The biggest Nike. Nike flagship store opened on Kuznetsky Most
Natalia Popova | 03/28/2017
The largest Nike store in Central and Eastern Europe has opened in Moscow on Kuznetsky Most.
On five floors with an area of more than 2000 sq. m. products of all sports categories are presented: football, running, training, basketball, sports style collections and children's lines. Visitors have access to innovative products, personal services, training, consultations and individual styling services.
“Together with the Nike flagship, we are shaping the future of sports retail,” said Christian Luha, CEO of Nike Russia.
Nike first tried out the new format last year in New York. There, the area of the five-story store was 5 thousand square meters. m. Later, similar retail outlets appeared in Miami and Beijing.
The largest Nike store in Central and Eastern Europe opened in Moscow
The new store is managed by Nike's partner in Russia, A3 Retail Group, which leased space from Trinfico at 14 Kuznetsky Most. The deal closed by the JLL team is the largest in the Moscow street retail market in recent years.
“A3 Retail Group is one of the largest retail partners of Nike in Russia. The project on Kuznetsky Most is a challenge for us - this is the largest Nike store in Russia and Eastern Europe and the brand’s first flagship store in Moscow, comparable in scale to Nike Store Les Halles in Paris and Nike Soho in New York. Work on the project was carried out in close cooperation with the European office of the brand,” explained Aram Davtyan, founder of A3 Retail Group.
On March 26, the largest Nike store in Central and Eastern Europe opened. All Nike sports products from T-shirts to sneakers for adults and children are located on five floors. The store also offers personal consultations and custom styling services.
“We have created an innovative sports center on the ground floor of the Nike+ Training Club, where athletes of any level can join the Nike+ running club or test and then select personal football equipment,” commented Christian Luha, CEO of Nike Russia.
Here you can also take advantage of Air Force 1 laser engraving services, customize metal dubres, purchase accessories for sneakers, sneaker cleaning kits and much more.
On opening day, the store released Nike Air Max 1 Master, Nike Air Max 1 Ultra 2.0 LE, Nike Air Max 1 Premium Retro (Atmos), limited edition retro Air Jordan styles and Nike Air VaporMax.
The surprises didn't end there. On the opening day, the store presented a T-shirt print reflecting Moscow through the Russian avant-garde with elements of the cultural landscape and urban graphics.
The Nike flagship store is located on Kuznetsky Most and is open to everyone 7 days a week from 10 to 22 pm.
Text: Sofya Remizova
The new store offers not only the best innovative product, but also sports services, training and a personal approach to each customer.
On March 26, the largest store opened on Kuznetsky Most Nike in Central and Eastern Europe. On five floors with an area of more than 2000 sq.m. products of all sports categories are presented: football, running, training, basketball, sports style collections and children's lines. Visitors have access to innovative products, unique personal services, consultations and individual styling services.
“Together with the Nike flagship, we are shaping the future of sports retail,- comments Christian Luha, CEO Nike Russia, - We are excited to share the best we have with our visitors and offer them a completely unique experience in our new store. We have created an innovative sports center where athletes of any level can participate in training Nike+ Training Club in the new studio Nike on the top floor, join the Nike+ running club or test and select football equipment.”
In addition to testing the new product in the running and football areas, laser engraving is available to visitors Air Force 1, customization of metal dubres, cleaning kits for sneakers, jewelry and pendants for sneakers, customization of T-shirts and football boots and much more. For girls, the store has a special area with comfortable large fitting rooms and bra fitting and personal styling services.
On opening day, the new flagship store featured exclusive releases including the Nike Air Max 1 Master, Nike Air Max 1 Ultra 2.0 LE, Nike Air Max 1 Premium Retro (Atmos), limited edition Air Jordan retro styles and the highly anticipated Nike Air VaporMax runner.
Also on opening day, the store presented a series of unique T-shirt prints designed by the talented musician and artist Roman Litvinov (Mujuice). The prints show the eclecticism of Moscow through the prism of the Russian avant-garde with fragments of the cultural landscape, modern urban graphics and elements of the legendary Nike Air Max model. They will be available for a limited time.
The store was opened together with a brand partner Nike in Russia - A3 Retail Group
The Nike flagship is open 7 days a week from 10am to 10pm.
Nike+ Running Zone
In the zone Nike+ Running consultants will help you choose the right running shoes. Visitors will have the opportunity to test selected models on a running simulator. Also, several times a week, consultations with running club trainers will be held for store guests. Nike+.
Nike+ Football Zone
Zone Nike+ Football equipped with artificial turf specifically for testing spiked shoes. During individual consultations, assistants will tell you about the benefits of each product and help you make the right choice.
Loading...
