How to open your own butcher shop. Your own business: How to open a butcher shop

There are a lot of ideas for starting a business. They all differ in many ways (from the level of initial investment to the complexity of running a business), so a significant percentage of aspiring entrepreneurs choose the business that they like. This approach usually pays off big time.

Many people love to eat meat, so, on the one hand, meat products will always be in demand, and on the other, opening a meat retail outlet will always be considered an attractive business idea.

A butcher shop is one of the most difficult types of business to organize from a legal point of view. Firstly, this area relates to the food industry, which imposes a number of requirements on companies, and secondly, in order to work with meat, you need to obtain additional permits.

The entire process of completing documentation and obtaining permits can take 4-5 months.

First of all, you need to register your business. You can choose both , and . At the same time, the second option is often preferable because, despite its complexity, it has an important advantage - traditionally greater trust on the part of suppliers and consumers.

When choosing a taxation system, you can give preference to the patent form, simplified system or UTII.

Among the documents required for the legal operation of an establishment are:

• All workers have health certificates.
• Certificate issued by Rospotrebnadzor.
• Documents from fire safety services (regarding the premises in which the shop will be located).
• License for food distribution.
• Book of complaints and suggestions (as for any retail outlet).
• Permits for the store.
• Certificate from the sanitary and epidemiological service.
• Certificate of registration of a legal entity or individual entrepreneur.
• Copies of the main constituent documents.

Formation of assortment: what can be sold

The two main formats are implementation either a single type of meat or its various types. The latter category is usually preferable because it attracts more customers. If an entrepreneur focuses on selling only one type, he must carefully choose to ensure sufficient demand.

In order to form your own assortment, it is advisable to study the products of competitors. Particular attention should be paid to pricing policy. Among the most popular types of products the following groups can be distinguished:

• Chicken meat (primarily fillet and legs).
• Turkey (fillet and thighs).
• Mutton.
• Beef.
• Dietary meats (in particular, rabbit).
• Veal.
• Pork (including lard and ribs).

It is also possible to sell exotic varieties of meat. However, it is difficult for them to find suppliers and consumers. Therefore, this idea should be left for expanding the assortment after the promotion of the store. Optimal the number of assortment items is 30-45, subject to a markup of 25-35%.

In some cases, it is advisable to additionally sell secondary products - sausages, frankfurters, etc. - in Russia they are consistently in demand due to the wide selection and relatively low price.

Finding a good location and premises

Every entrepreneur who wants to open a meat shop must understand that this is a highly competitive business area. Among the competitors of the new company are various store formats (from supermarkets to hypermarkets), other shops, restaurants and cafes, as well as markets.

Based on this, it is advisable to locate the establishment in a place where there will be a fairly large traffic flow and not such a high level of competition. Opening on the territory of a market or supermarket is a fairly economical option. However, the best option is to launch a retail outlet in a separate room.

• The room must have an area at least 20 square meters.
• The presence of three conventional zones - trading, a room for cutting and preparing semi-finished products, as well as an area for cutting and deboning carcasses. The height of fences between zones must be at least 2 meters.
• Availability of water taps and a working sewer system.
• Availability of exhaust mechanical ventilation.
• Use a specialized finish (galvanizing is the most suitable option).
• Availability of storage space for products (must be allocated separately).
• It is desirable to have a room for staff.
• The area for garbage and food waste should be located at a distance of 25-30 meters from the place where trade takes place.

You can watch an interesting story about the meat business in the following video:

Necessary equipment

It makes sense for a novice entrepreneur to start his own business by selling secondary products - sausages, dumplings, etc. In this case, some permits will not be needed, and there will also be no need for some equipment. However, to achieve success in this area, the sale of fresh produce is a priority for attracting buyers (including due to the trend towards a healthy lifestyle).

Therefore, it is advisable at the initial stage to purchase all the necessary equipment, among which the following stands out:

• A refrigerator for storing goods with an area of ​​4-5 square meters.
• Refrigerated display case for displaying products.
• Trays for displaying goods.
• Freezer for semi-finished products.
• Weighing equipment and industrial scales.
• Axes and chopping block.
• Material for packaging goods and containers for semi-finished products.
• Set of various knives.
• Equipment for packing.
• Thermometers for measuring temperature in refrigerators and freezers.
• Boiler (in case of lack of hot water).
• Electric meat grinders.
• Cutting boards.
• Cash machine.

The whole set will require costs from 300-400 thousand rubles. It is possible to purchase used equipment - in this case, costs will be lower by 20-25%.

Required personnel and their work schedule

A butcher shop needs to hire highly qualified and responsible workers who can interact favorably with customers.

In general, for a small point to begin with, it will be enough to hire 4 people, among whom should be butcher, cook for the preparation of semi-finished products and two sellers. Moreover, if the store has a small area and a small number of visitors, the role of cook and butcher can be performed by one employee. Salespeople should work in shifts.

For a small store, it is not critical to have a loader on staff, since in the vast majority of cases the supplier himself carries out the unloading. In addition to the above positions, a person will be required to perform accounting functions. This could be either the entrepreneur himself or a part-time accountant.

Product purchase

Product quality is a key criterion for acquiring regular customers. That is why special attention should be paid to finding a supplier who can comply with all the necessary conditions. It is very advisable to have at least 2-3 suppliers in order to avoid the situation of becoming dependent on them: if there is only one supplier, he will be able to seriously change the prices of the order, since he will know that the company has no other choice but to purchase his products.

Farms are the most suitable. It is important to initially build long-term partnerships so that there are no supply interruptions. When choosing a supplier, you should focus on a set of criteria:

• The quality of the product offered.
• Purchase price.
• Location relative to the retail outlet.
• Availability of all necessary documents and licenses.
• No supply disruptions.
• Business reputation.
• Other terms of the agreement.

Implementation of marketing strategy

After finding suppliers of high-quality and fresh products, the marketing campaign must focus on the following points:

• To find regular customers, it is necessary to promote in areas located close to the establishment by distributing leaflets.
• It is advisable to make a beautiful and credible sign.
• You can put up a pillar and hang several signs.
• A relatively effective method for attracting customers is advertising in free newspapers with large circulations.

If an entrepreneur intends to sell small wholesale quantities through his outlet, he will need to directly contact restaurants and cafes located next to the store that prepare business lunches or have a delivery service. As part of this sales channel, you can effectively use advertising on the Internet.

Costs, profits and payback period

With a competent approach to organizing work, you can achieve payback in 15-24 months(depending on the size of the point, demand, region, markup and other factors). At the same time, you will have to spend a fairly large amount of investment on the opening:

• Payment for renting the premises starts from 30 thousand rubles per month (payment is most often made several months in advance).
• Repair of premises - from 70 thousand rubles.
• Purchase of equipment - from 300-400 thousand rubles.
• The cost of preparing the necessary documents is 15-20 thousand rubles.
• Staff salaries are 20-40 thousand per month per employee, depending on the work schedule, skill level and complexity of the work.
• Purchase of the first batches of goods - from 100 thousand rubles.

The level of profit will depend on the markup set on products, which depends on the season. In this area of ​​business, profitability is quite low and ranges from 4-8%. Therefore, a sufficient amount of net profit must be achieved through high sales volumes. In this case, the shop will be able to bring 75-100 thousand rubles per month.

Thus, opening a butcher shop is a complex process in terms of organization and management. This area is strictly controlled by law, and success in it directly depends on the quality of the products supplied and sold. That is why in this business it is important not just to find suppliers and other contractors, but to build partnerships with them.

Meat is the most popular product among consumers, so the question of how to open a butcher shop from scratch worries many citizens who decide to work for themselves. Meat products are in high demand among all categories of citizens; even pensioners do not deny themselves a piece of shank or brisket. Opening a butcher shop or shop is a profitable and quickly paid off enterprise. A retail outlet with such a product will never operate at a loss and will pay for itself in less than six months. Trade in meat products is an unlicensed activity, therefore both individual entrepreneurs and small LLCs can freely engage in it.

Expenses

Owning your own business is, first of all, a financial expense. Even at the stage of inception of the idea of ​​how to open a butcher shop from scratch, you need to decide on the scale of the enterprise.

So, for a store with an area of ​​50 square meters or more you will need at least 800 thousand rubles. Own butcher shop, up to 20 square meters. m. will cost an order of magnitude cheaper. Registration documents, equipment, choice of premises, wages to employees and purchase of goods will require the owner to have an initial capital of 300 thousand rubles.

The initial cost can be significantly reduced through careful selection of premises, careful attention to the nuances of the lease agreement, the purchase of equipment and materials, and the search for suppliers of fresh produce.

Selecting a retail outlet, renting

It is advisable to open a butcher shop or store at a grocery market, or near a grocery supermarket. If we are talking about a small store, then you can also rent premises for it in a residential area. Regular customers will be found among the residents of nearby houses.

It is recommended to open a small meat shop in a large shopping center. The main advantage in this case will be the cost of rent, as well as the large number of regular customers who already visit this retail space. In addition, the tenant no longer needs to install his own sewer system, toilet, or sink. The rent for using such a small department or premises will be no more than 7-8 thousand rubles per month, while renting an entire store will cost 15-20 thousand rubles.

When choosing premises for a business butcher shop, shop, stall, you should pay special attention to the possibility of its reconstruction, as well as the proximity of competitors. The range of goods offered for sale is also important. Within a butcher shop, it is better to limit yourself to 20-30 items. The room should be light and spacious, contain a refrigerator, a display case, a sink for washing hands and products, and a place for cutting meat. Before concluding a rental agreement, you must ensure that the chosen location complies with sanitary and fire safety standards. If necessary, minor repairs are made before opening.

Business registration

To start your own business selling meat products you need:

• register as an individual entrepreneur, open an LLC;
• conclude a rental agreement for premises;
• invite Rospotrebnadzor employees to check the premises for compliance with sanitary standards (a special certificate is issued, the document is required when producing semi-finished products directly at the point of sale);
• open a bank account;
• draw up a business plan for a butcher shop.

To open an account you will need:

• originals of an extract from the Unified State Register of Legal Entities, or Unified State Register of Individual Entrepreneurs;
• certificate from the tax authority regarding registration;
• seal impression;
• original Charter, information about personnel.

The lease agreement is concluded for at least 1 year. Before signing the document, the entrepreneur must ensure that the following details are available:

• a clear definition of the area of ​​the rented premises is given (it is written in numbers that 20, 30, 50, etc. square meters are rented);
• the agreement defines the terms of payment for utilities and repair work (light, water, cleaning of the premises are paid by the tenant, repairs of the facade, driveway, or blood are paid by the landlord);
• the person acting as the lessor has the appropriate powers (certificate of ownership, power of attorney, permission to rent);
• the agreement does not contain conditions allowing the lessor to change the amount of rent unilaterally;
• the agreement does not provide the lessor with the opportunity to terminate it in the event of a one-time postponement of the rental payment terms.

To avoid difficulties with registration and subsequent audits by tax authorities, it is necessary to make sure that each employee has a medical card. In addition, it is necessary to maintain white bookkeeping and register all workers officially according to their work book.

Before registering a business and even after it, you should expect inspections from the Federal Tax Service, Rospotrebnadzor, Rosselkhoznadzor and Gospozharnadzor. The entrepreneur must take care in advance of sanitary and fire safety standards, keep accounting records, and also keep all receipts and certificates regarding the quality and quantity of goods received and sold.

In total, you will need to spend about 5-7 thousand rubles to obtain the necessary certificates and permits, but this is far from the only thing you need to open a butcher shop. It will be necessary to renovate the premises, purchase equipment and goods, hire staff, and put forward advertising offers.

Equipment and materials

To set up a butcher shop you will need:

• freezer counter – 90-180 thousand rubles;
• cash register – 6-7 thousand rubles;
• electric meat grinder – 3.5-4 thousand rubles;
• scales – 1-2 thousand rubles;
• refrigerated display case for portioned meat – 40-60 thousand rubles;
• packaging for meat (price depends on quantity and quality);
• utensils for semi-finished products, equipment for packaging;
• cutting deck;
• knives, axes;
• thermometer to change the temperature in the room (no more than 18-23 degrees);
• overalls for sellers and loaders (sleeves, aprons, caps);
• utensils (spatulas, cutting boards, baking sheets, trays, forks);
• metal hooks for hanging meat;
• calculator;
• boiler for heating water;
• sink, sewer outlet;
• items for sanitizing the premises (broom, floor rags, buckets, detergents).

When purchasing equipment, attention is paid to its quality; as a rule, buyers pay attention to the product, and not to the brand of refrigeration equipment in which it is stored. The amount of equipment depends on whether the store will be opened, a butcher shop, or a separate counter in an existing retail space.

Purchase of goods

Having no idea about who is selling, how much and how much, you need to visit the market, go to meat boutiques, ask around the producers and people who buy ready-made products. It is more profitable for a small butcher shop to enter into a contract for the supply of goods with a small farm that is ready to supply at least 2-3 pork carcasses, 10-15 heads of chickens, and 1 carcass of beef per day. As a rule, the specified amount of meat is sold out before the end of the working day, which will allow you to start the next day with fresh goods. The purchase of meat from the manufacturer is carried out at a predetermined fixed price; it is possible to control the quality of the meat. The main disadvantage is the need to independently carry out slaughter, shipment and storage of carcasses.

It is more profitable for a meat store, whose assortment includes over 30 types of products, to cooperate with resellers - people who independently negotiate with suppliers, slaughter and transport carcasses to their destination. Regular customers making bulk purchases are provided with significant discounts, using which the entrepreneur should not forget about the possibility of the weight of meat drying out during storage. On average, 1 pork carcass placed in the refrigerator loses 2% of its weight daily. It is better to buy meat in small quantities.

When working with resellers, you should constantly check the availability of certificates issued by the veterinary laboratory, as well as coupons authorizing meat for sale. Each carcass must be stamped by the veterinarian who checked it for diseases. Selling meat as a business is impossible without spending, so you need to set aside at least 200 thousand rubles to purchase goods.

Staff

For the smooth operation of a butcher shop you will need:

• 2 salesmen working in shifts;
• 1 loader, also known as driver;
• cleaning woman;
• security guard (if the store is located in a shopping center, then there is no need to hire security guards);
• accountant (tax reporting can be done by the entrepreneur himself).

The main problem that any fresh meat store faces is finding a good seller who understands his business. It is not advisable to hire someone from the street to work in a butcher shop. An experienced seller ensures half the success of an enterprise; he must not only be able to present the goods well, but also understand the names of meat products, as well as the dishes for which they are purchased. It is better to search for a seller through special agencies, making the final hire only after a short internship and receiving recommendations from a previous place of work.
Wage costs will be at least 75 thousand rubles per month; they are necessarily included in the business plan of the butcher shop as a mandatory item.

Advertising

Advertising plays a significant role in the profitability of an enterprise. If the outlet is located on the market, or is one of the departments of a hypermarket, then it can be advertised through an advertisement from a radio station. With free-standing stores it is somewhat more difficult. Outdoor advertising will help here, as well as advertisements in newspapers, radio and television. In addition, each buyer can be given a small advertising booklet listing the product offered and a description of several of the most popular meat dishes.

During the process of arranging the premises, display cases with meat are decorated with inviting inscriptions and images of farm animals. Not all buyers have an idea of ​​what this or that part of the carcass is called and what can be prepared from it. The presence of thematic stands with images of animals and the names of individual parts used for food will be very useful.

The design of a butcher shop must correspond to the product that the buyer expects to see on the counter. As an advertisement, you can use a book of reviews and suggestions, diligently drawing the attention of buyers to the opportunity to leave words of gratitude to the manufacturers and sellers of the goods they like.

The total monthly cost of maintaining a store with an area of ​​50 square meters will be about 185 thousand rubles, excluding taxes. Approximately 20 thousand will be spent on rent, 60-75 thousand on wages to employees, shipping and transportation of goods, 5-6 thousand on utility bills and 80 thousand on the purchase of products.

The monthly maintenance of the butcher shop will cost approximately 70 thousand rubles; expenses, including staff salaries, will be halved.

Income

You will be able to receive your first income after 3-4 months of work. If the butcher shop is well located, the 300-500 thousand rubles spent on opening it will be able to work out in up to 8-9 months. The bulk of the income will come from the sale of fresh meat, meat products and semi-finished products. If there is a restaurant that is ready to purchase fresh products, the income item will increase significantly, which will allow expanding the assortment.

Sale of fresh meat

Meat should not sit on the counter for more than 2 days. After the specified time, it loses its marketable appearance and must be processed into minced meat or goulash. In just one day, it is possible to sell up to 2 pork carcasses, 1 beef carcass and approximately 10-20 chickens. Sellers must be able to beautifully lay out and cut meat. No buyer will buy a piece of beef that is too red or too pale. If necessary, fresh goods are washed, slightly frozen, and everything is done to ensure that it acquires a beautiful appearance. Beef must be cleaned of films. Pork pieces are cut in the middle so that the buyer can be sure of freshness and the absence of fatty streaks.

Meat on the counter is most often laid out in a cascade, or vertically in relation to the buyer. The entrails must be placed on special trays. If the buyer wishes to check the firmness of the meat, he should be provided with a special fork. When starting a meat business from scratch, you should remember that, first of all, pork and poultry are in great demand, beef, rabbit, and turkey are already a delicacy.

Trade in semi-finished products

Semi-finished products (ready-made kebabs kits, frozen mititei, cutlets) are a seasonal product. They are in great demand in the summer, when it is time for barbecue. In winter, buyers are most often interested in goulash, minced meat, soup and jellied meat sets.

The sale of fresh meat and products made from it will allow you to reach a monthly income level of 400-500 thousand.

Underwater rocks

Having chosen a butcher shop as a business to provide for himself and his family, an entrepreneur must be prepared for the manifestation of the negative sides of this enterprise. Thus, if sanitary and fire safety standards are violated, a substantial fine is imposed, and in some cases the outlet is closed altogether. Violation of the hiring rules may result in a fine of up to 5 thousand rubles. Malicious tax evasion will cost an amount equal to 300 thousand rubles.

Meat is a perishable commodity. Failures in the operation of refrigeration equipment, or a sudden seasonal drop in demand, can cause significant damage to the business. You should prepare for this in advance - have your own electricity generator, change the pace of purchases and the name of products depending on the season. It is better to do all the accounting yourself, this will save money on an accountant and avoid cases of possible theft of goods by unscrupulous employees.

Meat products are in high demand among all categories of citizens; even pensioners do not deny themselves a piece of shank or brisket.

17Oct

Hello! Today we’ll talk about how to open a store. We will look at the opening of any store, and not a specific example based on the type of products sold.

Open your own store- one of the most common options from which novice businessmen choose. A store can generate a stable income and requires virtually no intervention, time or effort. However, many are scared off by not knowing exactly how you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store?

Let's figure out together how to open your own store from scratch. The procedure for preparing to open a store begins with registration as an individual entrepreneur or limited liability company. Each option has its own advantages, but most often beginners prefer individual entrepreneurs, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is liable for all obligations with his own property, and the founder of the LLC risks only his share in the total authorized capital. Among other advantages is greater anonymity, because not everyone knows who the founders of the LLC are. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make your choice in advance, since the exact package of documents you will need to collect depends on your legal status.

LLC registration

To register an LLC, you will need to collect the following documents:

• in 2 copies;
• for the sole founder - the decision to create an LLC, for co-founders - the agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary – .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a registration mark;
• registration certificate;
• certificate of assignment of a TIN and registration with the Federal Tax Service;

Individual entrepreneur registration

To register an individual entrepreneur, you will need a shorter list of papers:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of passport;
• photocopy of TIN certificate;
• if necessary, an application for transition to the simplified tax system.

An important point: those who deal with the entire process themselves do not require notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days; upon completion, the entrepreneur will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of state registration as an individual entrepreneur. All documents with information from the Unified State Register of Individual Entrepreneurs and the Unified State Register of Legal Entities for registration of LLCs and individual entrepreneurs are sent to extra-budgetary funds every day. The same information is sent to statistical authorities.

Notification of completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to recent changes in legislation, budding entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, to open a store, it will only be necessary to notify one specific authority.

For individual entrepreneurs and LLCs opening trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale supplies of food or non-food consumer goods.

The notification must be submitted in the form specified in the relevant Rules. It can be delivered either in person, or by mail, or electronically, certified by an electronic signature. In the latter case, the government services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open?

Almost all retail outlets are in demand among buyers. However, some of them generate more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, and estimate how much money you need to open your own store. It is also worth understanding which store is profitable to open during a crisis.

Flower shop

Opening a flower shop is always profitable, but you need to choose the right place and understand the flower business so as not to incur losses due to damage to goods. You need to know how to sell flowers!

Produse store

A reliable and popular option, especially attractive to those new to the business. The demand for products will never subside, which guarantees a constant income if the outlet is located in a good location. However, it requires special equipment, including quite expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. Payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for activities.

Also, many parents simply cannot refuse their child when he asks for a new toy. The furnishings in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention first of all to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. The quality of their products is not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build – in times of crisis and beyond. A variety of construction and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them after ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the province, think about which store to open in a small town. All of the above options are certainly suitable. You can also consider, for example, opening a pet supply store, a car accessories store, a fabric store, etc.

Selecting commercial equipment for a store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the retail outlet. Particular attention should be paid to refrigeration equipment - it is this that takes up the most space, and prices can cause a serious blow to the budget.

The selection of display cases is made based on turnover and assortment. For example, for refrigerated display cases, you should choose models with deep narrow display, and the temperature regime for them should be maintained within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections with lengths from 600 to 1250 mm. The price varies depending on the length. For bakery products, the display cases are additionally equipped with wooden baskets, and the confectionery sections are equipped with limiters that do not allow the goods to spill.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then opt for a specific option.

Choosing a room to open a store

A significant role in the question of how to open your own store is played by the competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

1. Product type. Certain types of goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be located in large shopping centers - preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
2. Availability and Visibility. Remember: even the largest traffic does not guarantee a large number of visitors and buyers. The retail outlet should be located in such a way that there are as many target customers on the street as possible. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
3. Competitors. The presence of neighboring firms can play both a positive and negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring each other new clients, but a beauty salon may well contribute to the growth of the client base.
4. Price. One of the most important factors. It’s worth noting that we’re not just talking about rental costs here. Any premises require periodic repairs from the owner. In addition, this amount should also include marketing costs when the store is located away from the main flow of visitors. Don’t forget about monthly payments: utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
5. Personal preferences. If you yourself plan to work in your own store, when choosing a premises it would be useful to take into account your own preferences - the distance of the place from home and the like.

It is very important not to rush when choosing a location for a store. Try to research the area in advance, look at potential clients and competitors. In some cases, you should not be afraid to postpone the opening date for this purpose, because the wrong choice will result in a whole host of problems.

Choosing a supplier for the store

Just as a seller fights for every client, so suppliers fight for their customers. At its core, a supplier is the same store, but a wholesale one. You should choose your supplier especially carefully. Particular attention should be paid to the following criteria:

• Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is in terms of fulfilling the order, how honest he is during payments, and how timely he makes deliveries.
• Price. It is completely logical that everyone wants to purchase goods as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
• Range. Another very important criterion is that the wider the product line is displayed, the more interest it can attract.
• Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - returning or replacing a product under warranty is much easier.
• Additional nuances. Important details include discounts, bonuses, deferred payments, issuance of goods for sale, and other similar ones. They will allow you to get additional profit, so you definitely shouldn’t neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. This way, if problems arise with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier’s city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often conducted via email. All you have to do is select the items you are interested in, and the supplier will issue an invoice in response. After payment, the selected transport company will deliver the goods.

Search for personnel for the store

Every employer can take two paths when searching for employees. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a shortage of such specialists. In addition, they will demand an appropriate salary, which not everyone will be able to afford. And each such employee has experience and a number of unique attitudes, so first you will need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day of hiring.

Talented newcomers will become clay in the hands of a master. With proper guidance, they can become professionals of the highest class, but there is a chance of getting nothing but problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internship. Such people can be raised in a team as successful and dedicated employees who fully correspond to the specifics of the job.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably involves costs, including attending courses and training. And you just need to learn the range of products - find out their features, advantages and disadvantages. When hiring a talented newcomer, you should pay attention not only and not so much to his presentation and communication skills, but also to his intelligence, because in a short time he will need to remember a lot of characteristics of various products.

The picture that emerges is that high-quality specialists are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is responsible for recruiting employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and friends. As practice shows, this option is common, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative’s skills. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
• Posting advertisements in stores and on the street. One of the least expensive, but at the same time effective methods, which is why it is attractive. Those who apply through an ad found on the sales floor can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much traffic - the manager’s office is very close, so simply curious people can enter it, hoping for luck.
• Advertisements in print publications and on the Internet. There are two main paths here. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of effort and time to study applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own advertisement has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. You don’t have to call those interested - they will come to your HR department themselves.
• Working with recruitment agencies. The main advantage of this option is that all the work of studying the resume, searching and interviewing is transferred to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes quite a lot. And despite all the precautions, acquiring a “pig in a poke” is quite possible. You can avoid risks if the contract with the recruitment agency mentions the payment of a fee only upon the employee’s enrollment upon completion of the probationary period.
• Talent hunt or Headhunting. This method of personnel search is one of the most current developments. It involves luring high-quality specialists from other companies. The main advantage of this approach is the opportunity to observe employees in action and evaluate their skills and abilities. The main disadvantage is the high costs, because you will need to make a fairly lucrative offer that he cannot refuse. And once an employee has been lured away, you can always lure him back again: you can hardly expect any unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced specialists and promising newcomers. The only exception is headhunting. When looking for a professional, experts recommend contacting a recruitment agency, as the chance of finding a truly experienced employee increases many times over. You can also look for newcomers using other, less expensive means. Experts believe that the optimal team will be one that combines experienced specialists and young beginners. This will make the store more efficient and reduce wage costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant’s charm and appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan must satisfy the following goals:

• It should help a potential investor understand whether the project is worth investing in.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

• Determining the circle of persons responsible for implementing the plan.
• Identification of target markets, determination of the store’s position in the market.
• Setting short- and long-term goals, forming tactics for achieving them and development strategies.
• Evaluating profitability and possible costs.

It is important to remember that a well-drafted business plan is the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing a form of taxation

The issue of choosing a form of taxation plays an important role when opening a store. Not only the tax burden, but also the volume of penalties for various offenses depends on this. It’s worth saying right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

1. Prepare a general description of the company: where the store will be located, whether there will be legal entities among the clients, what is the value of the assets and the planned annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Select your preferred option.

The choice of taxation form should be made based on your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with high taxes, which will allow you to save money in the future or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. This is the default option - if there have been no statements about switching to a different form, then OSNO is used. Requirements include accounting, maintaining a ledger of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profit.
• Value added tax VAT – 0, 10 or 18%.
• Corporate property tax of up to 2.2%.
• Insurance premiums for employees – 34%.

OSNO taxes for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT – 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified taxation system simplified tax system

LLCs under the simplified tax system do not pay taxes on property, profits and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

Requirements of the simplified tax system for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates of the simplified tax system: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low expenses. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax for a specific type of activity. This tax does not depend on income; it is paid even if there is no income. Payment is made every quarter.

Conditions for switching to UTII:

• Suitable activity.
• Less than 100 employees.
• Must be permitted in the territory where the activity is carried out.
• For an LLC, the share of a third party should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent tax system. You can find them in section 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. To transfer, the company must have no more than 15 employees, and annual income must not exceed 60 million rubles. The validity period of a patent ranges from a month to a year.

The main advantage of PSN is the absence of reporting, the need for a cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal in nature and are of little use for stores.

How much does it cost to open a store?

Many people are wondering: how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question with any certainty; there are too many factors at play. What exactly are you planning to sell? In which city will the store be opened, and in what area? Because of this variety, prices vary very, very widely. More often than not, something definite can be said already at the business planning stage, and then a new, even more interesting question arises: where to find start-up capital to open a store?

Experienced entrepreneurs begin searching for funds after registering a business. In this case, you end up with a detailed business plan, in which you can see the entire project, indicating the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors. After you have a ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own money in your business.
• Banks. A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a beginning entrepreneur like a yoke, significantly slowing down the development of the business.
• Friends and relatives. You can always try to involve friends or relatives in the matter. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy out the share.

Attracting first clients

After opening a store, the question of attracting the first customers arises. Currently, marketers have come up with many recipes for success, but the simplest and at the same time effective are:

• Distribution of leaflets. The main thing here is a bright, attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them through mailboxes and place them on tables in supermarkets.
• Posting advertisements. The method is as simple as it is effective, but not without its drawbacks. Not many people look at notice boards (unless they are located at public transport stops). In addition, such a method can spoil the reputation in the future - “advertising on poles” is perceived negatively by many.
• Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, above all, it is worth advertising on the World Wide Web. The last option is especially good because it will not require much investment, and the audience reach will be simply huge. In addition, you can choose literally any convenient format for your advertising.
• Recommend to friends. You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the easiest way to advertise your product without spending any money at all. At the same time, it is also distinguished by its effectiveness, because we all trust our own surroundings much more than even the most beautiful advertising leaflets. The effect of “word of mouth” should not be discounted. Even experts admit that it is one of the most effective advertising methods.

Finally, it’s worth giving a few tips that may be useful to novice entrepreneurs thinking about how to open their own store.

Instead of developing a completely private brand, entrepreneurs prefer to work as a franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Saving money;
2. Product certification;
3. Ready soil for business (no need to develop a strategy, concept, etc.);
4. More acceptable lending conditions;
5. Reduced advertising costs (you won’t have to promote your brand again);
6. Centralized marketing strategy;
7. Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

1. Difficult conditions for both sides due to shortcomings in the legislative framework of the Russian Federation.
2. The contract is concluded for a period of 5 years. Termination is subject to penalties.
3. Expenses in the form of monthly royalty payments.
4. Constant control by the copyright holder of the brand and some restrictions.
5. Franchising does not eliminate the need to go through numerous bureaucratic procedures, including registering an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, if not everyone, then many can open a store today. You need to know where to start to open your own store. The main thing in this matter is careful planning and understanding of the store’s operating processes. Of course, not a single business at the beginning is complete without a lot of troubles, but if you follow the tips given above, within a year or two your own retail outlet will begin to generate a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your own store!

• 1 Opening a butcher shop - pros and cons
• 2 How to open a butcher shop from scratch?
  • 2.1 Business registration
  • 2.2 Search for premises
  • 2.3 Selection of suppliers
  • 2.4 Equipment purchase
  • 2.5 Recruitment of personnel
• 3 How to attract buyers?
• 4 Business plan for selling meat
  • 4.1 Costs
  • 4.2 Revenue
• 5 Where can I find money for business development?
• 6 Recommendations for entrepreneurs on running a meat business

How to open a butcher shop from scratch? What amount of initial investment will be required for a successful start? How long does it take to start making a profit from running a meat business? Often these questions worry novice entrepreneurs who have decided to start selling meat products and turn this type of activity into a source of constant profit.

Food products, including meat and various delicacies, will always be in great consumer demand. For this reason, a businessman will always remain in the black. It is necessary to understand that the availability of start-up capital, beautiful design of the sales area and a bright sign are not the main criteria for success. Much more important is a deep understanding of the specifics of working with meat products, the correct location of the retail space and high-quality customer service.

Opening a butcher shop - pros and cons

A lot has been said about the prospects and opportunities of the grocery business - it’s easy to guess that if a person depends on food, he will always buy high-quality and tasty food. In turn, this fact cannot go unnoticed by many entrepreneurs who want to make money in this field.

Owning a butcher shop can become a profitable business if a businessman is able to properly organize its work and understands the needs of customers. Since this area does not require the acquisition of expensive licenses, you can easily enter the market and achieve some success. Business selling meat has a number of undeniable advantages, which include:

• high daily demand for products;
• relatively small amount of initial investment;
• simple and fast sales of products;
• the ability to regulate the sales process depending on the market situation;
• replacement of the assortment in accordance with consumer demand;
• large selection of suppliers.

Beginner businessmen should know that not so long ago imported meat products dominated the Russian market. Today, the situation has changed dramatically, and domestic manufacturers delight customers with quality products. Entrepreneurs can only benefit from this trend. It is also worth considering that meat from domestic producers is delivered to retail outlets much faster than imported competitors, so the store will always have a large number of regular customers.

But as in any type of entrepreneurial activity, there are some difficulties and pitfalls in the meat business. Since products require special storage conditions, high sanitary requirements are imposed on the premises of the retail outlet. In addition, it is quite difficult to select staff for the store, because selling meat requires not just salespeople, but specialists who understand all the intricacies of this type of activity.

Significant disadvantages of the meat business include the short shelf life of products. For this reason, it is extremely important to learn how to determine the exact amount of non-waste stock at the initial stages of the enterprise’s operation. Very often, beginning entrepreneurs are faced with the problem of a large amount of leftover unsold products that have to be disposed of. And this leads to a decrease in profits.

Also, the disadvantages of running a business selling meat include the presence of quite a lot of competition. Therefore, you should organize the enterprise away from establishments such as grocery discounters, supermarkets, etc.

How to open a butcher shop from scratch?

Let's look at the main stages of opening a butcher shop.

Business registration

To open a butcher shop from scratch, you need to register your business activity. To do this, you can choose a legal form in the form of individual entrepreneurship (IP) or limited liability company (LLC).

During registration, it is mandatory to indicate the OKVED codes according to which the activity will be recorded. Entrepreneurs can choose code 52.22 “Retail trade in meat and poultry, as well as products and canned goods from them.” It is suitable if you plan to sell meat at the market, in a store or shop without selling offal and semi-finished products.

You can also select codes 52.22.1 “Retail trade in meat, poultry, offal” or 52.22.2 “Retail trade in poultry and meat products.” Please note that the work of a butcher shop involves constant change and increase in the range of products. For this reason, it is important to think about which OKVED code will be most optimal.

Each retail trade enterprise (shop, shop), according to the Russian Tax Code, can take advantage of the preferential tax system. For example, if you choose a simplified form, you will need to pay from 6 to 15% income tax.

After the enterprise has been registered and the premises for trading activities are ready, it is necessary to invite representatives of Rospotrebnadzor. They will check the areas for compliance with sanitary requirements and standards, after which the entrepreneur will receive a special document allowing the production of semi-finished meat products at the place of their direct sale.

According to the requirements of the SES, an enterprise specializing in the production and sale of meat and offal is obliged to provide sanitary records for all employees who will be included in the staff. For this reason, these documents should be prepared in advance.

Important: meat is a specific food product, for the sale of which it is mandatory to obtain a special permit from the veterinary service (it is issued by a veterinarian after each inspection of meat carcasses). This procedure is not cheap, so it is necessary to find suppliers who will provide certificates of quality for products with each delivery of goods.

You will have to obtain permits from local authorities to open a retail outlet, as well as from Rospozhnadzor. Please note that there must be a buyer's corner in the room. To do this, you need to make a special stand, place documents on it (provided by law for retail stores) and be sure to attach a book of complaints and suggestions.

Search for premises

Before starting to look for premises, an entrepreneur must decide on the format of doing business. If investments are not enough to start, you can start by creating a retail store. It is a small department located in a large grocery store on a lease basis.

As for the butcher shop, to open it you need to rent (or buy) a separate independent premises. It is very important to choose the right location for your outlet. Most successful entrepreneurs set up shop in food markets.

If you plan to open a small retail outlet, you can find a place in a large residential area. As practice shows, residents willingly buy meat products. It is important that the store premises have:

• working ventilation system;
• water supply and sewerage;
• separate area for storing meat products;
• staff rooms and bathrooms;
• proper electrical wiring and lighting system.

The store should organize a trading area, production areas for cutting meat, preparing offal and semi-finished products, as well as a small workshop in which cutting and deboning imported carcasses will be carried out. You need to look for spacious premises so that between the listed areas it is possible to install partitions with a height of at least 2 m.

The area of ​​the future store should be more than 20 m², which will allow for the placement of commercial and production equipment. Near the meat store, an area for food waste and garbage should be organized, which should be located more than 25 meters from the place where food products are directly sold.

Selection of suppliers

It may seem that there are no problems with choosing suppliers, since there are quite a lot of farmers and large wholesalers willing to cooperate with butcher shops. In fact, there are a large number of problems with purchasing meat for your enterprise. These include:

• the majority of peasant farms work only with established sales channels;
• the high cost of transporting meat products;
• significant differences in selling prices from different suppliers;
• purchase of raw materials in the form of whole carcasses.

As practice shows, the vast majority of farmers prefer to sell their products to large buyers. This is easily explained by the fact that delivery to small stores takes a lot of time and financial costs.

Nevertheless, buying meat directly from producers is the most profitable, because an entrepreneur can get a very low price for raw materials. You should also pay attention to entrepreneurs who are engaged in breeding guinea fowl at home, raising chickens and geese. In addition to the popular pork, beef and lamb, these products are sold very well in butcher shops, so this fact should definitely be taken into account. For example, a well-promoted store can sell at least 1 pork carcass and about 15-20 poultry carcasses per day.

When choosing suppliers, it is mandatory to monitor selling prices for various categories of products (whole carcasses of meat animals, poultry, offal). Quite often the price difference between sellers reaches about 30 rubles per 1 kg. It’s easy to calculate your losses if you make a mistake in choosing a partner who will supply the store with products.

Today, the issue of transporting meat products to retail outlets is quite acute. It is clear that if a large manufacturer is engaged in delivery, he ensures the required temperature conditions (ships the meat chilled). However, it should be borne in mind that such services, as well as rising fuel prices, significantly increase costs.

The issue of meat delivery can be resolved independently, for which you will need a spacious truck, which, if desired, can be converted into a thermal booth. Please note that meat for retail outlets is almost always delivered by producers in the form of whole carcasses. For this reason, it is necessary to organize a place where they will be received and cut. As we have already said, in order to significantly save money, it is worth making sure that the products arrive at the store already with permission from the veterinary service and quality certificates.

Equipment purchase

How to properly equip a sales area and work areas and how much money will it require? Perhaps this is one of the most important issues that every entrepreneur needs to solve. This is because purchasing equipment for a butcher shop makes up a large portion of the initial investment. So, for the operation of the enterprise you will need:

• refrigerator – 100 thousand rubles;
• display case for cooling portioned meat – 50 thousand rubles;
• cash register – 10 thousand rubles;
• chest freezer – 25 thousand rubles;
• electronic scales – 5 thousand rubles;
• industrial meat grinder – 20 thousand rubles.

It is also necessary to purchase equipment for chopping and cutting meat carcasses. This should include:

• cutting deck – 5 thousand rubles;
• axes and hooks for hanging carcasses – 7 thousand rubles;
• dishes, spatulas, forks, trays, cutting boards – 10 rubles;
• stainless steel sink – 8 thousand rubles;
• boiler - 12 thousand rubles.

The total investment in equipment for a store selling meat products is approximately 252 thousand rubles.

As the enterprise grows, it is possible to organize additional production of its own semi-finished meat products (for example, dumplings, cutlets). This will significantly increase your earnings and attract a considerable number of regular customers. You can purchase an inexpensive machine for making dumplings, produce them and offer them along with the main products. In order to significantly reduce the cost of purchasing equipment (the same applies to devices for selling various goods through the vending system, and other equipment), you should pay attention to the products of Chinese manufacturers, which are of good quality and fairly long warranty periods.

When purchasing equipment, it is recommended to pay attention to several important nuances. Refrigerated cabinets built into the display case will save space and investment. It is advisable to purchase display cases with spherical glass for your store, which provides a better overview of the product. It is also necessary to choose models with red backlighting, which will make meat products more attractive.

It is also worth making sure that the racks on which the products will be located are made of stainless steel and do not have paint coatings. This facilitates the most effective sanitization. Don’t neglect buying an air conditioner and a high-quality hood, which will remove the smell of meat and make the air fresh inside the store.

Recruiting staff

Personnel in the meat business play a paramount role. An entrepreneur will have to work hard to invite qualified specialists to his staff, because the success of the enterprise will depend on their skills.

It is necessary to find a professional meat cutter who is well versed in the anatomical features and can do it correctly. You will also need sellers who understand meat products and can tactfully communicate with consumers.

The seller of the meat counter must know the store's assortment well, and also be able to tell customers what dishes can be prepared from a particular meat product. This skill is highly valued, since the final revenue of a retail outlet depends on the level of service.

The staff must have:

• sales floor salesperson – 2 people for shift work;
• accountant – 1 person;
• cleaning woman? 1 person;
• loader-driver – 1 person;
• meat cutter – 1 person.

With such a staff, wage costs will be about 120 thousand rubles monthly. To minimize expenses, the entrepreneur can handle accounting himself or outsource this work.

How to attract buyers?

To ensure a large number of sales, an entrepreneur needs to attract a considerable number of customers to his outlet (especially for regular customers). You can't do without a well-thought-out advertisement for a butcher shop.

First of all, you should take care of the outdoor sign and exterior design of the outlet so that the store attracts people's attention. If the retail location is located in a supermarket or market, you can inform visitors using radio announcements.

Near the store you need to hang a stretched advertising banner that will attract the attention of customers. You should also submit advertisements in the media and various print publications, which will allow you to quickly promote and ensure sales. Distributing flyers and advertising booklets has a good effect, so you can contact an advertising company that organizes this event.

When creating a sign and decorating a store, you should make sure that it necessarily includes images of farm animals (pigs, cows), as well as parts of their bodies (tenderloins, hams, shanks). You will have to spend about 15-20 thousand rubles monthly on an advertising campaign.

Business plan for selling meat

Let's look at a sample financial plan.

Expenses

Before opening a business, you should draw up a business plan for selling meat, which will allow you to find out the amount of initial investment, monthly costs, and possible profit. One-time investments will be:

• rent and renovation of the store – 120 thousand rubles;
• business registration – 8 thousand rubles;
• purchase of equipment – ​​252 thousand rubles;
• advertising campaign and sign production - 40 thousand rubles;
• purchase of the first batch of meat products – 50 thousand rubles;
• consumables – 15 thousand rubles;
• truck (used) – 580 thousand rubles.

The total investment amount, taking into account the purchase of the truck, is 1,055,000 rubles. If you subtract the purchase of a car from the investment, you can save significantly at the start when opening a store. However, you need to understand that the constant transportation costs when ordering delivery will be very large, and over the course of a year this amount will exceed the cost of a new truck.

There will also be monthly expenses:

• rent – ​​20 thousand rubles;
• remuneration of employees – 120 thousand rubles;
• advertising – 20 thousand rubles;
• accounting costs – 8 thousand rubles;
• consumables – 15 thousand rubles.

Taxes and the total cost of purchasing products should also be added to the monthly mandatory expenses. This should also include utility bills (about 7 thousand rubles).

Income

It is quite difficult to predict income, especially in the first months of operation of a butcher shop. As practice shows, after 3-4 months you can count on daily revenue of up to 40 thousand rubles.

If we assume that the store is open seven days a week, the profit amount will be 1.2 million rubles per month. Typically, butcher shops operate with a 25% markup. This means that the income is 300 thousand rubles. Monthly expenses should be subtracted from this amount. It turns out that the net income of the enterprise is about 100 thousand rubles. This means that the invested funds with such business management will pay off before a year of work.

Where can I find money to develop my business?

As you may have guessed, opening a butcher shop will require certain investments. Let's look at a few real examples that will help answer the question of where to get money for a business:

1. Search for investors. If you don’t have enough money to open your own business, you should think about finding a partner. Of course, a person may agree to invest his money in an enterprise if he can be convinced of the profitability of the business. This option is well suited for opening a butcher shop, which does not require large investments and risks. As for sponsors, people who have a lot of money prefer to invest it mainly in securities, construction or various industries. You can try to convince the investor that, for example, when opening a butcher shop, his company will be mentioned in every possible way (this is a kind of advertising ploy).
2. Receiving financial assistance from the state. Using this model, it is quite possible to receive money for the development of your enterprise. To implement it, a person must be officially unemployed and also register with the state employment service. It is necessary to draw up a competent business plan for opening your own enterprise and submit it for consideration by the central planning staff.
3. Credit funds. Many novice entrepreneurs resort to this method, but you should be aware of the possible risks. In addition, without proper experience in the meat business, the likelihood of enterprise failure (and therefore problems with the return of borrowed funds) is quite high.

Recommendations for entrepreneurs on running a meat business

The sale of meat products has certain specifics, without knowledge of which it will be very difficult for a novice entrepreneur to succeed. You can hire smart salespeople, attract a sufficient number of buyers, but still work at a loss.

This is easily explained by the fact that the carcass can be cut by a low-skilled butcher who makes typical mistakes and also does not maintain the proportions of fat and bones. Such unforgivable damage to products will lead to a reduction in the real value of each cut piece. As practice shows, up to 30 kg per carcass is lost due to unprofessional cutting (calculating monthly losses is not difficult). In order not to lose his hard-earned money, an entrepreneur needs to find a high-quality butcher.

When opening a butcher shop, you should remember that there are competitors who are already making money by selling similar products. Therefore, it is extremely important at the start, as well as during the work process, to monitor the level of prices for meat and semi-finished products, which will allow you to quickly respond to the situation and retain customers.

Please note that sales volumes are highly dependent on seasonal changes in the cost of meat products. During the year, prices may change several times, which affects profits. You need to know that in the summer they buy meat very poorly, since many people during this period prefer lighter food. For this reason, you need to prepare in advance for the upcoming unprofitable season. To do this, it is recommended to offer customers pre-made barbecue kits, periodically hold promotions and offer discounts.

As sad as it may sound, theft is rampant in the meat business, and you need to be prepared for it. If employees work from their own pockets, the company will not receive a full profit. Solving this problem is quite simple, for which you need to install a video surveillance system in the sales area and politely warn the staff about the responsibility.

A person can live without food for 100 days, which means that the grocery business will still be in some demand in any case. Even in times of economic crisis, people will still eat. They may choose cheaper food options, but they still won't give up the food. In this article we will talk about how to open a butcher shop from scratch and not go broke in the first months of work.

What does it take to run a successful butcher shop?

In some business niches, it is simply necessary to invest in marketing: creating a website, communities on social networks, conducting advertising campaigns. All this is not necessary if you want to open a butcher shop. In the niche we are considering, the most important issue is the range and quality of products.

Buyers will not be interested in how many hundreds of thousands of rubles you spent on repairs. They are unlikely to follow your community on Instagram. All that really matters is the product. Of course, just because marketing isn't important doesn't mean you have to sell your products in a dark basement that looks like a horror movie set. It will be enough to make simple repairs and hang a beautiful sign.

As for products, quite recently, due to the current situations, domestic manufacturers have taken the place of import suppliers. For us entrepreneurs, this will only be a positive side, because:

• Easier to negotiate with suppliers
• Product delivery is cheaper and faster
• In some cases the product quality is even better

Meat has one huge disadvantage - it may not be stored for too long and expired products will have to be thrown away. Therefore, when working with suppliers, you need to purchase the quantity of products that you can sell. It is especially difficult to understand how much you can sell before purchasing goods for the first time.

Business registration

What does it take to open a butcher shop? Any store and business in general begins with its registration. You may have two options: register an individual entrepreneur or an LLC. It is recommended to register an individual entrepreneur if you are going to open your own business alone. If you are going to do this with someone alone or a small group of people, implying that everyone will receive part of the profit, then we recommend that you register as an individual entrepreneur. You will spend approximately 5,000 rubles on registration of an individual entrepreneur, and an LLC will cost 15,000 rubles.

For registration you may need the following OKVED codes:

• 52.22 “Retail trade in meat and poultry, as well as products and canned goods from them”
• 52.22.1 “Retail trade in meat, poultry, offal”
• 52.22.2 “Retail trade in poultry and meat products”

During operation, the assortment of a butcher shop can constantly change and adapt to customer demand. This must be taken into account when you register a butcher shop.

For an enterprise, you can choose a simplified taxation system (STS), which allows you to pay taxes in two ways, either 6% of income or 15% of profit.

Let's jump ahead a little, after you rent the premises and make repairs in it, you need to contact representatives of Rospotrebnadzor and receive from them a certificate authorizing you to engage in meat trading activities.

Then, to open a butcher shop you will need the following documents:

• Letter from the USRPO
• Copies of all certificates
• Extract from the register

After you receive this list of documents, you can go to the bank and open a current account.

All employees working in your store must have sanitary certificates, as they will be required for the SES.

As a result, the list of documents required to open a butcher shop:

• Lease agreement or certificate confirming ownership
• Certificates from SES and fire inspection
• Agreement on waste removal and disposal
• Agreements on preventive measures
• Employee health records
• Product information
• Notification from Rospotrebnadzor
• Letter from the USRPO
• Tax document confirming registration
• Extract from the register
• Some banks may require an imprint and signature of the entrepreneur's seal
• Charter and orders of personnel

Regular checks and inspections

I would like to immediately note that after opening a store, your relationship with government services will not end. Checks await you and you must always be prepared for them. Request all necessary documents and certificates from counterparties, always select checks and pay taxes on time.

Checks and inspections will be of the following types:

• Planned- once a year
• Unscheduled- due to a complaint from customers, suppliers or anyone else
• Complex— your activities are analyzed by several bodies simultaneously

You can expect the following services:

• Tax office— check all reports, invoices, acts and other documents. Reconcile financial statements.
• Rospotrebnadzor— check compliance with sanitary and epidemiological requirements and the availability of the necessary equipment for selling meat.
• Rosselkhoznadzor— checks the quality of the products themselves, requiring the provision of certificates and veterinary certificates.
• State Fire Supervision- check compliance with fire safety regulations in the store

Premises and location for a butcher shop

After you register an LLC or individual entrepreneur, you need to select premises. The choice of premises directly depends on the size of your budget. If you only have enough money to implement a business plan for a butcher shop, then you will need a small room of about 15 sq.m. If you have a big budget, then you can open a large butcher shop with an area of ​​50 sq.m. Both options have the right to exist and make a profit.

Also, there is an option not to rent a premises, as is usually the case, but to buy it. To do this, you need a large budget and complete confidence that this place will be profitable.

You can open a store selling meat in one of two options:

• Large residential area— people on their way home will come to you and buy the products they need.
• Food markets— it will be very advantageous to be located inside the market or next to it. It is very convenient for customers when all the necessary products for their dish are in one place. They will come to the market to buy vegetables and fruits, and at the same time they will come to you to buy meat.

As for the requirements for the premises, they will be as follows:

• Ventilation system
• Water supply and sewerage
• Electrical wiring and lighting system

The store space should be divided into the following areas:

• Area for storing goods
• Staff room
• Bathroom
• Shopping area
• Production area where cutting and preparation of products will be organized

In addition, you must place a consumer corner, which will contain all documents, as well as a book of complaints and suggestions.

Running a butcher shop involves producing waste. They must be disposed of in the nearest trash bin. If you are renting a place in the market, then most likely such space has already been allocated. In the case when you work in an independent building, you will have to create it yourself.

Competition in the meat business

Choosing premises will perhaps be the most important step in creating this business. Usually two factors are taken into account: the population of the place and competitors. With population it's pretty obvious, the more people that walk past your store, the more likely you are to make good money.

Competition in this niche is quite an interesting thing. All supermarkets sell meat, and it would seem that opening a meat store in the middle of three supermarkets is a completely unprofitable business. This is not entirely true.

There are real examples of entrepreneurs opening meat shops between a large number of supermarkets in a residential area and stealing customers from them. There are cases when your assortment is higher quality and larger than in a grocery store. People are not satisfied with the products provided in supermarkets and it is not difficult for them to walk a few meters to a butcher shop, where they can choose anything with much greater quality, variety and a lower price.

Real competition can only come from other similar butcher shops. Therefore, you should not open next to them.

Necessary equipment

The most important thing you need to open a butcher shop is 400 thousand rubles to purchase the necessary equipment. Of course, you can reduce this amount if you choose Chinese equipment. Despite the fact that it will be from China, the equipment may well have good quality, a long warranty period and, most importantly, a low price.

When you select equipment, pay attention to the following points:

• A refrigerated cabinet built into the display case will save you money and space
• Showcases with spherical glass allow your customers to view your product more conveniently
• Red lighting in display cases makes meat look more appetizing

The equipment section in the butcher shop business plan with calculations will be demonstrated below.

As a result, it will take us approximately 309,000 rubles to purchase all the equipment we need. Of course, you can buy used equipment and then the amount may be less, or, on the contrary, buy new equipment and spend more than 500,000 rubles.

It’s up to you to decide what equipment to buy, but keep in mind that used equipment may look too old and break down very quickly.

Assortment and work with suppliers

We have said more than once that the products sold must be of high quality and tasty - this is the most important thing if you do not want your butcher shop to close. A wide range of products plays an equally important role.

According to statistics, the following types of meat have the greatest consumer demand:

• Beef
• Veal
• Mutton
• Pork
• Chicken
• Quail
• Turkey
• Rabbit
• And semi-finished products

As a rule, this is the main assortment of meat stores. This niche has great prospects for selling additional products. You can sell some exotic meat and then customers will have the impression that your store has absolutely everything. Exotics are usually bought in large cities with a good level of income.

Also, you can sell, for example, homemade dumplings, or additional products that are not at all related to meat, such as bread, seasonings, maybe even fruit.

You can purchase products from suppliers or manufacturers. By working directly with manufacturers you can save on product costs, but there are disadvantages here. Not all manufacturers will want to work with you, since it is much more profitable and easier for them to cooperate with large clients. Also, not all manufacturers are able to organize the delivery of products to your store on time and properly. The meat must be handled chilled at a certain temperature. Of course, you can do this by purchasing or renting a truck yourself, but this will lead to additional costs.

Most often, producers deliver meat in the form of whole carcasses, so you will definitely need to organize an area for receiving and cutting products.

Purchasing from suppliers usually saves you from transportation problems, but the cost will be higher.

Be sure to look for suppliers and manufacturers who are willing to provide you with certificates and certificates of product quality. Without them, you won’t be able to just sell meat, and to get them you need to invite a veterinary service that will inspect the carcasses. It is quite expensive and not at all suitable for a regular store.

The first batches of goods after opening should contain no more than 30 items. Purchases should not be large, because meat has a short shelf life and if you do not sell it immediately, you will never sell it. It is especially important to purchase in small quantities after opening a store, because at this point you will not yet know exactly what your target audience will buy and what will not.

Be sure to buy your own truck!

The cost of transporting products is quite high. Given the constant rise in gasoline prices, transportation costs are rising more and more. In order to somehow save on working with suppliers and not use their transport services, we recommend buying your own truck and hiring a driver.

Yes, it is expensive, especially at the start of a business, but if you do this, the investment will pay off within a year. Of course, at the start of a business, you can completely do without a truck and use the delivery services of a supplier, but in the future, organizing independent delivery of goods will be the next step in the development of your business.

We are hiring staff

To open a meat store you cannot do without employees. It is especially important to hire competent meat cutters and salespeople.

The butcher shop should be open seven days a week and 2 salespeople will be enough for shift work. They must work in uniform and be able to advise potential buyers about a particular product.