A soft room will cost you less: 150-200 thousand, but the profit from it will be less than from a large gaming complex for a million rubles. For a soft room, the area needed is not as large as for the complex. And the age categories for these two entertainments are different: children from 3 to 6 years old play in the soft room, while in the play complex - from 4 to 14 years old.

A children's leisure center is a place where the knowledge of the world and development of children of early and preschool age take place in the form of fun games. The purpose of such a center is not only to provide the child with a pleasant pastime, but also to help him create a positive attitude towards the cognitive process and awaken the desire to study the world. If you decide to open a children's leisure center, follow the instructions.

Instructions

The first step to the implementation of the chosen project is registration of business activity. To do this, you can use different methods: individual or LLC form. Choose the registration form that is most suitable for you, issue a TIN and obtain permits to open a children's center.

Next, start looking for a suitable room. A three-room apartment on the first floor of a residential building is suitable for a leisure center. It is better if it is located in a residential area of ​​the city. Equip the premises with a fire alarm. The child development center should not have a catering unit and a medical office, unlike a kindergarten, but it must comply with sanitary and technical standards and fire safety rules.

In medium-sized and large cities of Russia, children's entertainment centers are common. This is a place of leisure for both small children and teenagers, as well as adults who can go on errands, leaving the children under supervision. Therefore, it makes sense to consider this business idea to create a profitable business. First, you will need to draw up a business plan for a children's entertainment center, an example of which we offer in this article.

Project Summary

We are considering opening a children's entertainment center in a large Russian city with a shopping center. It is better to open such centers in a shopping and entertainment center, where people go for shopping and specifically for leisure activities. Our center will provide entertainment for children from 2 to 10 years old and teenagers.

There is little competition in this area. These are similar entertainment centers for children. If a shopping center already has one such children's corner, there is no point in opening a second one. There are no similar establishments in our shopping center, so we can safely open our own by renting 50 sq. m. m of area on the second floor.

The operating hours of the children's entertainment center are set according to the schedule of the shopping center - from 10:00 to 21:00. The center will operate a card payment system.

Main business risks:

Registration of activities

Work in the field of children's entertainment requires mandatory registration with the tax authorities, the provision of licenses and certificates for the quality and safety of structures, and it is also necessary to obtain permission from the fire authority to comply with fire safety requirements.

We will register as an individual entrepreneur with a simplified taxation system, 15% of the difference (income minus expenses). To do this, we submit an application to the tax office, choosing the appropriate registration form and OKVED activity code, in our case – 93.29.9 or group 92.

The cost of registration and obtaining all permits is 10,000 rubles.

Services and prices

Unlimited access to the children's entertainment center is valid for one day. The buyer can leave the room at any time and return after a while.

Search for premises

It is planned to open a children's entertainment center in a shopping center in the city center, on the 2nd floor. To accommodate all attractions and equipment you will need at least 50 square meters. m. It is important that the ceilings of the room are high enough to accommodate a trampoline for children. The center will be located next to a pizzeria and cafe, where parents can relax while their children play.

We will enter into a lease agreement for the space with the administration of the shopping center, paying immediately for 2 months of rent for the premises.

The premises will be divided into a children's area, a play area with trampolines and a games room, and an area for attractions for teenagers. In addition, a cashier booth will be installed on the territory of the entertainment center. The rental cost will be 125 thousand rubles per month. The landlord includes in the rental payment cleaning of the territory by a regular cleaner of the complex and security.

Equipment purchase

To support the center, it is necessary to purchase equipment. These investments will become the main expense item, however, the attendance and profitability of the center will depend on the choice and variety of attractions and children's entertainment.

Cost estimate:

Staff

To ensure that parents can safely leave their children at the play center, staff will be needed. Two employees will work in shifts at the cash register. Another 4 workers (2 shifts of 2 people each) will monitor the playroom and children. Another employee is needed for the children's creativity room. At first, the administrator’s functions will be performed by the entrepreneur himself.

Personnel estimate:

The entrepreneur will generate and submit financial profit reports on a monthly basis and resolve controversial issues with clients.

Marketing and advertising

In the process of developing a business plan, it is necessary to analyze competitors. It is important that there are a minimum of similar establishments in the area. Our main clients are couples with children from 2 to 10 years old, teenagers up to 15 years old.

To successfully open and attract maximum visitors, you need to use common advertising tools. It is imperative to develop attractive flyers and distribute them in the shopping center and on the street at the entrance. We will also use voice advertising in shopping centers. We will create a group on social networks and post advertisements throughout the central region.

Every month we will spend 20,000 rubles on flyers, voice advertising and targeting on social networks.

The children's entertainment center will have a visitor loyalty card. Regular customers are offered a 5% discount. In honor of June 1 (Children's Day) and September 1 (Knowledge Day), a 10% discount is given for children.

In addition, options for cross-cooperation with other establishments in the shopping center for mirror advertising and joint promotions are being considered.

Expenses and income

At this point in the business plan, we will determine a consolidated estimate for start-up costs for the business and weekly costs. We will also generate an estimated profit from the 3rd month and set a sales plan for services. Based on the total costs and revenue for the month, we will calculate the profitability and payback period of the initial investment in this project.

Start-up costs

To start a business we need 1,190,000 rubles. Our investment in the project will be 690,000, the remaining 500,000 rubles will be taken on credit from the bank at 15% per annum for 2 years. The monthly payment will be 24,243 rubles.

Monthly expenses

Income

The average bill for services is 350 rubles. You can expect to receive up to 50 children per day. As a result, this gives revenue of 17,500 rubles per day or 525,000 rubles per month. It is also planned to hold at least 5 children's parties with a total revenue of 35 thousand rubles. Thus, the business will generate about 560 thousand rubles in revenue per day.

We calculate the difference between income and expenses to determine the tax payment:

560,000 – 330,000 = 230,000 rubles.

230,000 x 0.15 = 34,500 rubles.

We get net profit after taxes:

230,000 – 34,500 = about 200,000 rubles.

We calculate the return on monthly investment:

(200,000 / 374,500) x 100 = 53.4%.

This business plan shows acceptable profitability, which can be increased to 70%.

Now let’s calculate the payback period for starting personal investments:

690,000 / 200,000 = 4 months.

Don't forget about the loan you took out. The faster the process of recoupment of monthly costs goes, the faster revenue will begin to grow and it will be possible to repay the loan ahead of schedule.

Eventually

This business plan for a children's entertainment center with calculations showed that opening a children's entertainment center is an excellent business idea and a fairly profitable business. In the future, virtual reality attractions can be installed in a separate area to increase profits. Vending machines with toys and candies, shops with toys and souvenirs for children are also popular to increase the center’s revenue.

Approximate data:

• Monthly income – 540,000 rubles.
• Net profit – 113,730 rubles.
• Initial costs – 80,800 rubles.
• Payback – from 1 month (individually).

In this article we will draw up a detailed business plan for a small children's development center with calculations.

Description of service

This business plan provides information regarding the opening of your own development center for children. It provides classes for children of preschool and school age. At the same time, the center has not one focus, but several, which helps to reach a large part of the population. The entrepreneur is also at the same time the director (manager) of his center. The organization does not position itself as a kindergarten, that is, children are not within the walls of the organization without their parents for more than 3 hours, which makes it possible not to employ cooks and nannies on the staff.

Market analysis

Today, young parents are paying more and more attention to the development of their children. Even if they are satisfied with the approach of kindergartens, it is only partially. Therefore, many parents are trying to find some kind of alternative, to get additional opportunities from outside. Some people resort to using nannies and tutors. But both of these methods are very expensive.

In addition, it is very important for children at any age to communicate with their peers. This provides an opportunity to go through the socialization process. A child in a group begins to associate himself with society and look for a suitable place for himself in it. This is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children love fancy gadgets and toys so much. Many of them forget how nice it is to play with their peers in the sandbox.

This is the first argument in favor of a development center, but far from the only one.

In addition, in such a center a child can develop in several directions at once. For example, do drawing, sculpting, singing, developing fine motor skills and more. That is, parents, taking their child to such an institution, will know what abilities are being developed. Moreover, adults will be able to choose them independently, based on the characteristics and desires of their children.

According to statistics, children aged 6 months to 5 years most often use the services of development centers.

American scientists, studying the Russian market of development centers, found that even during a crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. Their number is growing every year. And this despite the fact that the state is paying more and more attention to opening new kindergartens. All this because such development centers are not substitutes for kindergartens, but, on the contrary, complement them.

Today there are 3 types of players working in this area:

1. Large franchise networks , which have a large number of points, and, therefore, wide popularity.
2. Medium-sized networks . Such players usually own 5-10 small clubs located in the same region. They also enjoy a positive reputation and demand in a particular area.
3. Small local players , which have 1-2 objects. It is harder for them than anyone else to compete in the market.

This type of business is not high-margin. The thing is that it is very dependent on three factors:

• rental cost;
• employees' wages;
• the cost of the services provided.

You shouldn’t spread yourself over all sorts of activities at once. In order to reduce costs, we abandoned leisure activities and the concept of a mini-garden. Therefore, you can think about subleasing the premises. For example, with a private kindergarten that does not work in the evening, or with a school under an official contract. This will be a great opportunity to save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to raising their own children. If we talk about social status, then it must be said that most often these will be people with average and above average income.

At the end of the analysis, I would like to provide data on why people refuse to use the services of children's development centers.

SWOT analysis

Before opening your own development center for children, it is necessary to conduct a thorough analysis of internal and external factors. Many of them can cause failure. To protect yourself, you need to study the peculiarities of the market for this type of service and your region.

External factors include:

1. Possibilities:

• Providing a wide range of services.
• Opportunities to expand your own business.
• Work in the “useful” sector of the economy.
• Opportunities to attract investors to develop your own business.
• Wide opportunities to attract clients.
• State support.
• Possibility of obtaining subsidies for opening and developing your own production.
• Lack of bureaucratization in this area of ​​the economy.
• Growing demand even during the economic downturn in the country.
• Low financial barriers to entry into the market (almost none).
• Ease of paperwork.
• No need to obtain a license (specifically for our type of development center).
• Strict requirements for the premises and personnel in terms of ensuring the safety of life and health of children.

1. Threats:

• High level of competition.
• Changes in legislative acts are possible, as a result of which the work of the center may be suspended.
• A decrease in the level of income of the population and, as a consequence, a decrease in demand for the services provided.

Do not underestimate internal factors. Sometimes they play a decisive role, and it is almost impossible to change everything immediately. Therefore, you need to constantly analyze the activities of your development center. So, internal factors include:

1. Strengths:

• It is possible to expand the business and add new services.
• Choosing a territory favorable for work in terms of competition.
• The location of the center on the school grounds makes it possible to attract many parents through word of mouth and advertising within the school walls.
• Opportunity to establish cooperation with school teachers.
• Possibility of increasing the cost.
• Teachers have experience working with children.
• Availability of courses to improve the qualifications of teachers working in the center.
• Possibility of reducing fixed costs.
• Possibility of attracting parents whose children go to the school where classes will be held.
• No need for repairs.
• No need to purchase furniture.

1. Weak sides:

• High responsibility for children.
• There may be a lack of staff motivation.
• The need to find staff.
• Lack of own client base.
• Lack of programs to work with children.

Opportunity Assessment

So, as mentioned above, classes will be held on the school grounds after school. This makes it possible to seriously save on rent and renovation of the premises, because the classes comply with all Sanitary Standards. In addition, you can agree to conduct classes with teachers who have extensive experience working with children.

When choosing a school it is important:

• so that the institution does not work a second shift;
• so that the location is good (it is better to choose the city center).

In addition, parents will have greater confidence in the classes conducted at the educational institution.

So, our institution will work according to the following schedule:

Total: 28 hours per week; 120 hours per month.

To conduct classes, we will rent 2 premises, in each of which classes will be held in groups of 8-15 people.

Organizational and legal aspects

1. . We pay a state fee of 800 rubles. OKVED codes can be:

• 92.51 – organization of club-type institutions;
• 93.05 – personal services.

1. You can use UTII or. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
2. In accordance with Decree of the Government of the Russian Federation dated March 16, 2011 N 174 “On approval of the Regulations on licensing of educational activities”:

“Educational activities carried out through one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of educational documents, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor teaching activity not subject to licensing».

Therefore, we do not need to obtain a license.

1. There is also no need to obtain permits for the premises - the school regularly undergoes such inspections. However, during the school year, Rospotrebnadzor may conduct scheduled inspections, which should be reported to the school management.
2. What’s important is that you don’t have to conclude contracts for garbage removal, pest control, etc., because they are all concluded between the school and organizations.
3. It is worth taking care of renting a room and storing the necessary supplies for work.
4. Teachers can be hired not on the basis of a work book (after all, they probably already have a main place of work), but on the basis of a contract. Therefore, it is worth taking care in advance of drawing up such an agreement and job descriptions.
5. It is also necessary to develop agreements with parents whose children will attend the institution. It is better to attach payment receipts to them for transferring funds. Therefore it is better. Yes, and the school will have to settle accounts through him.
6. In fact, you won’t need a cash register.
7. Do not forget to take care of having a small office for the administrator to be there. It can be very small and in any district of the city. After all, the main task will be to receive calls and prepare documentation. If necessary, he will travel to the educational institution.
8. We do not forget that all employees have medical records and undergo timely medical examinations.

Marketing plan

After we have decided on the legal side, we need to think about ways to promote our own center. The most effective include:

• Creation and promotion of your own website while simultaneously maintaining your own group on a social network. At the same time, you can use contextual advertising for promotion.
• Posting information within the school walls. Moreover, as a rule, you can do this completely free of charge. It is worth looking into neighboring institutions - schools, kindergartens.
• Posting advertisements on nearby houses. After all, it is important for parents that the location of the classes is not very far from home.
• Placing information in local newspapers. Moreover, you can place not only advertising, but also information about working teachers, methods used, and results.
• Posting information on various thematic forums of the city, bulletin boards.

It should be noted that word of mouth will play a huge role, because mothers love to share information with each other.

Don’t neglect visiting nearby kindergartens - it’s better to find out about planned meetings in advance and come to the right place at the right time.

Calculation of projected income

Please note that these are average figures. It must be borne in mind that at the beginning the number of children will be significantly smaller. In the summer there may be no classes at all. Be sure to take this into account when making calculations in your business plan.

Production plan

So, the entrepreneur will not have to do any repairs, nor will he have to buy furniture. All that remains is to register as a private entrepreneur, hire workers and purchase the necessary teaching material. This can include various notebooks and copybooks. If we are talking about drawing classes, then you will need supplies for teachers.

As for wages. It is better for teachers to set piecework wages in order to motivate them to attract children to the center and conduct quality classes.

The administrator can also set a salary as a percentage of total income, so that he actively works with the group and websites of the children's center. Conducting meetings can also be entrusted to him, or the entrepreneur himself can do this. He will work 5 days a week.

The salary will be as follows:

Teachers (10 people) – 50% of the proceeds of classes conducted, including taxes. Total: 270,000 rubles for everyone. It turns out 27,000 rubles per person, despite the fact that they each work 12 hours a week.

Administrator: 10,000 rubles + 3% of total revenue. Total: 10,000 + 540,000*0.03 = 26,200 rubles.

Organizational plan

Financial plan

• Profit before tax: 540,000 – 406,200 = 133,800 rubles.
• Tax (we calculate the simplified tax system at 15% of the difference between income and expenses): 133,800 * 0.15 = 20,070 rubles.
• Net profit: 133,800 – 20,070 = 113,730 rubles.
• Profitability: 113,730/540,000*100% = 21.06%.
• Payback period: 80,800/113,730 = 0.71. Consequently, the project will pay for itself in less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will increase slightly.

At the initial stage, the attendance percentage can be 30-35%.

Risks

Of course, things don’t always turn out as rosy as we would like. Therefore, it is very important to study possible risks before starting work and try to protect yourself from them as much as possible. So, what risks can await in this area:

Poor choice of location.

This factor can lead to low traffic and, consequently, low profitability or even losses. We chose to work in a school, which significantly reduces the cost of renting premises and helps as a free advertising platform.

In general, this option is practiced today by many enterprising start-up development centers. Only then do they think about long-term rental of a separate room.

Possible changes in legislation.

Indeed, this can bring a lot of worries, including paralyzing the work of the center for an indefinite period. It is quite difficult to avoid risk, although the probability of its occurrence today is not so high. But you can think about developing areas that are subject to licensing.

Possible lack of staff.

This factor is the most important. No teacher - no process. Therefore, it is very important to start searching for personnel in advance. It is also necessary to think about developing a motivational policy. In our case, solving the problem is much easier, because most of the staff will be school employees. For them, this is both their home and the opportunity to earn significant additional income.

Responsibility for children's health.

No accidents are acceptable here. Therefore, it is important to conduct training with staff, parents and children.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!