The former vice-mayor of Cherepovets will become the general director of Severstal. – And the crisis left its mark on the investment program

Organizational and personnel changes have occurred in the SVEZA group!

On December 12, 2016, Anatoly Frishman, who previously headed Severstal-metiz OJSC, became the general director of the SVEZA group, the world leader in the production of birch plywood. Alexander Shevelev, who previously held the position of General Director of SVEZA, has been appointed to the position of General Director of Severstal Management. The position of Sales and Marketing Director has been held by Roman Muzyka since December 1, 2016.

After their appointment, Anatoly Frishman and Roman Muzyka will focus on strengthening the SVEZA Group’s leadership position in the global plywood market and growing the company’s production and financial performance. Priority objectives will be to increase the company's customer focus and operational efficiency, expand its product portfolio, and increase the competitiveness of its products.

Since SVEZA is on the path of constantly improving working conditions and reducing risks for personnel, much attention will be paid to improving production safety.

Alexey Mordashov, General Director of Severgroup CJSC, noted the ambitious development plans of the SVEZA group, and also expressed confidence that Anatoly Frishman’s dedication and responsibility will allow him to achieve success in his new place.

Anatoly Semenovich Frishman

Anatoly Frishman was born in 1977. Graduated from the Moscow State University of Environmental Engineering with a degree in mechanical engineer. He holds an MBA degree from Northumbria University Business School (Newcastle, UK). Since 2000, he worked at Severstal-Metiz OJSC in the Purchasing direction in various positions - from engineer to department head. From 2005 to 2008, he held the position of General Director of Stillace LLC2, in 2008−2009. worked in the business development directorate of OJSC Severstal-Metiz. From 2009 to 2011, he headed Techi Rus LLC2. From 2011 to 2014, he headed the rope department of Severstal-Metiz OJSC. In October 2014, he was appointed director of JSC Redaelli SSM. From April 1 to December 11, 2016, he was the General Director of OJSC Severstal-Metiz.

Roman Music

In 1998 he graduated from the Ural State Technical University with a degree in organization and management of foreign economic activity of enterprises. He has a long and successful experience in sales and marketing in companies such as International Paper, Lhoist Group, Procter & Gamble, Schwarzkopf & Henkel Cosmetics.

SVEZA Group is a Russian company that is a world leader in the birch plywood market. SVEZA products have won the trust of consumers in 70 countries on five continents. It is used in the construction of skyscrapers and Olympic venues, the production of long-haul trailers, high-speed trains and LNG tankers, the creation of environmentally friendly furniture and stylish interiors. SVEZA is the No. 1 supplier in Russia for monolithic construction.
The SVEZA Group produces 1.3 million m3 of high-quality products annually, including plywood and chipboard.
The company has been operating in Russia since 1997. During this time, SVEZA has modernized and massively increased production using the latest technologies and equipment. SVEZA creates modern workplaces in Russian regions, employing dynasties of experienced craftsmen.
SVEZA takes a responsible approach to the use of forest resources, which is confirmed by international FSCTM certificates (Forest Stewardship Council® - an international non-profit organization whose goal is to promote environmentally responsible forest use and forest resource management).
www.sveza.ru
https://ru-ru.facebook.com/Sveza.Company

Alexander Shevelev, who has been working in the structures of Alexey Mordashov for more than ten years, will be appointed CEO of Severstal. Previously, he was first deputy mayor of Cherepovets, and then vice-governor of the Vologda region

General Director of the Sveza Group Alexander Shevelev (Photo: Mikhail Tereshchenko/TASS)

Alexander Shevelev will be appointed general director of Severstal Management, the management company of Severstal, controlled by Alexey Mordashov, on December 12, the press service of the metallurgical company reported. Shevelev now heads the Sveza group, part of Severgroup, which is also controlled by Mordashov, and before that by Severstal-Metiz (a subsidiary of Severstal).

A Severstal representative explained the appointment of a new general director on December 12 by the need to comply with “formal procedures.” To appoint the general director of Severstal Management, the approval of the board of directors of Severstal is not required, a company representative told RBC. She did not disclose the duration of Shevelev’s contract.

​Shevelev will replace Vadim Larin, who headed Severstal in May 2015, but resigned a year and a half later, on November 7, 2016. The company explained Larin's departure as his own desire. After Larin left, the duties of the head of Severstal began to be performed by Deputy General Director for Finance and Economics Alexey Kulichenko.

The new general director of Severstal is 42 years old, he graduated from the Vologda Dairy Academy with a degree in mechanical engineer and St. Petersburg State Technical University with a degree in economist-manager. Shevelev began his career as a mechanic at the Cherepovets Steel-Rolling Plant (later renamed the Cherepovets Severstal-Metiz Plant) in 1997, and in 2004 he became the executive director of this plant. In July 2012, Shevelev briefly left for civil service - he was appointed first deputy mayor of Cherepovets, and about a year later - deputy governor of the Vologda region. But he did not stay in this post for long - already on July 29, 2013, he became the general director of Severstal-Metiz, and in April 2016 he was appointed general director of the Sveza group.

“Shevelev is committed to our corporate culture, knows how to personally involve the team in productive work, and is proactive,” noted Mordashov (his quote is given in the Severstal message). All this will contribute to the successful performance of the top manager in a “very important and responsible position” and will ensure Severstal’s “forward movement” forward, its owner is sure. Mordashov himself led the company since 1996, but then decided to step away from operational management, heading its board of directors.

“Well done, we found a replacement for Mr. Larin in two weeks,” exclaims Andrey Lobazov, Aton’s senior analyst for the metals sector. “For Severgroup and Alexey Mordashov, this figure is not new and well known, so I think we should not expect changes in the company’s strategy - such a soft transition, especially considering that Mr. Mordashov remains in the company as chairman of the board of directors,” notes He. Indeed, one should not expect a change in Severstal’s strategy, which the company chose more than ten years ago, agrees Ward Howel partner Pavel Plaksin.

The normal salary for a manager of this level is about 3 million rubles. per month, bonuses can be up to 100% of the salary, says Ilgiz Valinurov, president of the corporation of recruitment agencies Business Connection. A Severstal representative did not comment on the size of the new CEO's remuneration.

Anatoly Frishman, who previously held the position of General Director of Severstal-Metiz, will be appointed as the new CEO of the Sveza group, Severstal said in a statement. And he will, in turn, be replaced as CEO of Severstal-Metiz by Sergei Kovryakov, who previously worked as the production director of the Sveza group, and before that was the executive director of the Severstal-Metiz plant in Cherepovets.

With the participation of Anton Kavashkin

November 22, 2016, Moscow. On December 12, Alexander Shevelev, who headed the SVEZA group (part of Severgroup CJSC), and before that, Severstal-Metiz OJSC (part of Severstal PJSC), will be appointed to the position of General Director of Severstal Management JSC.

At the same time, Anatoly Frishman, who previously held the position of General Director of Severstal-Metiz OJSC, is appointed to the position of General Director of the SVEZA Group.

Also on December 12, Sergei Kovryakov, who previously worked as the production director of the SVEZA group, and before that was the executive director of the largest plant of the Severstal-Metiz group in Cherepovets, will be appointed to the position of General Director of Severstal-Metiz OJSC.

In this regard, Chairman of the Board of Directors of PJSC Severstal Alexey Mordashov stated: “Alexander Shevelev has extensive experience in effective leadership work at various assets of Severgroup and Severstal, as well as in government bodies. He is committed to our corporate culture, knows how to personally involve the team in productive work, and is proactive. I am confident that all this will contribute to the successful activities of Alexander Shevelev in the very important and responsible position of General Director of Severstal and will ensure its progressive movement forward. I would like to thank Alexey Kulichenko for lending his shoulder in the current situation and effectively fulfilling the duties of General Director of Severstal.

Regarding the appointment of Anatoly Frishman and Sergei Kovryakov, Alexey Mordashov noted: “The SVEZA group has ambitious development plans. I am confident that Anatoly Frishman’s dedication and responsibility will allow him to achieve success in his new position. As for the appointment of Sergei Kovryakov, he was deeply immersed in the activities of the hardware segment of Severstal’s business for many years. I hope that Sergei’s professionalism and experience will allow him to successfully cope with the task of further increasing the efficiency of this asset.”

Alexander Shevelev born in 1974.

He graduated from the Vologda Dairy Academy with a degree in mechanical engineer, second education - a branch of the St. Petersburg State Technical University (specialty - economist-manager). He holds an MBA degree from Northumbria University Business School (Newcastle, UK).

He began working at the Cherepovets Steel Rolling Plant in 1997, specializing as a repairman in the repair and tool shop. Then he worked as a leading economist in the strategic planning department, acting as deputy head of the strategic planning department, head of the production development department of Cherepovets Steel Rolling Plant OJSC.

From 2002 to June 2004 - Director for Technical Support of OJSC Cherepovets Steel Rolling Plant.

From July 1, 2004 to July 2012, Alexander Shevelev worked as the executive director of OJSC Cherepovets Steel-Rolling Plant (today the Cherepovets Plant Severstal-Metiz).

On July 1, 2012, he was appointed first deputy mayor of Cherepovets, and in June 2013, deputy governor of the Vologda region.

Anatoly Frishman born in 1977.

Graduated from the Moscow State University of Environmental Engineering with a degree in mechanical engineer. He holds an MBA degree from Northumbria University Business School (Newcastle, UK).

Since 2000, he worked at Severstal-Metiz in the purchasing function in various positions (from engineer to head of department).

From 2005 to 2008 held the position of General Director of Stillace LLC (part of Severstal-Metiz), in 2008−2009. worked in the business development directorate of OJSC Severstal-Metiz.

From 2009 to 2011, he headed Techi Rus LLC (also part of Severstal Metiz).

From 2011 to 2014, he headed the rope department of Severstal-Metiz OJSC.

From November 2014 to March 2016, he served as director of Radaelli SSM JSC.

From April 2016 to December 11, 2016 – General Director of OJSC Severstal-Metiz.

Sergey Kovryakov born in 1974.

Graduated from the Vologda State Dairy Academy with a degree in agricultural mechanization. In 2003 - St. Petersburg State Polytechnic University, majoring in management.

Almost all of Sergei Kovryakov’s career is connected with OJSC Severstal-Metiz, where he joined in 1996 as a repairman.

In 1997, he became a mechanic in the nail shop, in 1999, a leading economist in the strategic planning department, and then worked as deputy head of the nail shop.

In 2000, he was appointed head of the hardware production department, and in 2002, head of the nail shop.

In 2004, he headed steel wire shop No. 1. Since 2005 - Head of the Technical Support Directorate.

From February 2014 to October 2016, he served as executive director

OJSC "Severstal-Metiz" in Cherepovets.

On August 30, in the Kostroma region, a ceremonial commissioning of a modernized lamination press took place at the SVEZA Kostroma woodworking plant.

Governor Sergei Sitnikov and General Director of SVEZA Anatoly Frishman took part in the ceremony.

This year, the Russian company SVEZA (the world leader in the birch plywood production market) has already implemented two large investment projects in the Kostroma region.
In March, a unique spindleless peeling line was launched in Kostroma. In April, the SVEZA Manturovo plant launched a new peeling line.

The next investment project in Kostroma will reduce the time of loading plywood into the press and the lamination process itself, which will ultimately help improve the quality and increase the volume of products.
“The Kostroma enterprise is rightfully one of the leaders not only within the SVEZA group, but also in the Russian plywood production market as a whole,” emphasized Anatoly Frishman, General Director of the SVEZA company, at the opening.

Anatoly Frishman, General Director of SVEZA:

The Kostroma enterprise is rightfully one of the leaders not only within the SVEZA group, but also in the Russian plywood production market as a whole. If we talk about the business climate in the Kostroma region, we work here absolutely comfortably, we are in constant contact and interaction with the regional administration, we have full support.

Sergey Sitnikov, governor of the Kostroma region:

The administration of the Kostroma region actively supports the enterprise in resolving all issues related to modernization. It is one of the largest wood processors in the region. The well-being of the families of those people who work here and the economic development of the Kostroma region largely depend on how the enterprise develops. We hope that new technologies will continue to be introduced here and that the SVEZA Group will continue to develop its production facilities in the region.

Nikolay Zhuravlev, member of the Federation Council:

The investment climate in the Kostroma region today is one of the most favorable for doing business. This is evidenced by the growth of investments in the modernization of production at existing enterprises, and the arrival of new investors in the region. Much credit for this goes to the regional administration and personally to Governor Sergei Sitnikov, who does not leave a single investment project unattended. In the end, everyone benefits from such a smart policy. The budget receives additional taxes, residents of the region receive stable jobs with high wages, and investors themselves receive the best conditions for work with the prospect of further development of their production.

Organizational and personnel changes have occurred in the SVEZA group!

On December 12, 2016, Anatoly Frishman, who previously headed Severstal-metiz OJSC, became the general director of the SVEZA group, the world leader in the production of birch plywood. Alexander Shevelev, who previously held the position of General Director of SVEZA, has been appointed to the position of General Director of Severstal Management. The position of Sales and Marketing Director has been held by Roman Muzyka since December 1, 2016.

After their appointment, Anatoly Frishman and Roman Muzyka will focus on strengthening the SVEZA Group’s leadership position in the global plywood market and growing the company’s production and financial performance. Priority objectives will be to increase the company's customer focus and operational efficiency, expand its product portfolio, and increase the competitiveness of its products.

Since SVEZA is on the path of constantly improving working conditions and reducing risks for personnel, much attention will be paid to improving production safety.

Alexey Mordashov, General Director of Severgroup CJSC, noted the ambitious development plans of the SVEZA group, and also expressed confidence that Anatoly Frishman’s dedication and responsibility will allow him to achieve success in his new place.

Anatoly Semenovich Frishman

Anatoly Frishman was born in 1977. Graduated from the Moscow State University of Environmental Engineering with a degree in mechanical engineer. He holds an MBA degree from Northumbria University Business School (Newcastle, UK). Since 2000, he worked at Severstal-Metiz OJSC in the Purchasing direction in various positions - from engineer to department head. From 2005 to 2008, he held the position of General Director of Stillace LLC2, in 2008−2009. worked in the business development directorate of OJSC Severstal-Metiz. From 2009 to 2011, he headed Techi Rus LLC2. From 2011 to 2014, he headed the rope department of Severstal-Metiz OJSC. In October 2014, he was appointed director of JSC Redaelli SSM. From April 1 to December 11, 2016, he was the General Director of OJSC Severstal-Metiz.

Roman Music

In 1998 he graduated from the Ural State Technical University with a degree in organization and management of foreign economic activity of enterprises. He has a long and successful experience in sales and marketing in companies such as International Paper, Lhoist Group, Procter & Gamble, Schwarzkopf & Henkel Cosmetics.

SVEZA Group is a Russian company that is a world leader in the birch plywood market. SVEZA products have won the trust of consumers in 70 countries on five continents. It is used in the construction of skyscrapers and Olympic venues, the production of long-haul trailers, high-speed trains and LNG tankers, the creation of environmentally friendly furniture and stylish interiors. SVEZA is the No. 1 supplier in Russia for monolithic construction.
The SVEZA Group produces 1.3 million m3 of high-quality products annually, including plywood and chipboard.
The company has been operating in Russia since 1997. During this time, SVEZA has modernized and massively increased production using the latest technologies and equipment. SVEZA creates modern workplaces in Russian regions, employing dynasties of experienced craftsmen.
SVEZA takes a responsible approach to the use of forest resources, which is confirmed by international FSCTM certificates (Forest Stewardship Council® - an international non-profit organization whose goal is to promote environmentally responsible forest use and forest resource management).
www.sveza.ru
https://ru-ru.facebook.com/Sveza.Company