Radezh group. Radezh (trade network). Outside the Volgograd region

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"Radezh"- trading network in Volgograd, Volgograd and Rostov and Saratov regions. It has 110 stores. The first store opened in March 2002 . It develops two formats: a supermarket and a convenience store. Other areas of activity: own culinary and confectionery production, a vegetable growing complex, a network of dry cleaners and the Sputnik entertainment center in Volzhsky. In 2005, the network's turnover was about 2.2 billion rubles. According to the results of 2008, the revenue of the Radezh network amounted to 7.466 billion rubles. (according to the Finance magazine, the network took 83rd place in the rating of the largest retail companies in Russia). In 2007-2008 shops opened on their own squares; now the share of the company's own retail facilities is more than 60%.

Story

• March 2002 - opening of the first store in Volgograd
• November 2002 - opening of the first store in Volzhsky
• May 2004 - Acquisition of vegetable farm "Ovoshchevod" in Volzhsky
• June 2004 - opening of the first bakery
• September 2006 - opening of the Sputnik entertainment center in Volzhsky (cinema, bowling, cafe)
• December 2006 - opening of a store in Saratov (closed in 2008)
• July 2007 - opening of the 75th store
• November 2008 - opening of the 90th store
• September 2012 - opening of the first store in Kamyshin

November 2013 - opening of the first store in Nikolaevsk

Geography of activity

Volgograd

• Traktorozavodsky district - 5 stores
• Krasnooktyabrsky district - 10 shops
• Dzerzhinsky district - 3 shops
• Central district - 8 stores
• Voroshilovsky district - 3 shops
• Sovetsky district - 4 shops
• Kirovsky district - 4 shops
• Krasnoarmeisky district - 9 stores

Volzhsky

• 31 shops, including 9 non-stop.

Volgograd region

• settlement Bykovo - 1 shop
• settlement Settlement - 4 shops (including 1 non-stop)
• Dubovka - 1 shop
• Zhirnovsk - 4 shops
• Kalach-on-Don - 4 shops
• Kamyshin - 4 shops
• settlement Krasny Yar - 1 shop
• Kotelnikovo - 2 shops
• Kotovo - 2 shops
• Art. Kumylzhenskaya - 1 shop
• Leninsk - 1 shop
• Mikhailovka
• Novoanninsky - 1 store (24 hours)
• New Rogachik - 1 shop
• Pyatimorsk - 1 shop
• Serafimovich - 1 shop
• Surovikino - 1 shop
• Uryupinsk - 2 stores (including 1 non-stop)
• Frolovo - 1 shop
• settlement Chernyshkovsky - 1 shop
• settlement Elan - 1 shop
• With. Olkhovka - 1 shop
• Srednyaya Akhtuba - 1 shop
• Nikolaevsk- 2 stores
• r.p. Novonikolaevsky - 1 shop

Outside the Volgograd region

• Volgodonsk (Rostov region) - 3 stores, including 1 non-stop. (changed on 21.09.2012)
• Art. Oblivskaya (Rostov region)

Press about the trading network

Radezh, together with the administration, holds quality days to popularize the products of local manufacturers among the population of the Volgograd region. The basis of such events is a correct understanding of the production process of organic products that are grown by local farmers and organizations. Aspiring to carry out deliveries in their region, for their fellow countrymen. Providing the needs of the daily diet with clean and environmentally friendly products. After all, the role of quality control on the part of the consumers themselves is the most important link in the chain of coordinated actions to raise the economic process of the entire region. The role of profit in this process is certainly important, but the point of view based on trust is an important factor. Recognition of a product as environmentally friendly, produced without nitrates is in itself the best stamp of quality. If we add to this the reviews of the buyers themselves, then the picture of the correct approach to the goal is clear - providing the region with everything necessary from its land, in its native land. Radezh was one of the first companies to take part in such a complex but important support program for a local manufacturer. Purchasing from local TM Radezh not only enables development of local farms, but also provides buyers with high-quality and environmentally friendly products, additionally, for its part, checking the products supplied to our stores for nitrates and radiation.

Additionally

December 20, 2011 retail chain "Radezh" received the sign "Volgograd quality". The honorary award was received for products of our own production. And this is a worthy reward for the excellent quality of our culinary products. From July 1, 2011, every visitor of the Radezh store has the opportunity to get almost any product in any store of the network for free. The only condition is that in the store you need to find exactly the same product with an expired shelf life. These are not the first obligations to the people of Volgograd that the Radezh trading network has undertaken. In the spring of the same year, the network undertook to conduct an additional check of all fruits and vegetables entering the retail distribution center for nitrates and radiation.

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An excerpt characterizing Radezh (trading network)

Summer has come without a hitch. And it was this summer (according to my mother's promise) that I was supposed to see the sea for the first time. I have been waiting for this moment since the winter, as the sea was my old “great” dream. But by a completely stupid accident, my dream almost turned into dust. There were only a couple of weeks left before the trip, and in my mind I was almost “sitting on the shore” ... But, as it turned out, it was still far from the shore. It was a nice warm summer day. Nothing special happened. I was lying in the garden under my favorite old apple tree, reading a book and dreaming about my favorite gingerbread… Yes, yes, gingerbread. From a small neighborhood shop.
I don't know if I've ever eaten anything tastier after? Even after so many years, I still remember the amazing taste and smell of this amazing delicacy that melts in your mouth! They were always fresh and unusually soft, with a dense sweet crust of icing that burst at the slightest touch. Stunningly smelling of honey and cinnamon, and something else that was almost impossible to catch ... It was for these gingerbreads that I was going to go without hesitation for a long time. It was warm, and I (according to our common custom) was dressed only in short shorts. The store was nearby, just a couple of houses away (there were three of them on our street!).
In Lithuania at that time, small shops in private houses were very popular, which usually occupied only one room. They literally grew like mushrooms after rain and were usually kept by citizens of Jewish nationality. Just like this store I went to was owned by a neighbor named Schreiber. He was always a very pleasant and courteous person, and had very good products, and especially sweets.
To my surprise, when I got there, I could not even go inside - the store was packed with people. Apparently they brought something new and no one wanted to make a mistake, being left without a novelty ... So I stood in a long queue, stubbornly not intending to leave and patiently waiting for when I finally get my favorite gingerbread. We moved very slowly, because the room was packed to capacity (and it was about 5x5 meters in size) and because of the huge "uncles and aunts" I could not see anything. Suddenly, taking the next step, with a wild scream, I flew head over heels down the roughly knocked down wooden stairs and plopped down on the same rough wooden boxes ...
It turns out that the owner, either in a hurry to sell a new product, or simply forgetting, left the lid of his (seven-meter deep!) Basement open, into which I managed to fall. I apparently hit very hard, because I didn’t remember at all how and who pulled me out of there. Around were very frightened faces of people and the owner, endlessly asking if everything was all right with me. Of course, I was hardly okay, but for some reason I didn’t want to admit it, and I said that I would go home. A whole crowd saw me off ... The poor grandmother almost had a stroke when she suddenly saw all this stunning "procession" leading me home ...

General Director of the Volgograd group of companies "Radezh" Yuri Sudarev invests more than 1.5 billion rubles in his own agricultural enterprise "Ovoshchevod". The plans include the construction of greenhouses on an area of ​​20 hectares and the use of new lighting technologies that will allow growing tomatoes and cucumbers in winter. Most of the production will be sold to external buyers. Yuri Sudarev told Retailer.RU about this.

Import replacement

“The idea to enter agriculture appeared against the backdrop of prices for imported greenhouse products, which we purchased for the Radezh retail chain. Prices, to put it mildly, bite, and we decided that we could well produce our own products at a competitive price,” says the entrepreneur. "In 2004, the state farm Ovoshchevod, known throughout the USSR in the past, was in a state of bankruptcy. In fact, we got only debts. At the first stage, we invested about 300 million rubles in the farm - we completely modernized the technological process at old facilities, a little later, 5 hectares of new greenhouses were built." Subsequently, the third open-field investment project was implemented, thanks to which the company began to grow onions in addition to cucumbers and tomatoes. Now the fourth investment project is already at the implementation stage, which will increase the production volume at the enterprise by 3-4 times.

The future harvest will be realized advantageously to external buyers. With the growth of production volumes, the share of own retail in the volume of product sales is reduced. A few years ago it was half, today - 20%. And as new greenhouses are launched, there will be even less. Products are supplied to the Radezh retail chain on the same terms as to other partners. All seasonal tomatoes, cucumbers and onions sold in the chain's stores are supplied by Vegetable Grower.

The project will be implemented both on own and borrowed funds. The proportions in the company are not disclosed, but they say that today the total loan portfolio of Radezh Group of Companies is a little less than 1.8 billion rubles. "Almost all of this is long-term funds raised for a period of three to eight years from Sberbank, VTB and UniCredit Bank at rates not exceeding 10% per annum," Yury Sudarev emphasizes.

The priority region for the development of retail business "Radezh" remains the home market - the Volgograd region. The entrepreneur finds it difficult to assess the current market share. "It is difficult to calculate the real figure, primarily because of the lack of accurate data on the economy from the regional authorities," says Sudarev. In his opinion, despite the presence of almost all federal networks in Volgograd, the market is far from being saturated. Therefore, in any settlement with a population of more than 5 thousand people, the company seeks to open its store. In the long term, Sudarev plans to double the size of the business and move it to the neighboring Voronezh and Astrakhan regions.

"Magnet": for its vegetables - up to 70% of sales

Of the large FMCG retailers, only Magnit has its own agricultural production. Since 2011, the Green Line greenhouse complex has been part of the group of companies. The project is not finished yet: the company continues to expand it, gradually commissioning new blocks of greenhouses. It is assumed that they will occupy about 100 hectares of land.

Since the beginning of 2013, more than 14,000 tons of cucumbers and 650 tons of tomatoes have been grown in Green Line greenhouses. In addition to them, lettuce and greens are also grown in the greenhouse complex. "For the period from September to November 2013, own cucumbers accounted for about half of sales within the category, for cherry tomatoes - more than 70%," the company told Retailer.RU. How much the greenhouse economy has already cost and how much it will still cost, the company does not disclose. As Sergei Galitsky, the founder of the network, said in an interview, he plans to invest up to €350 million in the development of the greenhouse industry.

Reference

The Radezh chain was founded in 2002 and has 121 convenience stores. The total retail area is 36 thousand square meters. m, range - about 10 000 SKU. The chain stores operate in the Volgograd and Rostov regions. Revenue for the current year, according to the company's forecasts, will be about 10.5 billion rubles. - Retailer.RU News added
10.12.2013 09:51

"Radezh"- trading network in the city of Volgograd, Volzhsky, in the Volgograd and Rostov regions. Has 150 stores. The first store opened in March 2002 . It develops two formats: a supermarket and a convenience store. Other areas of activity: own culinary and confectionery production, a vegetable growing complex, a network of dry cleaners and the Sputnik entertainment center in Volzhsky. In 2005, the network's turnover was about 2.2 billion rubles. According to the results of 2008, the revenue of the Radezh network amounted to 7.466 billion rubles. (according to the Finance magazine, the network took 83rd place in the rating of the largest retail companies in Russia). In 2007-2008 shops opened on their own squares; now the share of the company's own retail facilities is more than 60%.

Story

Press about the trading network

The Delovoy Rostov newspaper reported on the departure of the Radezh network from Volgodonsk. The information was not confirmed: one least efficient store was closed.

Radezh, together with the administration, holds quality days to popularize the products of local manufacturers among the population of the Volgograd region. The basis of such events is a correct understanding of the production process of organic products that are grown by local farmers and organizations. Aspiring to carry out deliveries in their region, for their fellow countrymen. Providing the needs of the daily diet with clean and environmentally friendly products. After all, the role of quality control on the part of the consumers themselves is the most important link in the chain of coordinated actions to raise the economic process of the entire region. The role of profit in this process is certainly important, but the point of view based on trust is an important factor. Recognition of a product as environmentally friendly, produced without nitrates is in itself the best stamp of quality. If we add to this the reviews of the buyers themselves, then the picture of the correct approach to the goal is clear - providing the region with everything necessary from its land, in its native land. Radezh was one of the first companies to take part in such a complex but important support program for a local manufacturer. Purchasing from local TM Radezh not only enables development of local farms, but also provides buyers with high-quality and environmentally friendly products, additionally, for its part, checking the products supplied to our stores for nitrates and radiation.