Westland denim clothing store franchise. chain store franchise offers

The WESTLAND company entered the Russian market in 1994. Today, the WESTLAND network of branded fashion denim clothing stores has more than 170 points of sale and more than 1,000 employees.

Today we are talking with WESTLAND franchising director, Irina Mizonova.

Hello Irina. Almost 20 years in Russia, a respectable age. Not many people can name such numbers, what is your “key” to success?

The success of the brand, as happens in almost 100% of cases, is due to the optimal price/quality ratio, despite the fact that the quality is high and the price is moderate. A thorough sales analysis, a balanced assortment policy, a club system for rewarding customers and constant consideration of fashion market trends when creating a fashion collection - this is the recipe for the financial stability of the brand. But there is another component to WESTLAND's success. This is aimed at a buyer who prefers classic American jeans - clothes for all times.

What goals for the company's development do you set in the foreseeable future - a year, a year and a half?

Can you remember the most significant events in the history of the company’s development, what do you remember most?

In 2007, the WESTLAND company was the winner of the annual national award in the field of franchising business “Golden Brand” and won the “Golden Franchise 2007” nomination, and in 2008 won the “Franchisor 2008” nomination. In 2010, WESTLAND became a laureate of the All-Russian competition “Golden Networks” and won in the category “Best Customer Loyalty Program”.

What is the main reason that prompted you to develop your business using the franchising model?

The Westland brand has been represented in Russia since 1994, and it was during this period that it managed to acquire more than 300 active partners, achieving full coverage of the Russian market. As a result of restyling and repositioning of existing partners to a higher class, it was decided to develop regional franchising.

What kind of support can potential partners (franchisees) expect when purchasing your franchise?

Our franchising offer is designed for both experienced entrepreneurs and newcomers to business. When a Franchisee acquires a WESTLAND franchise, our company’s specialists systematically accompany and guide partners, helping in organizing work at all stages of opening a store, reliably developing a successful business together.

The entrepreneur becomes a full partner included in the company's sales network and has the right to use the style and logo of the WESTLAND brand and has the opportunity to use the fame and reputation of the WESTLAND brand.

Denim is characterized by stable demand, resistant to crisis fluctuations in the market. According to forecasts, the denim market is the only one that expects stable growth: about 40% over the next five years.”

Development in denim fashion continues through the offering of new fabrics, colors, popularization of narrow fits, and individual women's figure-sculpting fits. Interest in denim will continue to grow until a worthy replacement is found. There is no such replacement yet.

Are there any clear leaders in your market segment using the franchising model, and who do you consider to be your direct competitor?

Of course have. These stores can be seen in all major shopping centers of the capital and in the regional market. I would not like to go into specifics so as not to offend anyone.

Let's look into the future: Internet commerce, retail or some kind of symbiosis? What to expect?

Undoubtedly, the online trading market is now in a phase of active development, which is predicted to grow rapidly in the future.

But this does not mean that retail stores will not be in demand, because every year in our country new and interesting shopping and entertainment centers are opening, where customers can not only go shopping, but also spend time with their family and children in the entertainment area or at the food court. That is, in addition to a profitable purchase, you will also receive a lot of positive emotions.

Are there any legislative or economic factors hindering the development of your business?

The peculiarity is that in Russia we do not have a Franchise Agreement. It is difficult for the Franchisor to influence at the legislative level on his dishonest Franchisee when he violates basic standards that spoil the reputation of the brand. But it is not worth saying that this interferes with development; rather, it forces one to use more physical and mental effort.

Irina, thank you for your time. WESTLAND Franchising Director, Irina Mizonova, answered our questions.

The WESTLAND company offers to open a clothing store as a franchise. New partners who open a store in a corporate format are given a 10% discount on the product mass!

For those who want to get a ready-made business, franchising is an excellent solution. The franchisee receives a well-functioning branded trading system, which allows for stable turnover.

What benefits does a WESTLAND franchise provide?
A franchise allows you to open a new WESTLAND branded clothing store in a short time (up to 3 months) and at reasonable costs.
The entrepreneur becomes a full partner included in the company's retail network and has the right to use the style and logo of the WESTLAND trademark.
Franchisees have the opportunity to use the fame and reputation of the WESTLAND brand.
Royalties for WESTLAND franchisees are zero.
To buy a WESTLAND clothing franchise, you do not have to pay a lump sum fee.
In the ready-made business system, WESTLAND awards the Franchisee a bonus for qualitative and quantitative work at the end of the season.

Comprehensive business support
The franchising offer is designed for both experienced entrepreneurs and newcomers to business. If you decide to purchase a ready-made franchising business, our company will help you in organizing and conducting all events for opening a store.

Return on investment and business profitability
The return on investment period ranges from 1 to 2 years.
The return on invested capital varies from 30 to 80% per annum.
Sales per meter of retail space: from 80 to 240 thousand rubles per year.

chain store franchise offers:

× This franchisor has not updated its offer in over a year.

Brand: Westland.
Approximate investment: from 2,100,000 rub.
Room requirement: from 150 m2.

Brand: "Westland".
Kind of activity: retail trade in clothing.
Positioning: Westland is fashionable, high-quality, affordable denim clothing, presented in a wide assortment with a focus on the buyer who prefers classic American jeans.
Name of the copyright holder company: Westland.
Number of franchise points in Russia: more than 300.
Approximate required investments: $70000.
Lump sum fee (franchise cost): No.
Royalty: no.
Advertising or marketing fund: 5% of store turnover.
Standard payback period: 6-36 months
Room requirement: 60-150 m2.
Phone: 8-800-5555-345.
Website: www.westland.ru.

The history of the Westland company began in 1930, when brothers Walter and David Adams opened a small factory for the production of work clothing in Chicago, Illinois. The case was called “W&D Adams Undertaking.” Denim clothing was original, comfortable, and did not stick to the body even on a hot day, which ensured its constant demand. Relevant and effective during the great American anti-crisis road building program, the matter was further developed.

After 20 successful years of operation, the already large factory producing casual clothing was renamed to the euphonious “Westland Inc”. Since that time, denim clothing of the Westland brand has represented the style of everyday life of American society and combines high quality, a business approach, and freedom of choice.

Westland entered the Russian market in 1994. Since its inception, the main marketing task has been to build a wide distribution network. Over time, the company began to develop its own retail. Today, the Westland fashion denim clothing store chain has more than 300 sales points in Russia, and new stores of franchise partners continue to open.

The company is confident that the success of the brand is due to the optimal price/quality ratio. Sales analysis, weighted assortment policy, a club system for rewarding customers and taking into account fashion trends in the market when creating a fashion collection of denim clothing with a focus on the buyer who prefers classic American jeans - this is Westland’s recipe for financial stability.

The main groups of products presented in the collection are denim and casual clothing for men and women, outerwear, and accessories. The collection is positioned in the middle price range.

Advantages Westland franchises:

• The used franchising system allows you to open a new Westland branded clothing store in a short time (on average 2 months) and at reasonable costs.
• The Westland company provides training for management personnel of company stores.
• All-Russian advertising campaigns are carried out, which include information about the partner’s outlet.
• The company pays franchisees a bonus for working in a branded format.
• The return on invested capital varies from 30 to 80% per annum.

Westland provides support to owners franchises at all stages of opening a denim clothing store:

• When opening a store, it compensates for the costs of holding promotions and drawings.
• Develops an individual design project for each company store.
• Delivers a set of commercial equipment for a company store.
• Provides POS materials for store interior design free of charge.
• Provides reference, promotional information and advises franchise owners.
• Compensates part of the costs of advertising events.

In 2008, Westland became the laureate of the annual national franchising award “Golden Brand” and won the “Franchisor 2008” nomination.

Presentation Westland franchises:

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WESTLAND Company entered the Russian market in 1994. Since its inception, the main marketing task has been to build a wide distribution network. But over time, when it became possible to buy your favorite WESTLAND jeans in any corner of Russia, the need arose to develop your own retail.

Today, the WESTLAND network of branded fashion denim clothing stores has more than 170 points of sale.

The success of the brand, as happens in almost 100% of cases, is due to the optimal price/quality ratio, despite the fact that the quality is high and the price is moderate.

A thorough sales analysis, a balanced assortment policy, a club system for rewarding customers and constant consideration of fashion market trends when creating a fashion collection - this is the recipe for the financial stability of the brand.

But there is another component to WESTLAND's success. This is aimed at a buyer who prefers classic American jeans - clothes for all times.

What is the success of the WESTLAND brand

A thorough sales analysis, competitive price, high quality, variety of assortment, club system of customer rewards are the components of financial stability and success of the WESTLAND brand.

*Each season WESTLAND provides its partners with a new fashion collection that takes into account the latest fashion trends in the market.

*Main product groups presented in the collection: denim and casual clothing for men and women, outerwear, accessories.

*The collection is positioned in the middle price range - the retail price of the main range is in the range from 2000 to 3000 rubles.

*The core of WESTLAND's target audience are men who lead an active lifestyle and active, self-confident women from 20 to 45 years old.

About Westland retail stores

WESTLAND's own retail network already consists of 57 branded clothing stores located in the largest shopping centers in regions such as Volgograd, Yekaterinburg, Kazan, Krasnodar, Moscow and the Moscow region, Nizhny Novgorod, Novosibirsk, Omsk, Rostov-on-Don, Samara , St. Petersburg, Ufa. In addition, since 2005, WESTLAND branded jeans stores began to open in Russian regions through a franchising system. The franchise network currently has 104 denim stores in various cities across the country.

In this section you can easily find the addresses of WESTLAND brand stores and their operating hours. We have marked the stores where our cumulative discount system operates with symbols.

Now the questions: where is the WESTLAND clothing store or how to find a WESTLAND jeans store in your city can be solved very simply.

If you haven't found a WESTLAND brand store on your city's page, you can see a list of all the stores where you can buy WESTLAND clothing. The full list includes not only the stores that are part of the WESTLAND retail franchise network, but also the stores of our partners, where WESTLAND jeans are sold along with other clothing brands.

We invite you to cooperation!

• Franchise: description, prices
• Description and history of the brand
• Official site
• Online store
• The shops
• Product Catalog

Franchise Westland price description

As a potential franchisee, you will probably be interested in learning the history of the creation and development of the company offering the franchise. Get to know the history of the brand, its official website, online store, catalog and review of stores of those who have been successfully cooperating with the company for a long time, including through a franchise scheme:

Description of the Westland brand

The clothes developed by Westland designers have long become popular all over the world, but few people know that initially the company produced only work clothes at the W&D Adams Undertaking factory, opened in Chicago by brothers Walter and David Adams.

The products produced by this factory appealed to the taste of the middle strata of the population, as they were convenient, well-made, comfortable and pleased with the original cut.

The brothers' business, which they started in the 1930s, gained momentum and turned into a famous company producing casual clothing. Since then, the brand has become the personification of American casual style: free, high-quality and comfortable.

The brand's products advantageously combine high quality, freedom of choice and a business approach. The company annually presents a wide range of practical and comfortable clothing made from knitwear and denim, taking into account fashion trends.

Official site

The Russian-language official resource of the brand is located at https://www.westland.ru / and welcomes visitors with an offer to familiarize themselves with the new items in the women's jeans collection, New collection FALL-WINTER 13/14, with a message that in honor of the birthday of the online store until At the end of October there is a double discount on a discount card, and each purchase is accompanied by a souvenir as a gift.

There is only one depressing fact - it is often impossible to get to the official website, which can rather be classified as an online store. When you try to access the link provided, a message appears indicating that the web page is unavailable.

The company needs to seriously think about changing its hosting provider, otherwise it risks losing its customers. Not a single visitor will like the long absence of the opportunity to go to the required site and purchase the item of interest; potential clients will simply run away and prefer competitors.

Online store

The brand’s online store is located at the same address as the official website https://www.westland.ru /. Traditionally, there are sections dividing products into men's and women's.

The procedure for purchasing a product is standard, the interface is intuitive, the user will not have any difficulties in understanding or finding the desired model and placing an order.

Everything seems to be fine, but the problem with the online store and the official website is the same: inaccessibility. It needs to be resolved as soon as possible. The company should concentrate on solving this problem, since the development of Internet technologies has led to the fact that modern manufacturers receive a significant percentage of their profits from online sales; losing customers who prefer to make purchases remotely is extremely unprofitable and impractical.

The shops

Each Westland store is decorated in a style typical of the post-industrial American era, which was significantly influenced by the Westerns created by Hollywood film studios in the 30s of the last century.

Today, brand stores can be found in many countries. They offer a wide range, the basis of which is classic jeans and casual clothing produced by the brand.

You can find out the addresses of stores belonging to Westland on the official website in the corresponding tab, of course, if it opens at all, which apparently cannot be guaranteed, at least for the moment.

Catalog

All products presented in the catalog are divided into men's and women's lines. Every year, the company's designers develop two types of collections: seasonal and basic.

The range of basic collections consists mainly of classic models, made in traditional colors with a minimum number of decorative details and elements and characterized by a simple cut.

The most complete information about the features of investment and business development according to the scheme: Website, stores, brand history, catalog.

Are you going to develop your business through a franchise scheme, but do you know what royalties are? Read >>

Basically, these are all kinds of trousers and jeans with different types of fit, intended for different categories of buyers. There is also a separate collection of winter jeans.

You can also find jeans models that are sold together with classic denim shirts and jackets.

The main collection of branded denim clothing is complemented by original men's and women's knitwear, cotton and linen shirts and blouses, T-shirts and T-shirts.

Each of the models goes well with items from the basic collection. For tailoring, exclusively natural fabrics are used, finishing is done using embroidery and prints.