How to open a stall with homemade pies. Business from scratch: pie shop

The catering market has not lost its relevance for a long time, because now it is full of competitors. But there are also directions that are quite friendly to beginners. This includes selling pies. How to open a pie shop from scratch and where to start a business?

We will consider the most beneficial solutions for business on various issues and advice from experienced entrepreneurs regarding some difficulties, evaluate possible work strategies, and also draw up a business plan for the project with calculations of its profitability.

Let's analyze the business and choose a format

To open a business in any field, it is important to understand what it is, what goals it pursues, and what its features are. In our case, a pie shop as a business project is really good for a beginner due to the ease of opening and running it.

This business will not bring particularly large incomes, but will be an excellent stable option for basic income. In addition, although there are quite a lot of entrepreneurs in this market, there is not much competition: finding a place for a favorable location is still easy, and there is constant demand for the product.

It is only important to make a quality product in order to gather a regular audience. Among other things, the pie business allows you to choose a format that suits the financial capabilities of the entrepreneur. The following establishments selling this product are usually opened:

1. Small bakeries.
2. Kiosks with pies, including ones on wheels.
3. Pie business at home.
4. Pie cafe.

For a beginner, any option is suitable, except perhaps a cafe. Such establishments use a lot of initial investments and time to promote the project, and in case of failure, there is a risk of losing a lot.

The remaining options are suitable even for a small amount to start a business, but they will not be able to bring the same profit as a cafe. The best option for a completely ignorant beginner to start with is homemade pie production for sale to friends and family.

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We register the project and draw up documents

Whatever format is chosen, you are required to officially register your own pies business. The first step is to register an LLC or individual entrepreneur. An individual entrepreneur is easily suitable for every format, including kiosks and mini-bakeries.

It makes it possible to conduct a small project using a simplified scheme, which will allow the business owner to fill out accounting reports independently and not spend money on an accountant. Calculating expenses and income in this case is simpler.

An LLC is necessary if you decide to open your own large project from a network of locations or are going to employ a significant staff of employees. In addition, an LLC allows you not to make contributions to the pension fund if the organization takes a break in activity.

Also, this type of organization allows you to work with other legal entities directly from the legal entity. But at the same time, it is necessary to have a sufficiently large authorized capital in terms of finances, and besides, registering an individual entrepreneur is much more convenient in terms of time and money for a beginner and an entrepreneur opening a small project.

Sanitary requirements for the premises

Whatever site you choose to organize your project, you must comply with some important requirements from various services such as the Sanitary and Epidemiological Station and the fire department. Often these requirements relate to:

• technologies for storing finished products and raw materials;
• shelf life and sale of prepared dishes;
• reporting on production of products;
• conditions for keeping dough and other raw materials;
• equipping the entire room with lighting, ventilation and other communications;
• It is mandatory for all employees to have medical records.

Among other things, some requirements differ for different formats of establishments. For example, a cafe must have at least one toilet, and some food items cannot be sold as a takeaway. Undoubtedly, baked goods are included in the list of permitted products, so the owner will not lose the main flow of money here.

Choosing a suitable place

Continuing to draw up a business plan, we begin to search for a site where the pie shop can be located in the most advantageous way. It is important to understand here that the location depends directly on the format of the establishment. There is one basic rule - the site should be located where a large number of people are constantly present, the rest depends on the format.

The potential audience values ​​their time, which is why they turn to them, so saving time pays off well. You need to position yourself so that it is convenient for the buyer to approach you and quickly order the dish they like.

It is easier for a kiosk to be located in the most accessible places - near the metro, near universities and schools, near business centers and office premises, as well as on a popular tourist route.

It’s even easier if you bought a kiosk-vehicle on wheels. Such mobile establishments can be moved to different places in order to analyze the profitability of a particular point. But it is important to remember that you should not move too often - the buyer must remember where you are.

The business idea for a cafe suffers the most, because you will have to look for a place where there is no competition in the form of other fast food establishments. Often in cities, such sites are already occupied, and vacant premises charge higher rents. The easiest way is to find a small site.

It is quite possible to locate your mini-factory on the outskirts of the city in a place from where it would be convenient to export products to buyers. Some even organize an enterprise at home - the main thing is that they meet the requirements and allow them to accommodate the necessary equipment.

We purchase raw materials for production

Undoubtedly, making pies is a fairly easy task, and the list of ingredients necessary for preparing this dish is not a special secret to anyone; it is much more important to find out where it is best to purchase the necessary raw materials. Mass production in any case involves communication and cooperation with wholesale suppliers, and this raises the issue of profit and trust.

When trying to find a good supplier, be sure to look at the reviews of others on their services. Of course, in some cases it is better to choose an offer from a little-known company, but with pleasant and favorable conditions. In general, for all manufacturers there is a small list of the most interesting information about the supplier and his product:

1. Product prices.
2. Possibility of free delivery.
3. Product quality.
4. The time frame within which the goods will be delivered.
5. Conditions for storing goods.
6. Possibility of installments.

Remember that it is you who bake and sell dishes from these raw materials, so it would be useful to check the availability and authenticity of documents for this purchased product from the supplier every time. Also, you shouldn’t stick to just one person; new businesses are constantly opening with more favorable conditions and offers.

We buy the necessary equipment

Standard preparation of pies and related baked goods at home does not require many special equipment and devices. Industrial production will require much more specialized equipment, the set of which, by the way, also depends on the format of the establishment. For kiosks these will be small devices familiar to us, for bakeries and cafe kitchens - they will be the same, but on a much larger scale. In general, it all comes down to the following list:

• refrigerator or refrigerator;
• industrial baking oven or oven;
• dough kneading machine or mixer;
• deep fryer;
• proofing cabinet;
• food processor;
• apparatus for chopping meat.

Also essential is accompanying equipment in the form of baking sheets, trays, ladles, knives and rolling pins, as well as other cookware. Undoubtedly, customers will also need dishes. You will also have to purchase furniture: the list of calculations should include either chairs, tables, a counter and various shelving with cabinets for a cafe, or small tables, if possible, for a kiosk. It's definitely worth putting up trash cans.

In addition, not only pies will be sold in the establishment, therefore, as a normal business project in this area, a pie shop will require the purchase of a coffee machine and a kettle for preparing warm drinks. Separate display refrigerators should be installed for ready-made drinks in bottles and cans.

Video: business plan for the production of pies.

We calculate the profitability of the project

In order to open a pie shop from scratch, of course, you need some money. But are the costs worth the benefits? To understand how profitable an idea a project for trading pies is, it is worth considering its costs and income. As an example, let’s take a small cafe of 40 square meters that sells an assortment of filled pies to take away:

On average, small pies at the market are sold for 30 rubles apiece, and the cafe can earn about 10 thousand rubles per day if the influx of visitors is good. Some fillings are cheaper, but sell better, so you can’t be completely sure of sales. In addition, drinks are also readily sold.

In a month, a successful establishment receives approximately 300 thousand rubles in income. Net monthly profit in this case is approximately 70 thousand rubles. If the income continues to accumulate successfully, then the payback of the project will occur in less than a year.

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Many women think that become a business lady It is possible only with large initial capital, influential acquaintances and serious experience in entrepreneurial activity. However, this is not at all true. You can make money from anything: cooking, knitting, embroidery, etc. The home-based pies business is especially popular. This idea will always be relevant, since people of all ages willingly buy fresh baked goods.

Where to begin?

So, where to start a “sweet” business selling pies? Most likely, if you are thinking about such an idea, then you are familiar with making sweets firsthand. However, even if you are sure that you are a professional in cooking, watching a couple of master classes or reading new recipes on the Internet will not hurt anyone. By the way, it should be noted that pies can be baked and fried. It’s up to you to choose what to do, but it’s best to experiment and see which product people are more willing to buy.

If sales go fast enough, you can even purchase a special machine for making baked goods. In addition, the fillings for pies can also be very diverse. The most popular are baked goods with cherries, apples, currants, meat, cabbage and potatoes. Make these products in the largest quantities. Of course, there is no need to remind you that all goods must be made from fresh products, look appetizing and be varied.

If you want to open your own production of making pies, then you will need a separate workshop, hired employees and registration of legal activities. The costs of such a business will be much higher, but the profit will be correspondingly several times higher.

You can meetfree courses on real estate and earnings. You will be able to findideas that will help you realize yourself in business.

Sales of products

Many women who decide to start a business making pies are interested in what documents are needed for such an activity. If you want to trade on the street, then at least you need register an individual entrepreneur for your peace of mind. In addition, the seller must have a medical record. It's another matter if you plan to rent premises for trade. In this case, you will still need to obtain permits from the SES and State Fire Inspectorate.

Filled pies are a traditional Russian dish. They are closed, when all the insides are carefully hidden under the dough. The pies are still baked open - the filling is visible and is not covered with dough. Of course, the most delicious classic pastries are made by hand. But in conditions of large volumes it is pleasant to use the device for different types of pies.

On the market today you can find machines for baking bakery products from different manufacturers. There are distributors of Dutch, Taiwanese, German, Italian and other manufacturers of equipment for the food industry in the country. There are also domestic machines.

Operating principle of the machine

As an example, let’s look at equipment for making pies of the AZZP-M brand. It allows you to significantly reduce labor costs and increase production efficiency. The device can be used in catering establishments or directly at points of sale of pies. The finished product is fried pies. You can use minced fish or meat, mashed potatoes, dried fruits or jam as filling.

The whole process takes place automatically. The device only charges the dough and filling. The output is ready-to-eat pies. The process eliminates human intervention. Therefore, from the point of view of sanitary standards, this preparation is preferable. The operator only monitors how the equipment operates, the timely replenishment of filling and dough bins, and the removal of finished products.

The device performs the following functions:

All these functions are performed by such parts and assemblies of the machine. The frame is used as a supporting structure. A frame and stand are attached to it. The distribution block is located on the stand. It is he who “coordinates” the work of all mechanisms. Dough and minced meat bunkers are installed above the distribution block. The frying device, oil system, ventilation, and proofing hopper are attached to the frame. Electrical and pneumatic systems are also concentrated here. Trays are fixed to rotary brackets. They prevent oil and finished products from getting onto the floor.

The machine for baking pies has the following technical characteristics:

Imported analogues

Equipment for baking traditional pies from imported manufacturers is not so easy to find. In Europe, types of baked goods with open filling are mainly popular. This equipment is often simply not configured for closed products. It is believed that small buns with filling are a Russian culinary tradition. The easiest way to adapt devices for domestic buyers is from Rinceurope (Holland) and Teknostamap (Italy). Their equipment performs the following operations (the dough can be yeast or non-yeast):

1. rolling out ribbons;
2. stamping of blanks;
3. applying the filling;
4. formation (rolling) of pies;
5. turning seam side down or forming a scallop;
6. Sprinkling, if necessary, with poppy seeds, cinnamon, etc.

For small bakeries, a machine from the Taiwanese brand BestFood is quite suitable. These machines form blanks using the extrusion principle. They also work with yeast and non-yeast dough. These devices are also used for preparing semi-finished products.

On the eve of the beach seasons, you can think about the simplest mobile trading points, such as: pie business. This is the best entrepreneurship option for beginning businessmen. This has a fairly high profitability, is in demand among consumers and does not require huge investments. Small mobile points (including hand trays) are located in areas of high traffic, where it is not possible to open a regular stationary point (or it is too expensive). You can also temporarily “deploy” them on the territory of mass celebrations, city, local, and state holidays. Most in demand pie business in places of recreation and long-term pastime of people (markets, bazaars, near educational institutions, shopping centers, metro, in parks, at bus and railway stations). The sale of such products also requires the approval of the local administration, since, in accordance with administrative legislation, trade in areas not designated for this purpose is prohibited. An administrative fine is imposed for trading without a permit. The initial investment is about 90,000 rubles. Main costs: equipment, wages. Consumables (pies) can be purchased in the form of semi-finished products, finished products, or prepared entirely independently. The last option is somewhat more complicated, since you will need a person who knows how to cook pies well (poor quality, tasteless goods will quickly give you a bad reputation). The net monthly profit from one mobile station can be 9-10 thousand rubles. More cost effective pie business, if the entrepreneur performs all the work independently or with the involvement of family members. Entrepreneurs experienced in the pie business display their trays and carts within the city limits only on holidays. Then the daily income can be equal to the monthly income. on pies depends on many factors: the ability to correctly select the in-demand assortment, the weather, the punctuality of the supplier. Orders for the supply of baked goods must be coordinated with the optimal sales volume per day (no more than 500 pies): according to the requirements of Rospotrebnadzor, the period for selling baked goods should not exceed one day. Properly organized pie business must meet many requirements. In particular, have a declaration of conformity for the product, because responsibility for low-quality goods in this category lies with the seller. Another prerequisite is garbage collection. A businessman should contact the local trade department at the administration, where a program for the possible placement of mobile retail outlets is drawn up annually. Consideration of the relevant application takes at least 1 month, but may take several months, so you need to submit your application in advance. Searching for a location on your own and arbitrarily placing retail outlets is impractical and is fraught with negative legal consequences. After receiving permission to trade in a specially designated place, you should also enter into a lease agreement for the land on which you plan to place your tray or cart. In a well-chosen location at one point, you can sell at least 300 pieces of products per day. One mobile item (for example, a cart) can hold about 150 units of baked goods. And it should be loaded 2-3 times a day. On average, the markup here is 30%. The product range should include 10-15 varieties of products.

Russia is famous for its culinary achievements. The abundance of various gastronomic dishes is amazing. From hearty soups to amazing desserts, Russian cuisine can satisfy the most demanding tastes. But homemade baked goods hold a special place in the hearts of Russians. And this is not surprising.

Grandma's pies, beloved since childhood, have remained in the hearts of thousands of people. Many people try to learn how to cook them, but not everyone is able to perfectly master the art of baking pies.

Usually all recipes are passed down from generation to generation, which means that all cooking traditions are preserved. The tenderness of the dough and the abundance of filling makes people return to their childhood memories.

For people with an entrepreneurial spirit, the ability to prepare various baked goods with their own hands can be beneficial. For those who want to open their own business, if they have culinary talent, you can offer to prepare homemade baked goods for sale.

No matter how blasphemous this may sound in relation to grandma’s pies, many have long been accustomed to this area. Firstly, this is due to the fact that large financial expenditures are not required. Secondly, such baked goods are very popular.

In the current age of various pesticides and other harmful substances, home baking is a paradise for those who want to eat healthy.

So how much money do you need to invest to open a home baking business? Firstly, you should take care of production certification. To do this, you need to obtain a special certificate for the production of certain products and specialized equipment.

After receiving all the papers, you can think about the assortment. It’s better if there are several different types of baked goods: pies with several types of fillings, muffins, gingerbreads and something else.

Where to sell homemade pies

You need to take care of the place where the products are sold. One of the most important factors is the weather. For example, if there is no stationary point of sale, you will have to sell the products on your own feet, and on a rainy day this is not entirely convenient.

Another important factor is assortment. In order to have a sufficient number of customers, it is necessary to offer a variety of types of baked goods so that everyone can find something to their liking. But you shouldn’t offer hundreds of types of buns and pies. 4-5 types will be enough. Alternatively, you can change the assortment every day, but this depends on your imagination.

For selling homemade baked goods, the most optimal method of distributing products is a mobile point of sale. That is, a small trailer on wheels. This will help you find clients anywhere in the city. And at various holidays where a lot of people gather, you can place several such points.

How to sell homemade baked goods

Many people are concerned about the costs of the entire production. In fact, when opening such a business, large investments are not required. Of course, as the business expands, the costs will be higher, but by then the income will be significantly greater than the expenses.

On average, payback for one point of sale occurs in the first month. According to the opinions of experienced home baked goods business, income ranges from 500 to 1000 dollars per month.

As additional income, you can sell various drinks: tea, coffee, juices, water. Various promotions will help attract additional customers. As such, you can give a free bottle of water when you buy 1 pie. But here everything depends on how developed the imagination is.

By the way, about the factors influencing sales. Experts conducted a number of surveys and found that people buy different baked goods at different times of the day. Although this is quite obvious, experts also need to do their job.

In general, people prefer to buy sweet pastries in the morning, something more filling at lunch, and all sorts of pies with savory fillings in the evening.

It is better to prepare all homemade baked goods for sale in the morning. Yes, you have to get up early for this, but it's worth it. In addition, over time, you can recruit a specialized team of cooks to work several shifts of people.

If after some time the kitchen moves from the house to another room, then it will be necessary to comply with SES standards and obtain the accompanying permit.

In fact, you don’t need a lot of intelligence to do this kind of business. The ability to cook is probably the most important thing in this business. True, if there is no talent in cooking, then you can take care of organizational issues, such as finding a place to sell, advertising campaigns and calculating income.

Grandma's good old recipes have finally begun to generate income. Thanks to modern technologies, it is possible to preserve culinary traditions and bring them to the masses. The benefit is double: both people are well-fed and income is received. You may also be interested in .

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